How Intel CE and ARM compete in the chip market

Paul Otellini, CEO of Intel Corporation, today announced Intel’s competitive strategy for ARM. ARM has recently developed rapidly and has surpassed Intel in the field of tablet computer chips.

Otellini said that currently Apple, Motorola, RIM and Samsung’s tablet products all use AMR chips, and Intel needs to increase its own strength to capture the Tablet PC and smart phone chip market.

Otellini also said that in 2011 Intel Atom will be able to carry multiple operating systems such as Windows, Android and MeeGo. The difference between AMR and Intel Tablet PC chips is that Intel chips can be compatible with multiple operating systems at the same time.

Otellini pointed out that Intel's biggest advantage is advanced manufacturing equipment capabilities. Intel will use the world's most advanced silicon transistor technology to produce new products with the lowest energy consumption, highest performance and lowest cost.

Intel will use the successful experience of the Atom chip in the embedded device market for the tablet and smartphone market. Otellini pointed out that the software compatibility, performance, power consumption and architecture of the chip are very important to the users. The Atom chip will become a strong competitor for ARM and MIPS chips. Of course, Intel's market focus is still on the server and PC chips, because this is the "engine" of cloud computing services.

In 2010, the total amount of global Internet transmission data is 245 exabytes, which is the sum of data volume in the past few years. In the next five years, more than one billion people will start the Internet. It is estimated that 15 billion additional Internet devices (including personal computers, smart phones, tablet computers, embedded devices, and smart TVs) will be added, and the amount of data on the Internet will exceed 1000 exabytes.

Otellini said that such a large amount of data requires efficient servers and data centers, and Intel is continuously improving processor performance to meet this trend. It is expected that Intel will update the entire Xeon series server chip in the first half of 2011, consolidating its advantage in the processor market for cloud computing services and ancillary facilities.