On the afternoon of March 30th, the day before the sale of Xiaodi TV's new product, LeTV held a new LeTV Super TV Conference and Strategic Achievement Conference and released a new fourth-generation LeTV SuperTV X65/X55 Curved curved TV. However, under the ecology of music as the music, LeTV uses the vertical integration of the industrial chain, LeTV, music video, synchronized cinema integrated into the super TV EUI operating system, subvert the traditional sense of television applications. This means that the film and television industry's revolution, the use of "synchronous cinema" to move the cinema movie into the home, use "LIVE desktop" to achieve the ultimate video live.
On March 5, 2013, LeTV, the largest licensed video program provider in China, signed a contract with Foxconn to develop the smart TV market. On May 7th of the same year, it launched the 60-inch flagship super TV X60 and the popular product S40. After three years in a row, no one could have imagined that the same millet TV that entered the Internet TV field in 2013 has been struggling, but the rival LeTV has become more and more brave.
Super 4 X65 Curved is the world's first Internet HDR surface 4K eco-TV, through the ecological subsidies hardware to lead the TV industry into the hardware-profit era. On the surface, the Ultra 4 X65 Curved with a price of 7999 yuan has bright spots such as HDR, curved surface, and 4K, but the Super 4 X65 is far more than the surface 4K.
Join Hands with TCL to Syncline Cinemas with Small Dreams of Innovation
TCL Multimedia Vice President Liang Tiehang took the lead in introducing the key projects of TCL Group's strategic investment: GOLIVE's global broadcast, taking the lead in providing users with products and services that are basically synchronized with the cinema period, allowing users to watch the same movie in the same period without leaving the house. .
At present, GOLIVE has broadcasted over 8 million total active households worldwide, with a total of over 10 million broadcasts. This is the only domestic digital cinema family integrated display terminal certified by the China Film Science and Technology Research Institute, a unit directly under the State Administration of Radio, Film, and Television. It adopts KDM encryption, DCP packaging technology, and theater-level encryption technology to ensure that media security is not compromised. National movie box office management system, third-party supervision and movie system are integrated.
The cooperation with LeTV makes LeTV Super Movie members enjoy unique rights: 1. To watch LeTV exclusive copyright movies and LeEr home-made movies at the synchronous cinema is completely free of charge; 2. To enjoy the member-only tickets for the Hotline movie on the physical line. Price concessions. During the probationary period of the Synchronous Cinema, the super film and television members have the privilege of returning the full amount of the purchased ticket to the super movie membership fee for the movie on the physical cinema.
LeTV and TCL create a synchronized cinema, as an innovative product for large-screen family viewing, will effectively prosper the entire Chinese film industry. On the one hand, it can expand audiences to watch movies, increase the overall movie box office in China, and make the Chinese cultural market grow healthier. On the other hand, it provides diversified development for some clearly-labeled movies and exports Chinese culture to the world.
EUI5.8 TV-Springer operating system to create a true "smart" TV
Super 4 X65 Curved/Super 4 X55 Curved is equipped with the latest EUI5.8 TV-Springer operating system. The system can realize multi-type desktop management and achieve stream of interaction, allowing users to realize what they want and realize fully. Content desktopization and application removal, video, sports, games, shopping, music, and other diverse content are desktops, and can be operated on a centralized basis to allow different groups of people to have dedicated content desktops.
This update added a new happy desktop, believes that users who used LeEr super mobile phone will not be unfamiliar to it. Enjoy the desktop through big data, can fully implement the user's personalized recommendation, according to the user's personal viewing history, preferences, situation, etc., let everyone enjoy the best content consumption services, subvert the traditional "people find content" and evolve To "find people with content", it truly reaches a user with a thousand delights to see the desktop; the user can play the preview of the long video through the focus hovering and broadcasting method, highlighting, filming, and quickly understanding the content of the video; at the same time, happy to see the desktop Open up music as all of the ecological content, games, application stores, music as sports, music as children, etc., but also will cooperate with third parties to introduce content.
Another innovation is the smart guide desktop that reorganizes and formats the content of traditional TV channels by identifying the user's set-top box operator. Not only that, with the help of LeTV's ecological capabilities, Smart Guide also provides a wealth of program enhancements: View program actor information, peripheral products, participate in interaction, etc., and open up online content of cable TV content and LeTV video to provide users with regional features Channel, program information. In addition, smart guides have intelligent matching set-top box functions, and super-remote controls can easily control TV set-top boxes.
In terms of configuration, both new products are the first in the industry to adopt the latest and strongest smart TV flagship chip Mstar6A938, 4-core 1.7GHz 64-bit processor and Mali T820 high-performance flagship GPU, 3GB ultra-large memory +32GB eMMC5.1 high-speed flash memory , Supports 60/120 H.265 4K video hard solution, equipped with Harman Kardon certified sound system and supports Dolby, DTS.
With the release of music as ultra 4 X65 Curved, 4 X55 Curved, HDR technology will be brought into the smart TV industry, and at the ultra-low prices to open the era of hardware negative sales. However, when people often pay attention to the hardware, they do not believe that LeTV is using the vertical integration of ecological chain, will use the built-in synchronization of Super TV to subvert the global cinema industry; use smart desktop to subvert the traditional TV broadcast application experience; use LIVE desktop band A new live broadcast experience. In addition, children's desktops, sports desktops, shopping tables, and carousel are all killer applications of LeTV. These are innovative and subversive features that are built into the EUI 5.8 operating system. LeTV Super TV will use the 2016 EUI 5.8 operating system to overturn again.
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