　According to news from multiple OTT set-top box manufacturers, the SARFT tightened its approval of OTT Internet TV set-top boxes. According to the pretend geek (WeChat: geeker_ding), in recent months, many OTT set-top boxes submitted by the box manufacturers have not been approved by the SARFT.
After more than half a year's OTT industry reorganization, the vast majority of boxes that are branded now have bundled integrated broadcast control platforms, and the rectification of licensees has basically been completed. It has been alleged that most boxes submitted for trial did not pass the approval of SARFT, mainly due to the following two reasons:
1. Box with USB interface, cannot install third-party applications via USB;
2, the box comes with APP store, all on-line applications must be approved;
Of course, according to the article No. 181, most of OTT boxes are difficult to reach radio and television because they cannot directly access the public Internet, cannot perform user management with the transmission network operator, billing certification work, and cannot be sold outside the designated area. Claim.
It is understood that before rectifying the OTT industry, the OTT manufacturer's box can only be filed by the licensee. However, two processes must be reported and approved afterwards, of which the approval is granted by the SARFT. A box manufacturer’s staff said that they are geeks. Even if the General Administration of Bureau has approved, they must wait for the serial number issued by the broadcasting and television network, and sell the serial number without a serial number. This also has certain policy risks. It is alleged that many boxes are now sent to the General Administration of Administration for approval. A very small number of boxes have barely passed the audit of the General Administration of Administration, but the serial number has barely been issued. According to the public information, only BesTV and Microsoft's XBOX ONE have obtained the serial number of the General Administration of Communications, allowing it to be sold as an OTT set-top box. After XBOX ONE got the serial number, its OTT platform was formally launched.
A Shenzhen OTT industry chain practitioner stated that it was a geek that the sales of the box had been severely hit after the General Bureau had rectified the OTT. Although the current OTT policy is relatively calm, sales of the box have not been much improved. In order to evade policy risks, many box manufacturers adopt system compliance at the time of shipment, but encourage users to "hack" their own installations to promote product sales.
In order to ensure that the content of the set-top box is manageable and controllable, the SARFT also launched the promotion of the domestic TVOS operating system (Chinese name "you") last year. Currently in the broadcasting system, some new TV set-top boxes have already begun to use this system. It is understood that cable operators including Shanghai Oriental Cable, Jiangsu Cable, Shaanxi Cable, Hubei Cable, Shandong Cable, Huada Group, Jishi Media, Hunan Cable, and Northern Alliance Network have started or are gradually starting to demonstrate the scale of TVOS applications. .
According to the provisions of Article 181, after the licensee has selected the type, manufacturer, and model of the terminal product to be collaborated, it is required to submit an application for the client number to the SARFT, and the SARFT will follow the current practice of uniform distribution, volume authorization, and one machine. The Internet TV client numbering rule authorizes the issuance of corresponding number segments for qualified models of terminal products, allowing the production of end products within the segment range. The authorized integration agency is responsible for determining the number of each Internet TV client according to the unique principle.
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