The recent 4K projection price of 9999 yuan can be said to be a sensation, you know that 4K projector has always been high-end positioning, whether it is in the home market or the commercial market, the price is difficult to accept. Once home 4K projector is more than ten thousand price, buy a 4K home projector that must be local behavior.
TV trembling 4K projection 9999 yuan is just the beginning
9999 yuan 4K projection really grounded gas
9999 yuan really let the 4K projector grounded gas, although compared to 4K TV 5,000 yuan or so the price is still much higher, but the two positioning is different, 4K projector can achieve 100-inch large screen, and LCD TV but There is no such ability. At the same time, the projector has always been the equipment of choice for private custom cinemas. The face of the high-end crowd is that it is not a match for the consumer groups of entry-level LCD TVs.
4K home projectors are expensive
Why is the 4K projection price delayed so long?
4K TV has already cut prices, but the price of 4K projectors is slow. Its implementation in the search e-commerce you will also find that most of the 4K projector is still priced between 20,000 to 30,000 yuan. There is currently only a 4K home projector that sells for 9999 yuan. Why does this happen?
Chips are the key to limiting prices
The key to the 4K home projector upgrade is the imaging device. The DLP technology projector is the DMD chip, while the LCD technology projector is the LCD panel. The DMD chip is provided by Texas Instruments of the United States and is the only one in the world. Therefore, we can not quickly reduce prices, in fact, the main reason is that the price of chips does not give power. In the past, TI has been less active in 4K home projector upgrades, and this time the miniaturized 4K home projector DMD chip has become the basis of 9999 yuan.
LCD camp is currently lagging behind in 4K upgrades
As for the LCD camp, the price of 4K LCD is still relatively high, but in the face of the challenge of DLP, it is believed that the LCD chip will soon catch up with the introduction of a price-constrained model. But from the current point of view, it is clear that DLP technology has taken the lead and LCD projectors are trying to fight prices. Currently, there is no advantage.
Forecast that 2018 may still be able to cut prices again
At present, only one brand has launched a product of 9999 yuan, but TI's chips are not exclusively available, so other brands will soon introduce similar products. The price of 9999 yuan is bound to become a stable price. I expect the price of 4K home projectors to continue to be explored in 2018, but the space for exploration will not be too big, and the 10% price should still be promising.
In the second half of 2018, we believe that with the new changes in the prices of 4K home projectors, the competition with high-end TVs will become even more intense. Ordinary users certainly choose the entry-level LCD TV, but as the prices of 4K projectors drop, some consumers who have long coveted the big picture will certainly be tempted.
How to compete for light sources and systems as key
Because the chips are similar, plus the price limit, I believe that 4K home projectors can easily fall into a price war. How can it win? I believe that adding laser light sources or other new light sources can increase the competitiveness of products. But the new light source will also increase the price of the product, so the combination of 4K and laser needs to consider the balance of price. From the current industrial status, the price cost of a monochromatic laser source is between 5,000 and 7,000 yuan, if 4K laser The projector can control the price at 14999 yuan, I think it is still very competitive.
Light sources and systems become a way to increase competitiveness
And adding a system to the projector is also a worthwhile approach. Only by joining the system, the projector can get rid of various output devices. In fact, the hardware cost of an intelligent system is not high, and the price of a TV box is a few hundred dollars. The key is how to optimize the system if you provide rich video resources.
4K home projectors used to be high-end playthings, and now they have ushered in a significant drop in prices. It can be said that they are very competitive. It is expected that the 4K home projectors in 2018 may also have room for price, so that the competition between home projectors and high-end TVs will have a bargaining chip.
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