On September 20th, market research company IDC released the second quarter global wearable device market tracking report. The report shows that despite the sharp decline in Apple Apple Watch shipments, with the new use of wearable devices, the total shipments of the wearable device market in the second quarter reached 22.5 million units, an increase of 26.1%.
Fitbit continues to dominate the wearable device market and has become synonymous with fitness bracelets. Fitbit shipped 5.7 million wearable devices in the second quarter, up 28.7% from 4.4 million in the same period last year; market share was 25.4%, up 0.5 percentage points from 24.9% in the same period last year.
Xiaomi ranked second, with 3.1 million wearable devices shipped in the second quarter, up 2.5% year-on-year; market share was 14.0%, down 3.2 percentage points from 17.2% in the same period last year. Xiaomi bracelet is still selling well in China. The newly launched Xiaomi Bracelet 2 has added heart rate tracking and other functions, and the price is still below 20 US dollars. However, the challenge for Xiaomi is how to expand the market outside China and enter the global arena.
Apple was the only major wearable device company to experience a decline in shipments in the second quarter, mainly due to the company's failure to launch a new phenotype on the first anniversary of the first-generation AppleWatch. The second quarter was the first full quarter of the sports version of AppleWatch after the price cut, how much helped the company rebound from the decline after the shopping season.
Although the market expectation for Apple's wearable devices is not as good as before, Apple Watch Series 2 still has a small complement to Taiwan's semiconductor-related supply systems, TSMC, ASE, etc. Familiar with the packaging industry, it is estimated that Apple's third season is The shipment of the new Apple Watch is expected to reach at least 3 million, and the fourth quarter is expected to be flat or small.
The Apple Watch Series 2 dual-core application processor is manufactured by TSMC's 16-nanometer process, while the SiP module S2 with dual-core application processor is also being tested by Sun Moonlight's Shanghai subsidiary, Huan Xu. The market has slight doubts about the optimistic forecast of 2 million shipments per month. However, as the outlook for traditional consumer electronics products is increasing month by month, although the fourth quarter shipment target is not yet clear, it is generally expected to be flat. Or increase slightly.
Apple CEO TIm Cook said in a previous presentation that Apple Watch is currently the sales champion of smart watches and the number one customer satisfaction. Apple Watch Series 2 uses the 2nd generation processor chip, display screen processing speed is faster and brighter, built-in satellite navigation (GPS) function, no need to bring a mobile phone during exercise, sync when you go home Go to all the details. The Apple Watch Series 2 adds waterproof features and new ceramic materials. It continues to work with Hermes and Nike to launch the Apple Watch Nike+.
Related industry players pointed out that Apple's wearable device originally focused on the direction of fashion accessories, and changed to the second generation, with more emphasis on sports, healthy use, and enhanced functions for sports data, detection and so on. However, some industry players believe that it is still necessary to observe whether the professional sports wearable devices on the market have outstanding performance in terms of functionality and whether Apple is competitive.
Apple Watch Series 2 new generation SiP module S2, including accelerometer and gyroscope, Wi-Fi and 3G/4G wireless network chip, near field wireless communication (NFC) chip, power amplifier (PA) and radio frequency (RF) chip Etc., both will use a low-power version and be integrated into the S2 module through SiP technology.
In the SiP substrate supplier part, the previous generation was ordered by Jingshuo and Nandian. The original SiP substrate used in Series 2 has higher technical requirements for fine pitch. The new generation SiP substrate is exclusively ordered by Jingshuo. . However, it is understood that Nandian is still playing the role of a second supplier, but the difference in the proportion of shipments with Jingshuo is quite different.
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