Lei Feng network (search "Lei Feng network" public number attention) by: The author of this article Liu Zhi, wild dog CEO. Wild Dog is a startup company that does real-time backend cloud.

long time no see! Simply put the point of view.

It has been heard that WeChat has realized pressure. If you look at Facebook and Renren, revenue comes mainly from advertising and open platforms. The main income of the open platform comes from social games. Although the previous Zynga and five-minute companies were not there, it was very hot at that time.

Wechat's revenue is currently from the red envelope, WeChat payment and advertising.

WeChat payment and Apple Pay, financial IC card competition

I have rarely used cash because of WeChat payment and Apple Pay. Dropping a taxi or shopping is still paying with WeChat, but many times you start using Apple Pay and financial IC cards. For example, Apple Pay and financial IC card payment have a great advantage, you do not need to open the application, then open the wallet and then scan the code. Direct fingerprints, or a bank card, a cup of coffee can be hand.

It seems to be a great convenience to save a few steps. Mobile phone manufacturers, such as Millet's Mi Fu, will also have such an advantage.

The competition for payment will be even more intense.

The bad experience of advertising

In April and May of this year, many people have the feeling that the number of circle of friends is low. Actually, I actually discovered that it was not too little. It was just that you sent it, and nobody else could see it.

Social software dies from information overload and too little information. Information overload creates feelings of rejection and social anxiety, and too little information can make people feel less popular. WeChat has always been concerned about information overload. Asked about WeChat's PM, there are some algorithms that calculate what information is valid behind the scenes. Some people you have added but have not talked to, your circle of friends will not show their status.

Already under the information overload, advertising again will only worsen the situation.

The emergence of "small programs" is a necessity. Even if Zhang Xiaolong is a god, there must be income from running a business.

The appearance of this "small program" has two backgrounds:

HTML5 maturity

The W3C has developed an HTML standard. The earliest HTML was developed by the IETF. Later, Tim Lee independently formed the W3C. However, the basic organization has only done a few things, such as XHTML 1. Tim Lee is very obsessed with XML and semantics, and has launched a series of unsuccessful things like XHTML 2, Semantic Web.

Six years ago, Jobs posted a long article "Though on Flash" for blocking Flash, slamming Adobe's closed and Flash security. Behind Jobs's article is Adobe's high patent and licensing fees.

Google has always wanted to add semantics to HTML so that search engines can better understand web pages. And YouTube has been using Flash for a lot of money. Due to W3C's inaction, Apple, Google, Opera and other engineers organized the establishment of the WHATWG and began the formulation of HTML5.

Prior to HTML5, HTML4 was used as a markup language. The new standard clearly states that the new design goal is "Web Application." "HTML is a vague subject referred to as Web Applications".

Weakening is the design goal of HTML5. Past processing is all dependent on the cloud. With the increasing capability of the device and the instability of the wireless network, computing began to rely on the device. Wechat's communication architecture is different from QQ, everyone's private letter and rice chat. It can be done without loss, no disorder, no repetition, power saving, and provincial traffic because it uses an architecture similar to ActiveSync (local processing, cloud synchronization). . To be an ad, the wild dog's Sync architecture is also the same.

The standard is getting more mature. But later, the contradiction between the official W3C and WHATWG, which represents the people, has become increasingly fierce. W3C disregarded the objections of the WHATWG, and “faceless” announced the official release of HTML5 in 2014.

In any case, the HTML5 standard is officially released.

Equipment maturity

Renren should start using HTML5 very early. The APP from Facebook has been cut to HTML5, and as a representative of Copy To China, it will naturally not be missed. But as a result, the performance of the device is poor, and running HTML5 is not smooth. In the end, everyone and Facebook have given up on HTML5.

Thanks to Xiaomi, these cheap Android phones, such as Red Rice, have finally replaced previous generations of smartphones with poor performance.

HTML5 finally fluctuates.

I am optimistic about the reasons for the "small program"

Payment and device interface

Find a document for one day and read it. Because you see the payment interface. Apple’s enthusiasm for HTML5 is declining because the App Store can generate revenue, and HTML5 cannot. Safari is almost stopped updating.

The exact news is that Apple may not agree to WeChat's "small program." Because it is distributing the App, it affects Apple's income and the ecology it cultivates.

With payment, there is everything.

Social games are reincarnations, and they haven’t paid yet how to play... Without paying, it’s really a “small program”.

trend

The PC Internet has reached the mid-to-late stage, and it is now almost the same. App gradually installed, the site began to prevail. With the development speed brought by HTML5, the complexity of adaptation is reduced, and the cost of updating and maintenance is reduced.

Why am I so happy?

The local storage of "small programs" uses KeyValue's JSON format, just like wild dogs. So the applet's local storage can be stored directly in the wild dog's cloud. Not only simple, because the "small program" hosting static files, plus wild dogs store dynamic data, so even public clouds do not buy again.

"Small programs" have WebSocket capabilities and only support HTTPS. Wild dogs only support HTTPS links and use WebSockets. Basic data communication and real-time data distribution can then be performed. Such as real-time financial market, real-time battle games and real-time positioning.

Do not say, let me laugh again. Then you're ready to start the "small program" SDK.

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