Recently, the specific sales data of laser projectors in the first quarter of 2017 were released. Among them, the overall sales of laser projectors in the first quarter were 46,000 units, of which the laser home market segment in the first quarter achieved impressive results, breaking 10,000 units in a single quarter, which is nearly five times the growth compared to the first quarter of last year. Won the recognition of the market and users.
Affected by the overall market surface, various projection and home appliance manufacturers are also preparing to further strengthen the expansion of laser TV into the depth of the market this year. On June 16th, the CIT2017 China Audio and Video Integration Technology Exhibition was held at the National Convention Center, including Sony, Hisense, BenQ, Optoma, Vivitek, ViewSonic, Smell, Zhongke Aurora, Ai Luowei, Sharp and other new and old brands have highlighted laser TV, and made it clear that they will push the focus to seize the market initiative.
We found during the visit that Sony, Lixun, Sharp, Optoma, ViewSonic all launched new laser TV products at this exhibition. Among them, the VPL-VZ1000 launched by Sony is an ultra-short focus 4K laser TV. The native 4K resolution (4096 * 2160) SXRD chip, laser light source, reflective ultra-short-throw lens, and the appearance and appearance of artworks are the highlights of this exhibition.
In addition to Sony's display of new laser TVs, there are BenQ laser intelligent super-projection TV i955L, Semillon C3 series, ViewSonic PT164, Vivitek (Luxeon) DH765-UST, Optoma LCT110, Zhongke Aurora bring PHT -23A, Allovy V8S, Sharp and other laser TVs were organized in groups at this exhibition.
According to the organizer of this exhibition, in the face of the rapid development of laser TV, this exhibition also opened a special laser TV area, the purpose is to show the industry that laser TV has been on the "hot road."
A laser TV manufacturer told us that the development of laser TV has overcome a series of technical problems such as resolution and single light source. Whether it is size, performance, price or expressiveness, it is constantly balancing. Laser TV has a screen, body and sound, and has the perfect experience of TV. Moreover, laser TV has independent TV image quality processing technology and is equipped with an independent processing chip, which can perfectly restore the image quality, which is beyond the balance of traditional projectors. .
Laser TVs are constantly sought after by manufacturers, mainly because of the advantages of large screen size, eye protection, and more cost-effective dimensions. Compared with traditional TVs, laser TVs are more authentic and eye-protecting, and they are cheaper than LCD TVs of the same size. Laser TV can easily achieve 100 inches, and the larger size is no problem. The LCD TV is almost close to the limit of 100 inches, and there is no room for growth to continue to grow. Even the price of a 100-inch LCD TV is hundreds of thousands of yuan, or even hundreds of thousands of yuan. The price of more than 100 inches is almost a sky-high price, which is not affordable by ordinary families.
According to Zhongyikang's data, at the end of April, the laser TV in the first-tier cities increased by nearly ten times year-on-year in March. In the next 5 years, the compound annual growth rate of 85-inch and above large-screen TVs is expected to reach 110%. More and more users are keen to choose a large screen or large screen TV for the living room. The laser TV will bring this standard into the era of more than 100 inches. In the super-large screen market, laser TV, known as the fourth generation TV, has arrived in advance and may become the best choice for living room TV in the future.
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