Across the field of multiple electronic applications, STMicroelectronics (ST; New York Stock Exchange code: STM), the world's leading semiconductor supplier, expands its leading position in the set-top box chip market and releases the upcoming launch to bring extraordinary families to users Technical details of the high-performance broadband set-top box system-on-chip for entertainment experience.
The chip belongs to ST's new generation home entertainment platform, has market-leading energy efficiency, extremely high performance, and the industry's best security features, and supports a variety of open source operating system environments. The processing performance of the new products is higher than the existing set-top box chips on the market, supporting a variety of value-added services, such as the most advanced games, OTT videos transmitted by third parties through the Internet, downloading an increasing amount of content and Application software to securely transmit high-definition video streams to all connected home entertainment devices such as tablets, smartphones, personal computers, and TVs.
Philippe Lambinet, Senior Executive Vice President and General Manager of Home Entertainment and Display Products at STMicroelectronics, said: "Consumers look forward to realizing the dream of a truly networked family as soon as possible. Networked family refers to the highest performance and fastest speed on TV and tablet Seamlessly transfer content between computers or laptops, while also accessing the operator ’s application store and free market store. Our new generation of high-end set-top box chips will play the role of a home multimedia center, responsible for connecting all home entertainment equipment, to Users bring the best user experience, such as 3D program guide and 3DTV with full body movement, OTT videos and games provided by third parties or operators through the Internet, and complete and fast access to various application markets. "
This new set-top box chip called Orly has an advanced and energy-efficient multi-core ARM® Cortex ™ -A9 MPCore ™ processor, and optimizes the playback function of content and applications through the open Internet standard software environment of Android ™, Qt and HTML5. With optimized versions of Adobe® AIR® and Flash Player software, Orly can also support powerful Adobe Flash®-based games, media, and data applications. The built-in dedicated high-performance processor will provide excellent graphics rendering, multimedia experience, and robust and reliable security features.
Jennifer Carr, Senior Director of Adobe Business Development, said: "TV screens are the next frontier of application development and will create exciting new business opportunities for content publishers worldwide. Through cooperation with STMicroelectronics, Flash Player and Adobe AIR software are optimized for Orly , More than 3 million Flash developers are able to bring next-generation applications such as 3D games or high-value video content to the TV screen. "
Lance Howarth, the company ’s executive vice president of marketing for ARM, said: “ARM is very pleased to see STMicroelectronics, the leader in the digital home and set-top box chip market, release Orly products. We believe that STMicroelectronics has an ARM Cortex-A9 processor The system-on-chip solution with the Mali-400MP graphics processor will become the new standard for set-top box design in the future. The integration of these two complementary energy-efficient technologies will bring users a rich multimedia experience and support Pay TV and OTT TV Transmission mode, which is crucial for future market development. "
It is expected that Orly will be widely used in home servers and networked products to deliver content to a variety of networked home entertainment devices. STMicroelectronics understands that powerful security features are essential for these applications. To meet the security requirements of transmitted data, ST's new products can support the latest advanced conditional access and digital rights management (DRM) technologies through cooperation with market-leading security technology manufacturers.
STMicroelectronics has also formed an important support ecosystem for the Orly project. STMicroelectronics ’Philippe Lambinet also stated that as content and services continue to increase, this ecosystem is becoming larger. Orly will allow vendors to choose various middleware software stacks flexibly and freely. Middleware connects chip components and application software through computer software, enabling the chip to provide users with the best user experience, filtering privacy protection data, interacting with other services, and assisting in the processing of secure transactions. On operating platforms such as Android ™, using Adobe's runtime technology, Orly can support Rich Internet Applications (RIA). Because Internet application software contains many features of desktop computer application software, users can browse online content or play online games on the set-top box. The new product supports Adobe AIR, and users can also download the stand-alone Flash application software from the TV application store. IHS iSuppli predicts that the existing Internet TV application market will reach hundreds of millions of consumers within the next decade.
Orly will be exhibited during the International Transmission and Coverage Seminar (ICTC) in Xi'an on October 19-21, 2011. Welcome to visit STMicroelectronics' booth (Qujiang International Convention and Exhibition Center, Hall A, Stand T9)
Technical description In addition to supporting advanced functions such as operator value-added services and the best security technology, Orly also supports all the latest, broadcast and video compression standards, including H.264 / MPEG2 / 4 AVC, 3D TV MulTI-View Coding ( MVC), as well as VC1 and Google Webm, the latter two technologies are used to decode and play video content transmitted from Internet video sources such as network software, broadcast services, and real-time video conferencing.
Orly also introduces enhanced technologies such as 1080p 60Hz decoding, SVC decoding, and HD encoding. These technologies expand the range of video standards by improving the quality of video streams. Other advantages of Orly include support for full-frame 3D video at 60 frames per second per eye. This high frame rate can produce a unique continuous image, especially in video games to avoid image blurring, making the image look smooth and realistic like a movie , To ensure that users have excellent picture quality and unprecedented brightness, sharpness and clarity.
By integrating a quad-core ARM Mali ™ -400 MP graphics processor (GPU), Orly enhances the user ’s graphical experience in high-definition user interfaces and high-definition games. Just like ST ’s existing high-performance TV and set-top box chips, Orly integrates Faroudja video enhancement technology, allowing users to have a picture quality comparable to high-end home entertainment systems.
STMicroelectronics is providing Orly samples to large customers, and new products will be put into production in 2012.
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