How will our lives change in half a century? For half a century, the International Consumer Electronics Show (CES), which began in 1967, has witnessed a step-by-step demonstration of "Technology changes lives." Today, CES2017 has finally come to a successful conclusion. The products displayed at the CES event each year almost represent the same trend of the same category of products. Of course, TV products are no exception. TV is used as an electronic display product. The main manufacturers of home TV production also hold the most advanced display technologies in the current era. These technologies are the key to open the door to future life. So where do these technologies come from? Who can develop these technologies? Today, I will bring you the most popular display technology analysis.
1, cadmium-free metal quantum dots QLED
Samsung is one of the high-profile manufacturers at CES every year, and QLED cadmium-free metal quantum dots are Samsung’s “keeping home from schoolâ€. Both LG and Sony giants have invested in OLED technology this year. Samsung looks like a Like the Warriors, they decided to continue the quantum dot road. The excellent TV KS9800 in 2016 also proved that Samsung has this strength to carry forward quantum dot technology and perfect it to the point where it can compete with OLED.
2, screen sound field? Sony 2017 latest black technology
Sony, which received considerable attention at this year's CES show, squeezed the last potential of LCD technology with its flagship product Z9D in 2016, and then it reached out to the most attention in recent years. It is also the OLED that is currently competing with quantum dots. In terms of display technology, the surprise that Sony brought us this time is not small. For the first time, the screen sound field technology was brought to CES, which also caused a big sensation.
3, quantum dots is a preference, laser is my main business
For the above two technologies, we made the "Double Hundred" brand name: Hisense, said that it does not buy it, yes, Hisense also does quantum dot TV, but also do a good job, but Hisense has its own set of large-screen entertainment market Understand that in the face of the current high price of ultra-80-inch large-screen products, it seems to have found its own solution: laser television. Ultra-short focus, high brightness, high color gamut, and laser television based on projection technology seem to make up for the shortcomings of the projection technology, and also made remarkable progress in this exhibition.
The above introduction is the technical term that will inevitably become a fire in 2017. These technologies have brought together big brands, high-tech, and industry-wide attention. Each of them has undergone a series of techniques that have been repeatedly scrutinized. Take Samsung’s cadmium-free technology this year. Metal quantum dots are...
Cadmium-free metal quantum dots QLEDs create a new era in quantum dot technology Take Samsung's cadmium-free metal quantum dots this year, Samsung has been developing quantum dot display technology since the launch of SUHD TV in 20115. From the first-generation quantum dot televisions to the second generation of harmless cadmium-free quantum dots, to this year's QLED cadmium-free metal quantum dots, Samsung can be said to be a pioneer in quantum dot display technology. Samsung even said that the new QLED TV will bring the best picture quality performance so far, it can redefine the basic value of television.
HyunSuk Kim, President, Samsung Imaging Division
Samsung's Q7, Q8C and Q9F series televisions have all adopted cadmium-free metal quantum dot technology. Compared with previous quantum dot technology, the biggest advantage of metal quantum dots is that it can display up to 99 colors at any brightness. % DCI-P3 color gamut. We all know that the current Quantum Dot TV is trying to increase the brightness, with the intention of bringing more realistic and detailed images. But too high brightness will dilute the color performance of the screen, which is also a common problem of quantum dots and LCD TVs. The metal quantum dot technology is a good solution to this problem. Surprisingly, this time the metal quantum dots , still maintains the "Cadmless" feature.
Metal quantum dots can restore better color and higher brightness performance
At the same time in terms of brightness, Samsung's second-generation quantum dot TV's peak brightness reached 1,000 nits, and the new QLED metal quantum dot TV broke through the peak brightness again, the highest can reach 1500-2000 nits, let us watch the image brightness And the color performance has been upgraded to a new height, allowing the picture to have a higher contrast and further enhancing the HDR display.
As the leader in the international TV market, Samsung has ranked first in the world's TV sales for 10 consecutive years. Naturally speaking, it is not necessary to say much about the quality of display panels. Quantum dot display technology is playing in the hands of Samsung and is showing The field of technology will always need such an innovator, and Sony, who is also an innovator, will finally be tired of playing "old-fashioned" LCDs this year and turn it into the foot of the OLED camp. This Sony LCD that plays so slips, and OLED What kind of spark will happen after the collision?
What kind of tricks can Sony play when he turns to OLED? After a year of development in 2016, OLED has achieved considerable development. On the contrary, the shortcomings of LCD technology and OLED technology have nothing to do. This year Sony has finally realized this problem and made great strides. Formally evolving its own civilian-level television product line into a new type of product with new OLED technology.
Sony OLED TV debuted at CES2017
From the point of view of Sony's participation in the OLED TV camp, I am very much looking forward to the performance of this OLED TV. Sony is like a magician in the field of display devices. The Sony strongly joined the OLED camp, I believe that the majority of users like OLED technology products, a strong boost, this time Sony and LG Display strong combination, 2017's "XBR-A1E Bravia" OLED products will use LG Display panel. According to the conference information, this TV will have 55 inches, 65 inches, 77 inches, three sizes.
In addition to our most concern with OLED TVs, Sony will also upgrade its LCD technology products. Sony also publicly stated that these TVs will be better than ever, including Terry Charm and dynamic backlight masters. All new models are still equipped with Sony's exclusive imaging technology, and can perform even better.
Kazuo Hirai and Sony OLED TV
This Sony OLED TV product, on the front and there is no speaker sound hole and position, Sony has hidden its speakers on the screen, this is Sony's biggest highlight of this OLED TV released today, Sony's another black technology Acoustic Surface (screen sound field) technology does not rely on the sound unit, but by the screen itself, this technology can greatly save television interior space, give full play to the advantages of OLED without backlighting. However, Sony also provided SoundBar speakers for users who have higher requirements for sound quality.
Sony BRAVIA is the endorsement of premium TV
Judging from the performance of Sony's flagship model Z9D in 2016, Sony's technology in LCD technology has reached its limit, and companies like Sony must continue to break through their bottlenecks in order to achieve such impressive performance and brand influence. . So this year, Sony has turned its attention to OLED products, striving to bring more breakthrough display devices. With the author's understanding of the tonality of Sony brand, Sony is a company with some "drills", both in terms of product and technology are pursuing the ultimate, but as a user, a user who likes OLED products, but also want a Sony-like The company will push OLED technology to its peak.
Two-color 4K technology Hisense R & D strongest laser TV At the CES 2017, the traditional domestic manufacturer, Hisense opened a milestone leap for large-screen televisions, and Hisense's dual-color 4K laser television was launched. Since 2014, Vidaa Max, the world’s first laser television, has been released, and Hisense has been leading the development of technology and industry. When laser display technology goes from high-definition to 4K to dual-color 4K, companies influencing this field are gradually increasing, and the pre-study success of two-color 4K laser TV is a big step for Hisense and a small step for the laser TV industry. .
Hisense R & D strongest laser television
At the CES show, Hisense's dual-color 4K laser television has increased its brightness to 360 nits, which has reached the brightness standard of high-end LCD TVs. The color gamut reaches 110% NTSC, which is far more than 68-72% NTSC of ordinary TVs. It has already tied or surpassed the general high-end LCD TVs and achieved a “big and beautifulâ€. In the case of comparable image quality, the great advantage of laser television on a large scale will evolve into a subversive advantage. The product pre-research has always been the only way for the long-term development of the real economy, but it is one of the key reasons why more and more companies have stopped because they cannot recover the R&D costs in the short term.
Hisense two-color 4K laser television CES2017 heavy starting
The development of Hisense TV in the industry requires Hisense to assume the responsibility of leading the industry, that is, the judgment and traction of technology trends and industrial direction. Hisense's dual-color 4K laser display technology as the Chinese TV brand ranks among the top international companies and surpasses the core technology capital of Japan and South Korea. It is precisely the response of large countries and large enterprises to the real economy of the market. The development of laser television to the two-color 4K stage has already accelerated the reshuffle of the product structure within the industry. After many brands have joined the laser camp, for the large-screen TV industry, the industry concentration is increasing, and the development space for laser display technology will also increase.
Laser TV host section
Technology has never been good or bad, and how mature applications are a multiple choice question. Hisense’s choice of new technology is the user’s value. Hisense believes that the opportunities for future growth in display technology are mainly in the ultra-high quality and large size of television. However, the excessive consumption of cost and technology by the panel has boosted the development process of “descreeningâ€. The debut of the two-color 4K laser TV is once again applauding Hisense's clear choice in the field of large screens.
Because of life and innovative half a century
Today, CES has gone through 50 years. Just as the author asked me, how will our lives change in half a century? For half a century, CES is not only a platform for major companies to show off their skills, but also an opportunity for manufacturers and practitioners to reflect back. In the past year, what have we done and changed? In the future, what will we do? How do we do it? CES is also the same platform, the integration of manufacturers and technology, new technologies emerge one after another.
Previous CES data
The consumption of technology products and antiques exhibitions, the exhibition is not the same, there is no art does not eat the temperament of the world, but it reveals the atmosphere of a stock market, everyone is mercenary, lest he was left behind, scrambling for constant innovation and hard work, for This is one of the necessary factors driving the development of technology.
Previous CES data
This year's CES show products once again refreshed people's three views, television can be like this? This is a question, but also a question. What about TV? That is the CES next year. All in all, the CES exhibition that has ended has brought us more topics that can be written at the same time. It is also changing our lives subtlely. Technology is a process from scratch. With these display technology explorers, the future TV, the future of the living room, the future we will be better, is not it?
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