According to the latest data on home appliances to the countryside announced in November, 11.15 million units of home appliances were sold to rural areas in November, and sales were 29.8 billion yuan, up 44.1% and 65.8% year-on-year, respectively. obvious. However, as the country pays more attention to expanding domestic demand, the industry expects consumer electronics and other consumer electronics industries will still face development opportunities.
At the "2011 China Consumer Electronics Industry Development Summit Forum" held yesterday, industry sources pointed out that through the promotion and implementation of the national home appliances to the countryside policy, the pattern of China's consumer electronics market is undergoing major changes, originally with a two-tier city market. The pattern of supplemented by the main and the third and fourth-tier rural markets is developing at a slower pace in the primary and secondary markets and the need for blowouts at the tertiary and tertiary markets. The major camps of major companies are also gradually sinking toward the tertiary and tertiary levels.
According to the statistics of the Ministry of Commerce, as of November 2011, the country’s total sales of home appliances to the countryside were 210 million units, with sales of 487.4 billion yuan and subsidies of 55.6 billion yuan. From the perspective of sales regions, Shandong, Henan and Sichuan provinces continue to occupy the top three sales, exceeding RMB 3 billion; from the product category, TVs, refrigerators, water heaters, and air conditioners grew by more than 40%, which together accounted for the total sales of home appliances to the countryside. 81.5% of the total; from the perspective of the company, sales of Changhong, Gree, Lenovo and other companies have increased significantly, over 100% year-on-year.
However, the policy of home appliances to the countryside has entered the exit period. By the end of November 2011, Shandong, Henan, Sichuan, and Qingdao had withdrawn in the first batch. The rural population in these areas accounted for 23% of the country's total, and sales accounted for about 30% of home appliances to the countryside. Chen Ziyi, an analyst at Haitong Securities, pointed out that since the first batch of pilot provinces and municipalities officially withdrew from the policy at the end of November, it is expected that consumers will focus on consumer demand before the end of the policy, and the pulling effect before the policy withdrawal is very obvious. However, due to the fact that the total sales of pilot provinces accounted for a relatively large proportion of sales in the countryside, it is expected that the national sales growth rate for the countryside will fall in a larger range in December.
However, in the eyes of home appliance manufacturers, the exit effect of the policy will not affect the development of the industry. Lu Lanlie, vice president of Galanz Group, said yesterday that although the home appliance industry policy gradually withdrew from the market, but with the acceleration of urbanization, including the improvement of the entire security system, the domestic consumer forces will be gradually released during the "Twelfth Five-Year Plan" period.
Zhu Jinsong, general manager of Huayi Compressor Co., Ltd., said that industrial restructuring will also bring tremendous opportunities for development. The company's growth this year will be 16% to 20%, and the growth rate is much higher than the growth rate of domestic refrigerators and freezers. In addition, the company’s export growth still exceeds 10%.
The "White Paper on China's Household Appliance Industry 2011" issued yesterday released research on televisions, refrigerators, washing machines, and kitchen appliances. High-efficiency intelligence, energy conservation and environmental protection have become one of the major criteria for consumer choice.
At the "2011 China Consumer Electronics Industry Development Summit Forum" held yesterday, industry sources pointed out that through the promotion and implementation of the national home appliances to the countryside policy, the pattern of China's consumer electronics market is undergoing major changes, originally with a two-tier city market. The pattern of supplemented by the main and the third and fourth-tier rural markets is developing at a slower pace in the primary and secondary markets and the need for blowouts at the tertiary and tertiary markets. The major camps of major companies are also gradually sinking toward the tertiary and tertiary levels.
According to the statistics of the Ministry of Commerce, as of November 2011, the country’s total sales of home appliances to the countryside were 210 million units, with sales of 487.4 billion yuan and subsidies of 55.6 billion yuan. From the perspective of sales regions, Shandong, Henan and Sichuan provinces continue to occupy the top three sales, exceeding RMB 3 billion; from the product category, TVs, refrigerators, water heaters, and air conditioners grew by more than 40%, which together accounted for the total sales of home appliances to the countryside. 81.5% of the total; from the perspective of the company, sales of Changhong, Gree, Lenovo and other companies have increased significantly, over 100% year-on-year.
However, the policy of home appliances to the countryside has entered the exit period. By the end of November 2011, Shandong, Henan, Sichuan, and Qingdao had withdrawn in the first batch. The rural population in these areas accounted for 23% of the country's total, and sales accounted for about 30% of home appliances to the countryside. Chen Ziyi, an analyst at Haitong Securities, pointed out that since the first batch of pilot provinces and municipalities officially withdrew from the policy at the end of November, it is expected that consumers will focus on consumer demand before the end of the policy, and the pulling effect before the policy withdrawal is very obvious. However, due to the fact that the total sales of pilot provinces accounted for a relatively large proportion of sales in the countryside, it is expected that the national sales growth rate for the countryside will fall in a larger range in December.
However, in the eyes of home appliance manufacturers, the exit effect of the policy will not affect the development of the industry. Lu Lanlie, vice president of Galanz Group, said yesterday that although the home appliance industry policy gradually withdrew from the market, but with the acceleration of urbanization, including the improvement of the entire security system, the domestic consumer forces will be gradually released during the "Twelfth Five-Year Plan" period.
Zhu Jinsong, general manager of Huayi Compressor Co., Ltd., said that industrial restructuring will also bring tremendous opportunities for development. The company's growth this year will be 16% to 20%, and the growth rate is much higher than the growth rate of domestic refrigerators and freezers. In addition, the company’s export growth still exceeds 10%.
The "White Paper on China's Household Appliance Industry 2011" issued yesterday released research on televisions, refrigerators, washing machines, and kitchen appliances. High-efficiency intelligence, energy conservation and environmental protection have become one of the major criteria for consumer choice.
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