On June 17, the strategic cooperation between Anhui Konka Green Lighting Technology Co., Ltd. and Toshiba Lighting Co., Ltd. was officially launched. After Konka Lighting "marriage" Toshiba Lighting, Konka Lighting sales will quickly rise to 1 billion yuan, achieving leapfrog development, ranking among the top LED lighting industry in China, and occupying a place in the global lighting industry. In the future, Konka Lighting's goal is to establish Maanshan as the world's leading LED lighting production center based on Maanshan.
In 2013, Anhui Konka Green Lighting Technology Co., Ltd. was established and incorporated into the Maanshan Economic and Technological Development Zone, and invested in the construction of new energy-saving and environmental protection technologies and LED lighting supporting technology industrialization projects. The total investment of the first phase is 200 million yuan, and the construction area is about 18,000 square meters. , mainly produces LED lighting power supply, LED lighting hardware and other lighting accessories. At present, the first phase of production has been in operation for nearly 2 years. The products are sold to Europe, North America, Australia, Asia and other regions. In 2015, the total output value reached 189 million yuan, which injected new vitality into the development of strategic emerging industries in the Economic Development Zone of Maanshan.
In recent years, with the increasingly fierce competition in the LED lighting industry, the price war has intensified, the industry integration has accelerated, and mergers and acquisitions have occurred. The lighting giants represented by Philips and Osram have also chosen to sell assets to meet the challenges under the new situation. As a rising star, Konka Lighting has many advantages in terms of talents, technology, products, channels and marketing models. Today, Anhui Konka Green Lighting Technology Co., Ltd. transferred some of Toshiba Lighting's business and personnel to Konka Lighting in the form of equity transfer and asset transfer, and obtained the brand use rights of Toshiba Lighting in the mainland China and Hong Kong markets. The business relationship between the two parties extends from color TV, white electricity, etc. to the field of lighting, achieving the all-round breakthrough and leap-forward development of Konka Lighting.
Toshiba Lighting is the first lighting company in Japan to produce incandescent and fluorescent lamps. It has a history of 125 years and annual sales of more than 2 billion US dollars. It is the sixth largest lighting company in the world. The achievement of this strategic cooperation means that Konka Lighting will integrate the technology and marketing talents of Toshiba Lighting China, obtain advanced manufacturing technology, better quality control methods, better supply chain, and the product line will also be greatly The expansion and the accumulation of technology and experience of Toshiba Lighting's products on a long-term basis.
It is understood that through the strategic cooperation with Toshiba Lighting, Konka Lighting has added three manufacturing bases in Kunshan, Fuzhou and Huizhou, forming a huge supply chain and production capacity. In the next five years, Konka Lighting products will achieve comprehensive coverage, focusing on the four markets of Europe, the United States, Japan and South Korea and the domestic market, and strive to achieve the sales target of Konka Lighting in the next three years of 2 billion yuan.
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