In recent years, smart TVs have achieved rapid development in China. In addition to the top five color TV sets Hisense, Konka, Changhong, Skyworth and TCL, other Internet TV brands such as Xiaomi, Leshi, Little Whale, PPTV, and Storm TV have also joined. To the smart TV market. However, from the penetration rate of smart TVs, there are still large areas for development in China. According to the IHS research report, it is estimated that by 2019, only 46% of households in China have smart TVs.
This group of research reports released by the well-known market research agency IHS shows that in the United Kingdom, by 2019, the penetration rate of smart TVs will exceed half. The survey conducted research on the United Kingdom, Japan, the United States, France and Germany. According to research, the penetration rate of smart TV in Japan will increase from 50% in 2015 to 63% in 2019. In the second place, the penetration rate of smart TV in the United States in 2019 will reach 57%, ranking third in Germany and In the United Kingdom, the penetration rate of smart TVs will reach 53% in 2019. In terms of fourth place, it is France, and it is estimated that the smart TV penetration rate will reach 50% by 2019.
Although major TV manufacturers are already pushing their smart TV products, how to truly promote consumer television updating should continue to be considered. Of course, the popularity of TV boxes in China is also a major obstacle to the current replacement of traditional television.
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