Rising industry air purifier

According to publicly available data on the Internet, the total retail sales of household air purifiers in the market in 2014 was approximately 5.8 million units, with a total retail sales of 13.6 billion. Professionals expect that in 2015, air purifier shipments for the entire retail market will be 9.17 million units, an increase of 58% year-on-year. On the other hand, the retail sales of the whole market will reach 20.8 billion, and the market will increase by more than 50% year-on-year. The air purifier market will enter a high-speed development stage.

Taobao data showed that the search index for “Smog” was a keyword search. The search index in the seven-day period increased by 9900% compared to the previous period. The “children’s mask” was used as a key word, and the search index increased by 2742% compared to the previous period. Air purifiers, car purifiers, etc. are ushered in hot sales, including millet air purifiers, Philips, Sharp, Daikin, tcl, blueair, Panasonic, Midea, IQAir, Mitsubishi and other brands of air purification Appliances usher in peak sales.

Judging from the current market conditions, consumers are more inclined to international big brands. On the one hand, the market for foreign air purifiers is more mature and the technology is more comprehensive and professional. Second, the brand effect of international manufacturers. This also shows from the side, although the local brands take up certain policy advantages, but if you blindly pursue the interests and relax the control of product quality and technology, will lead to consumer buying intentions on the one hand and down trend.

It is worth noting that the "Standard Consultation Draft for Air Purifiers" promulgated by the National Standardization Administration Committee, the future of indoor air purifier products will have the recognized standard of purchase, and local brands and international brands will usher in new opportunities for development.