In the first year of VR in 2016, many VR-related product cameras met with the world. With the popularity of VR, VR shopping has also been boldly put on the R & D agenda, and finally presented to consumers, 2016 double 11 Ali The "Buy+" is also eye-catching. And as smartphones begin to be compatible with VR, more and more manufacturers have launched related accessories.
Entering this emerging technology sector can get a wider audience, companies are becoming smarter and are trying to use this opportunity to sell. Although most of the media reports so far have been based on entertainment, retailers and other industries have begun to look at VR from a broader perspective, looking for opportunities to virtualize their products through virtual storage and 3D product previews.
China's e-commerce giant Alibaba takes the lead in this game. Its financial department had previously teamed up with VR shopping to show people a new payment service. Ali's VR payment is expected to be launched at the end of this year. This service allows VR customers to browse VR stores and stores, and can just pay by nodding. This allows the user to make a successful payment without removing the glasses. The shopping ID can be used to identify a person's voiceprint by authorizing an account, logging in to a device to which the password is connected, or using speech recognition technology.
As you can see, VR is no longer the science fiction movie material of the 90s. These technologies can provide real opportunities for the visual performance of products to be closer to their essence. This has benefited the mail-order and e-commerce companies. For example, at the most basic level of VR, a customer can wear a 3D glasses and then simply walk around in front of a fashion model in an online store. He can examine clothing in detail from all aspects.
However, this is only the beginning. For example, if a customer is about to renovate his room, it is difficult for him to imagine how a new chair would be placed in his living room. At this time, he can simply upload a photo of the room. The rendered environment can select the appropriate colors and add new furniture to the room according to the actual situation. Hey, so long as you can immediately know the effect of the chair in the room. This will help encourage customers to purchase (if the product is what the customer wants), and if the product is not what the customer wants, VR can also help customers find a more perfect choice.
Virtual applications such as this open up new possibilities for online stores, but they also pose new challenges for checkouts: entry to billing pages and delivery address pages are not as smooth as virtual space, and interruptions in the intermediate environment are predictable. . Simple navigation and easy shopping also require simplified payment processes. Integrating such features as one-click payment seems to be a good fit for the VR shopping experience. Amazon Wallet, MasterPass, or PayPal can all be integrated to make one-click payments, including import billing and delivery addresses.
This is why one-button payment becomes more and more popular. By positioning the product in the shopping cart or even at the project level, innovative payment methods are expected to appear on the screen of the payment process as early as possible, and can be one step ahead of other payment methods. At the same time, the payment process will become easier for customers, and customers will also benefit from it. With one-click payment features such as Amazon Wallet, MasterPass, or PayPal, customers no longer need to fill in addresses and payment methods over and over because their information, including credit card numbers, has been recorded. In the VR shopping environment, the customer can authorize the next operation with a single button or nod.
Whether or not you are a fan of VR, it is clear that VR is more than just a movie material. It will become a new sales channel. The companies that support it and the payment ecosystem must be transformed to provide customers with a safe and easy-to-use VR shopping experience.
As Brian Shuster, one of the Internet pioneers, mentioned recently: “VR has come and VR will not stay in virtual countries for too long. Soon, what is true and what is virtual will become a problem, and The answer depends on your philosophy, but in the real world, VR will become more realistic than reality."
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