There doesn't seem to be much news about TV boxes now, but think about it four or five years ago, when the OTT market was booming, dozens of TV box brands on the market swept like monsters. With the rise of smart TVs and the rectification of the OTT market by radio and television, many brands of side ball have gradually disappeared. Talking about the TV box now, it seems that there is not much volume.
But has the TV box really disappeared? Is there any value in existence? Actually not necessarily. There are still many smart TVs that are not easy to use. The iteration of smart TVs cannot keep up with the iteration of TV boxes. After the market is standardized, many "regular forces" have begun to enter this ranks. Instead, everyone can get more quality content from TV boxes. The TV box has even become an important terminal for the video industry to expand its distribution channels.
TV boxes may do better than smart TVs
Most of the people around who buy TV boxes are basically because of the age of the TV in their homes. However, with the rapid development of hardware technology, even if the TV bought two or three years ago, the performance has long been unable to keep up with the current TV box. So many users feel that the speed of smart TVs is slow, and they start to buy TV boxes.
And the most important thing about smart TVs is actually the video content platform. Some smart TVs are only bound to one or more platforms due to commercial cooperation. But if your favorite TV series are not available on these platforms, at this time a certain TV box can provide the content of this platform, then you may not hesitate to buy a TV box.
Another point is that previous smart TVs may lack some functional things, such as voice function, HDR function, and even more video decoding technology. These are some technical and hardware flaws, but most of them are through the latest TV. The box can be solved.
Therefore, many people who do not have a TV box, because their own TV content cannot meet your needs, the built-in hardware of the TV may not be able to keep up with the rhythm, which will prompt you to consider changing a TV box instead of replacing the entire TV.
Cost advantage determines the market for TV boxes
Buying a first-class TV box on the market in terms of software and hardware may only require more than 300 investment, and at the price of 200 yuan, there are also many TV boxes with good experience in all aspects. And buying a mainstream TV may cost at least 3,000 yuan. Now only need to draw 1/10 of the investment, you can get 80% of the effect, so it must be very cost-effective to calculate.
In terms of processor performance, decoding performance, game performance, as well as the adaptation of new systems and the addition of new functions, the TV box is unmatched by old smart TVs. When you feel the lag of the smart TV, you will definitely choose to buy a more powerful TV box.
And if you are very satisfied with the quality of the TV at home, you don’t want to change the TV at will. This is not cost-effective. Therefore, for many people, the TV box will be upgraded for a long time by them to upgrade the TV content and practical experience. Preferred.
The box extends the content charge
After the TV box market is further standardized, on the one hand, the knock-off boxes on the market are eliminated, and the content on the TV box is also standardized a lot. We can get more quality content from the TV box. Perhaps we can say that today's TV box has been made. At the level of the content hodgepodge, in addition to the content of the regular cooperation licensee, the content of the cooperation between the manufacturer and other content channels is also put into the box. For example, we can see the live broadcast of the NBA through the box, and see a lot of synchronized updates. Variety shows and TV series. These are the conveniences brought by the TV box. After all, if the built-in content of your smart TV does not have the variety show updates you want to watch, and you want to watch it on the TV, it is likely that you are moving out of your laptop to connect to the TV, right?
But more content means that you need to pay more. For example, if you want to watch movies in the box, you need to open a membership, you need to watch sports games, and you need to open a sports membership. These are all money. , There is no free lunch in the world, especially after the standardization and authenticity of the built-in content of the TV box, it is easy to rob your wallet.
In addition to content hodgepodge and charges everywhere, in fact, the hardware advancement of the TV box is also very slow. The system kernel of the TV box is basically improved from the Android system. If you look at the current Android phones, the running memory goes to 10GB. It’s a monster level, but we can still buy TV boxes with 512MB of running memory on the market. Many TV boxes that claim to be high-end are only equipped with a very basic 8-core processor and 2GB of running memory. Games and local videos that eat hardware, these configurations still seem to be tight, and the original configuration is not high, how long can you happily play when you buy a box and go back?
In general, it is actually the current TV box. Manufacturers put all the content they can put into it. Users get more quality resources, and the investment in use will naturally increase. Many users will also care about this. Later use input.
Summary: In fact, on the whole, everyone's time to watch TV is increasing. The probability of smart TVs being ashamed is also decreasing year by year. Because of the large screen, smarter, and better picture quality experience, everyone has returned to the big screen from the small screen, and it also allows everyone to get out of the fragmented time and watch a complete movie. The TV box condenses the iterations of technology, and gives users a lower cost of upgrading. I believe it will never be replaced.
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