Korean manufacturers are increasingly active in overseas activities to seize the business opportunities of LED lighting. There are many manufacturers ready to expand sales in the Japanese market. FAWOO JAPAN is a good example. The company was established in May 2008 and has exclusive sales rights to South Korea's Fawoo Technology, an LED lighting manufacturer. Now it supplies LED lighting products to facilities such as convenience stores, gas stations and warehouses. In addition, some facilities have been tested and are currently expanding sales of LED lighting products in Japan. The company intends to establish its position as an LED lighting company in Japan one to two years later by increasing its visibility in Japan. The company's products are sold in the form of Level 1 agents (Large Chamber of Commerce, Japan AM, Lumidas Japan) and Level 2 agents. Through these agents, we plan to get the Japanese market under the expansion strategy of Fawoo Technology.
Japan has not yet unified the standard specifications for LED lighting. There are still many obstacles to the development of LED lighting standard specifications. On the one hand, consumer expectations for LED lighting are getting higher and higher, while sales on the other hand have not progressed. FAWOO JAPAN sales staff pointed out that because the standard specifications are not uniform, "customers who want to import LED lighting products must first prepare an application, but because there is no standard specification for safety and reliability, the application is not prepared, so the customer is suspended." . Still, why are Korean manufacturers still optimistic about the Japanese market? This is because there are no standard specifications and overseas companies are easy to enter Japan. FAWOO JAPAN wants to take advantage of this. The purpose is to build a sales network in Japan before other companies. FAWOO JAPAN's sales staff said: "First, we will develop special products and niche markets, and then use patents to promote expansion strategies, thereby strengthening brand strength." The company believes this is an excellent opportunity to establish the same or higher status as a Japanese company.
Targeting the corporate and specialty product markets in the Japanese market
Now, the company's LED lighting product lineup is a power of 3W ~ 150W products. In the product field of power below 20W, many manufacturers led by well-known lighting manufacturers have gathered. Under this circumstance, FAWOO JAPAN will start to expand the "confident" high-power products above 20W. In addition, the company is actively developing flat LED lighting. The planar LED illumination is composed of a light guide plate and an LED light source, and adopts a structure in which an LED light source disposed at an end surface of the light guide plate is diffused into the surface. The company has an advantage in this type of light guide technology. Fawoo Technology has not been involved in the LED lighting market for a long time. Originally a machine tool manufacturer, Fawoo Technology is good at manufacturing light guide plates, and has the technology of making the direct-directed LED light spread evenly without reducing the brightness.
The company's technology with high output power and flat panel is the “fanless cooling system†that can directly cool the LED lighting source without using a cooling fan, and the special protective diffuser to reduce the glare caused by the LED and reduce the optical loss. "Light-induced diffusion system." No details have been published on either of these technologies, but they have been patented.
In addition, the company's recent product lineup has added explosion-proof LED lighting (product name "LumiDas E", has passed the IEC explosion-proof certification). This explosion-proof lamp is suitable for lighting in places such as chemical factories and gas stations that may explode due to dust, steam, gas, and the like.
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