On October 26, Sharp held a 2018 autumn new product launch conference in Beijing to showcase its 8K and AIoT technology research and development progress, and officially released its new 8K series TV products, announced the launch of AIoT business in China, introduced a variety of white goods products, and promoted intelligence Family process.
Sharp President Dai Zhengwu said at the scene: Sharp will build an 8K ecosystem based on 5G+AI, and promote the popularization of 8K resolution in radio and television, medical care, education, entertainment, etc., and also said that Sharp has a complete 8K ecological chain. From shooting equipment to image editing equipment, to communication, live broadcast equipment, and finally to the display equipment in ordinary homes, all can be displayed with 8K ultra-high-definition resolution, bringing more realistic images and pictures.
The new Sharp Questyle series of 8K adopts the second-generation original LCD panel, which has better light transmittance than the first-generation, and the peak brightness can reach 4000 nits, thereby enhancing the contrast of the picture. The technical aspect supports Dolby Vision and Sharp’s AI Bright color technology can improve the light and shadow performance of the content, and achieve the HDR effect through the algorithm. Excluding display technology, in terms of audio, the entire 8K series is equipped with 6 speakers, built-in Yamaha audio decoding new products, and supports Dolby Atmos technology, which can bring immersive sound effects in the living room.
Sharp TV also incorporates the popular AI voice assistant named Xiaoxia. The voice assistant has a recognition distance of up to 5 meters and a 180-degree wide-angle sound factory location capture. Compared with the TV voice assistants on the market that can only speak with the remote control, Xiaoxia can wake up directly on the sofa, which is more in line with the habits of TV users.
Many people may think of Sharp when they think of TV, but in fact, Sharp has a complete line of home appliances, and officially launched AIoT business in China on the spot, introducing a series of products including white goods into China, and the scale of its products has expanded compared with the original. To 10 categories, more than 150 models: including washing machines, air conditioners, televisions and other home appliances, curling irons, scalp massage sticks and other beauty products, as well as speakers, smart phones and other electronic products. Through Sharp's own COCORO platform, Sharp products at home can be interconnected to form a smart home.
Finally, let’s talk about the price and sale information: today’s new products have not been officially launched for sale, and the final price has not been announced. Sharp said that the 8K series of new products will be gradually launched in Q4 this year, and the entire series will meet with users before the end of the year. The positioning shows that the final price will also be in a higher range.
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