Apple Store Cancels iPad2 Restricted Cattle or Accelerates Hoarding

After a long absence, the Apple Sanlitun store resumed normal business at 10 a.m. yesterday, and once again attracted a large number of fruit powder and cattle to buy the iPad2. The reporter found that the Apple store in Beijing yesterday cancelled the purchase restriction on the iPad 2 per person per day. Customers can purchase any number of iPad2s. Many industry insiders said that after cancelling the purchase restriction measures, the iPad 2 could accelerate its accumulation in the hands of the cattle.

on site:

After the resumption of business, the yellow cattle have returned. On the afternoon of Saturday, due to queues in the queue process, a foreign employee of the Sanlitun Apple Store had physical clashes with the extra staff. As a result, four people were injured and one shop was broken. Suspend business. It is understood that both parties to the conflict have been taken away by the Chaoyang Police for investigation, but no compensation agreement has yet been reached. The reporter called Apple China yesterday to inquire. The responsible officials said that they had no response to the matter. The responsibility of both sides of the conflict will be based on the findings of the public security agency.

At 10 a.m. yesterday morning, the reporter went to the Apple Store in Sanlitun and saw that the shop door that had been broken due to the conflict had been repaired. The announcement outside the store indicated that it had resumed normal business. There were about 100 people lining up at the door waiting to buy the iPad2. Many oxen who queued up were still receiving goods directly at the front of the store. As the number of queuing people increased, some cattle even went on sale at the scene.

"Each with two hundred, 16G iPad2 each 3880 yuan, over two days out of stock is even more expensive ah." At the east side of Apple Sanlitun store channel, an ox keeps the iPad2 in the hands of the pedestrians .

Last Friday, iPad2 was officially launched in the country. Since last Saturday, Beijing has sold iPad2 stores in addition to Apple's Sanlitun and Xidan Joy City stores, including Apple Online, Gome, Suning, Dazhong, and many other online stores. The iPad 2 sold was sold out.

Find:

iPad2 is not limited to buy the store casually bought reporters yesterday found that Apple's Apple store on the iPad2 "Every day with an ID card to buy two" purchase restrictions have been canceled. "If you want to buy a few stations," and "don't show your identity card," a salesperson told reporters at Apple's Sanlitun store. In the Apple Joy City store, the clerk also said that everyone can purchase iPad2 without limit, and do not need to provide identity information to register.

However, for Apple's Apple store to cancel the "restriction measures" of the situation, Apple China and Apple's customer service officials have expressed that they are not aware of, and said that they have not received a cancellation of the purchase of notice. The reporter yesterday witnessed many people buying more than a dozen iPad2 units at a time, and found that most of these iPad2s were transferred to the hands of cattle that were “receiving” outside the store.

expert:

Limited supply is accelerated again and "lost"

"The cancellation of purchase restriction will undoubtedly make the already limited number of iPad 2 sources accumulate in the hands of the cattle." An industry source told reporters that Apple has always adopted the "hunger marketing" strategy in China, and itself is a bitter attitude towards the cattle, to prevent cattle The most important means of hoarding supplies has always been the “two purchases per person per day with ID cards.” If this time Apple really cancels this purchase restriction, the cattle with time and cash will undoubtedly become the largest. Beneficiaries. Once the iPad 2 is completely out of stock like the previous iPhone and iPad 1, consumers will have to face the price increase of the cattle.

"Unless Apple can guarantee that the iPad 2's supply has been sufficient, so that the cattle do not have a market, cancel the purchase restrictions will not affect, but with the current situation of dealers out of stock completely, this possibility is very small." This industry source said.

A salesperson in Huitong Times stated that consumers should keep calm when purchasing iPad2, and decide whether to consume after detailed understanding of performance and usage. "The iPad2 has no USB interface and cannot access the 3G network. This is not convenient for many people to use," he said.