Poor interconnectivity, low consumer acceptance
The watch can tell you how many roads you go every day. The water cup will remind you when you have time to drink water. The mobile phone can remotely control the electrical appliances in your home... Nowadays, the intelligent hardware that sounds very attractive has developed into a huge industrial chain. And quietly change people's lives. At the 2015 Hangzhou Cultural Fair, which was closed yesterday, the entire conference hall was arranged as a “home†of wisdom, attracting many consumers to come and watch the experience.
At present, smart hardware has extended from wearable devices to smart TVs, smart homes, smart cars, medical health and many other fields. However, the problem is that intelligent hardware does not have the imaginary "intelligence". The system hardware constraints and the isolation of intelligent products are not linked, which makes the user not get a good experience. This is also a major pain point in the development of the domestic intelligent hardware industry.
Smart hardware becomes the "new favorite" of entrepreneurs
According to statistics, the scale of the intelligent hardware market in 2015 exceeded 30 billion yuan. The huge market cake attracted many entrepreneurs to “flush†into the field. According to data released by Jingdong's domestic intelligent hardware industry report for the first half of 2015, domestic smart hardware sales increased by 264% year-on-year, and user volume increased by 215% year-on-year.
“In Hangzhou, there are not many people who use smart hardware as a starting point for entrepreneurship, and some traditional enterprises have gradually transformed their intelligent hardware and want to get a piece of it in this field.†Tao Xinwu, CEO of Hangzhou Yibu Technology Co., Ltd., which focuses on smart balance vehicles, said According to his estimation, the number of smart and hardware startups in Hangzhou is currently more than 500 (including those transformed from traditional electrical appliances). This data is a lot higher than last year.
Huang Yong, the head of the artisan technology involved in smart hardware last year, told reporters that as early as last year, the number of practitioners who "flocked into" the field has begun to rise.
In fact, in addition to entrepreneurs, e-commerce giants also recruit entrepreneurs and diversified intelligent hardware products through maker platforms, crowdfunding, etc. In January this year, NetEase Ventures Club was established, and at the same time, intelligent hardware channels were established. Wear, smart home, robotics, virtual reality, smart travel and other emerging smart areas, and launch two vertical brand columns for makers, geeks and ordinary players, to provide entrepreneurs and investors with more convenient services.
At the Yunqi Conference, which just ended last week, Alibaba and Foxconn collaborated to launch the “Amoy and Come True†maker platform, many of which are focused on the current hot intelligent hardware products. So, what kind of team has the smart hardware entrepreneurial conditions?
“First of all, we need to understand why users need it, not smart and smart.†Ming Ming Capital’s founder, Huang Mingming, said that for example, the Mavericks electric car, the lithium battery weighs 10 kilograms, and the lightest is 8 kilograms. The weight of a normal battery of 30 kilograms is actually much lighter. It is the big pain point that solves the heavier battery of electric vehicles.
"Intelligent hardware" is a bit "smart"
From wearable devices to medical health, to home entertainment, in fact, a large number of Internet giants such as Alibaba, Tencent, and Jingdong have already poured huge sums of money into the market, pushing the entire intelligent hardware industry to the forefront.
However, there are still businesses on the market that use the banner of intelligent hardware to desperately use various selling points and concept brushes. And some of the smart hardware products themselves are not as "smart" as the business promotion.
"If you want to control the smart devices in your home, then you have to install a software for each device." Recently, at the Netease Future Technology Summit, Gao Ziguang, head of Xiaomi Smart Home, said that intelligent hardware products are not linked, resulting in Poor user experience is one of the current difficulties in smart hardware in China.
Gao Ziguang also said that many companies only want to create concepts. They cut in from ordinary household appliances and implant a chip in the product to control the home energy using the mobile phone app. But this is just a function of allowing the product to have a remote control of the mobile phone. It does not really achieve the "intelligence" in people's expectations.
Some insiders pointed out that in the first half of 2015, low-end and mid-range products are still the mainstream of the domestic market. Establishing standards, lowering user thresholds, and building products that better meet the actual needs of consumers have become the next top priority.
Realizing the interconnection between hardware is the key
Although the intelligent hardware is still only a toddler in the development process, it will be an important development trend. In the future, how to open up the connectivity between intelligent hardware is the key.
"Now there are more than 50 companies in Xiaomi's investment cooperation. They are interconnected and have unified control. They can realize the interoperability between intelligent hardware. For example, the door and window sensor senses that the door and the window are open, and the air conditioner can be turned off. Gao Ziguang, head of Xiaomi's smart home, said that because they are a unified agreement, even when it is a mobile phone remote control, it can be simpler.
In addition, expensive prices are also a major factor in the difficulty of popularizing smart hardware. Yu Zhichen, chairman of Turing Robot, who is optimistic about the development of this field, pointed out that there is a process of development in everything. There are still many problems in intelligent hardware products that need to be solved, but it does take time to achieve, and not too anxious.
Going out and asking the chairman Li Zhifei put forward a different point of view. "In a way, I am not so optimistic. For example, navigation, robots can walk, navigation in the hotel, it sounds very simple, but all navigation The sensor may be a few thousand dollars. "Intelligent products that are too "luxury" are hard to land and are not easy to popularize.
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