Global market research institute IHS recently released a data report. In 2015, global smart TV product shipments exceeded 100 million units for the first time.
The agency also predicts that in 2016, global smart TV shipments will reach 109 million units, which will increase to 134 million units by 2020.
According to data released by the National Bureau of Statistics, in 2015, China’s total output of color TV reached 144.757 million units, an increase of 2.5% year-on-year, of which annual production of LCD TVs reached 14.919 million units, an increase of 3.8% year-on-year; annual output of smart TVs reached 83.835 million units. , a year-on-year increase of 14.9%.
TV standard
It is understood that China's color TV companies have become leaders in this wave of smart TV world popularity. For example, in April 2016, sales of Skyworth 4K smart TV products continued to skyrocket over the past year, with a monthly sales volume of 276,000 units, a year-on-year increase of 93%.
According to the official data of Hong Kong-listed company Skyworth Digital (0751.HK), in the 2016/17 new fiscal year, Skyworth TV's TV sales target in the Chinese market is targeted at 11 million units, of which 4K smart TV sales target is 4.85 million. station.
According to the review, during the 2015/16 fiscal year, the total sales of Skyworth 4K smart TVs in the Chinese market was 2.7938 million units, an increase of 102% year-on-year. In other words, the annual growth target for Skyworth 4K smart TVs in the new fiscal year is as high as 74%.
TCL Multimedia sold 748,800 smart TVs in April 2016, an increase of 50.8% year-on-year. From January to April 2016, total sales of TCL smart TVs also increased by 69.4% from the same period last year to 2,823,700.
Shenzhen Konka A's previously announced non-public issuance of A-share stock plans will be targeted at OCT Group, Nanjing Chuangyi, Micro-Whale Technology, Beijing Yunnuo, Beijing Yunji, and Ningbo Saitai, at a price of RMB 4.71 per share. The total number of non-publicly issued A-shares shall not exceed 636,942,675 shares, and the total amount of funds raised shall not exceed 3 billion yuan.
Among them, 300 million yuan is used for the development of smart television R&D and operation platforms. The main R&D directions include the development of Internet operating platforms, OLED display technology research and development, and 8K ultra-high-definition display technology research and development.
The above is just a microcosm of the sales growth of smart TV products in China's color TV companies, including Changhong, Hisense, Konka, Xiaomi, LeTV, and other emerging Internet TV brands. Smart is the standard for domestic color TV sets.
Meet multiple needs
It is understood that smart TVs have various application services such as web search, video on demand, digital music, network news, games, etc., and gradually become the third type of information access terminal after computers and mobile phones. Users can always find their own needs in the TV. information.
At the same time, smart TVs can be connected to other devices through the “bridge†of the Internet to achieve cross-platform work to meet the diverse needs of users.
With smart TVs entering more homes, consumer spending habits gradually develop, video on demand, games, education, shopping, etc. have become the most popular applications for users. The living room economy is beginning to take off, and the future smart TV content supply will further increase. Rich, content providers will also accelerate payment and ad delivery.
Zuo Yanyao, the brand director of Yikang, believes that the core of smart TV manufacturers' competition in the future is content and user experience. The development and improvement of the content industry chain will be the focus of smart TV manufacturers, and the key to user experience is to get the user's approval. Loved it and made it "a more enjoyable experience under simple operation."
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