"Where is the future of China's television industry?"
Today, however, this issue is like a Titan giant standing in front of David.
If we must use two words to describe the traditional TV and rivers in recent years, then it can only be sensitive and passionate. On the one hand, the promulgation and implementation of the radio and television restricted entertainment order made it possible for David to realize that the transition was not just a slogan. On the other hand, the search for prosperity has started from all dimensions, and how to expand the territory under the new pattern has already been implemented. Become the focus of attention of all David.
The current state of television ecology in China is worrying
Taking a look at the current status of China's television ecology, pan-entertainment and consumerism have almost reached the extreme. Hunan Satellite TV, "Everyday Up", "Happy Camp", "I Am a Singer", Zhejiang Satellite TV's "Zhou Zhouli Bo Show", "Run Brother", "China Dream Show", Jiangsu Satellite TV's "If You Are the One" "Sesame Open the Door" Towards, both content and form, have catered to the mainstream atmosphere of television programs in recent years, and have been seen by satellite television as the life-saving straw for rating ratings.
Accompanied by the variety of variety shows, the serious imbalance of television ecology and the harsh competition of big waves, also gave rise to a special phenomenon of “the longevity of variety entertainment programs cannot be sustainedâ€.
Many practical cases in recent years are undoubtedly the most powerful evidence of this view. In 2010, Jiangsu Satellite TV's "Ready to Be Happy" and "Happy Times" were stopped. In 2012, Zhejiang TV's "become more beautiful" was stopped. At the same time, some veteran variety shows have also shown signs of decline in the brutal competition of big waves: Zhejiang Satellite TV’s “I love to remember lyrics†ratings fell from the initial 1.1 to 0.658; Jiangsu TV’s “If You Are the One†rating declined from the initial 4.93. To 1.57.
Industry development policy guidance
On October 15th, 2014, General Secretary Xi Jinping pointed out at the symposium on art work that literature and art could not be lost in the tide of the market economy, and that there could be no deviation in the question of why people would otherwise, or literature and art would have no vitality. Vulgarity is not popular, desire does not represent hope, simple sensory entertainment is not equal to spiritual happiness.
From a more professional point of view, the continuous introduction of relevant policies in recent years has clearly demonstrated the SARFT's attitude towards a pan-entertainment television ecology. In 2011, the SARFT issued the “Limiting Entertainment Order†- “The SARFT will strengthen the program management of the TV satellite comprehensive channelâ€, requiring all local satellite TV stations to entertain from 17:00 to 22:00 in prime time from July 2011. The show may not be broadcast more than three times a week. On October 20, 2013, the SARFT Administration also issued an "enhanced version of the entertainment restriction order" to each of David, "Notice on Doing Well in the 2014 TV Stars Integrated Channel Program Arrangement and Filing Work," which stipulates that each TV station will annually The number of newly introduced copyright-based programs may not exceed one, and the maximum number of star-rated singing programs for satellite TV channels is four.
At the same time, as the most obvious vane of TV culture, CCTV's 2015 program plan also gave clear clues. "I Love Mom", "The Panda Star Academy", "Singer's Invincible", "Challenges Impossible", "Big Opening Performances", "Cracking Down", "The Wildest Vacation", "I Want to Go to Space" ,"Hi! 2015, "I am Special Police," "Urban Dream," "Do You Know? ............ Lively, financial, cultural, and healthy TV programs full of positive energy are the real way out for the future development of the TV industry.
Second and third line TV is expected to become a "dark horse"
The so-called impact of the whole body, the new environment, the new situation of the television industry will not only affect the views of David's "arrangements", but also very likely to make 2015 the pattern of the rivers and lakes in the new changes. In this regard, industry analysts believe that first-line TVs that focus on investment in entertainment programs face significant risks, while second- and third-line TV stations that do not use entertainment as the main line and do not put eggs in a basket are expected to become “dark horsesâ€. ".
For instance, Guangdong Satellite TV will launch programs such as “Global Zero Distance†(Shi Zhengzheng), “Documentary Special Session†(Culture), “Beautiful Youth†(Healthy), etc., while Gansu Satellite TV will be in the “Graceful Gansu Province, Zhi Zhi Tianxiaâ€. Based on its brand philosophy, it puts forward a new concept of “making a good fortuneâ€, namely, through the programming of the evening's prime document “Ju-Health†and “Investment Theoryâ€, financial and health programs are the focus of future development. In addition, cultural "Great Culture," "New 10 Release," and current political "Shu Li Time," also show the diversity of Gansu TV content.
In fact, the guidance and intervention of related policies is only one aspect. Fundamentally, the degree of relevance to people's lives is the key factor in the program's winning ratings. With the increasing attention paid to health issues, investment and finance has gradually become a trend, and popular programs such as health and finance have become just a matter of time.
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