As a subsidiary of a Fortune 500 company, Beko Electric, which claims to be "European Pure Blood", and its English trademark is BEKO, has provided OEMs for drum washing machines for many counterfeit and counterfeit home appliance brands in order to survive and make profits in the Chinese home appliance market. business. Become one of the accomplices of the proliferation of fake home appliance brands in the Chinese market.
When counterfeit and counterfeit foreign-branded household electrical appliances began to rebound in China’s household electrical appliance market in 2018, multiple independent sources of information confirmed to the household electrical appliance circle that Beko, a well-known household electrical appliance company in Europe, is in China. The wholly-owned subsidiaries of Hainan Little Swan Water Cube Electric Co., Ltd., Shenzhen Bosch Siemens Technology Co., Ltd., Wuhan Dongyang Sakura Electric Co., Ltd., Samsung (Shanghai) Electric Co., Ltd., Panasonic (Shanghai) Electric Co., Ltd., Shanghai Siemens Electric Co., Ltd. The company and many other companies provide OEM services for counterfeit Little Swan, Bosch Siemens, Sakura, Samsung, Panasonic and Siemens counterfeit and counterfeit drum washing machines.
Industrial and commercial information shows that the registered address of Beko Electric Co., Ltd. is located in Luoyang Town, Changzhou, Jiangsu. Its legal representative is Song Jinping, with a registered capital of US$85 million. The sole ultimate controlling shareholder is Turkey's KOC Group. As one of the world's top 500 companies, KOC Group is one of the five major home appliance manufacturers in Europe with two major brands, namely ARCELIK and BEKO. The information source obtained by the home appliance circle shows that since 2015, Beko Electric Co., Ltd. in China began to provide OEM business for the above-mentioned counterfeit and counterfeit well-known home appliance brands. In 2017, it stopped the OEM of most counterfeit home appliances. After the business, it also accepted an OEM order from a Shenzhen Bosch Siemens Technology Company.
After being acquired by Changzhou Jiashan Shinco Electric Co., Ltd., Beko Electric acquired the manufacturing capacity of drum washing machines in China. The above-mentioned person familiar with the matter told the home appliance circle that although it has one of the few drum washing machine production lines in the industry, after Beko Electric entered the Chinese market, it has not opened up the market for a long time, resulting in overcapacity of drum washing machines. Thus, the idea of ​​"OEM" production and processing trade was launched.
However, what many home appliance manufacturers did not expect was that, as a pure foreign-funded enterprise, after entering the Chinese market, Beko Electric would "behave as usual": in order to make money, it provided OEM services for many "various" foreign-funded cottage enterprises. Disregard the business integrity and business ethics of the company. Not only has he become an "accomplice" in the rampant dominance of counterfeit and counterfeit home appliances in the Chinese market, he is also suspected of violating relevant Chinese laws and regulations.
After inquiring about the industrial and commercial registration information, the home appliance circle found that Hainan Little Swan Water Cube, Wuhan Dongyang Sakura Electric, Shenzhen Bosch Siemens Technology are all small companies registered by individuals, and they have no legal relationship with Little Swan, Sakura, and Bosch Siemens. At the same time, Samsung Shanghai Electric, Panasonic Shanghai Electric, and Shanghai Siemens Electric are all illegal enterprises that have not been registered in China's industrial and commercial sector. Moreover, it has no legal relationship with Samsung, Panasonic, or Siemens, and is not its overseas subsidiary.
The above information source tells the home appliance circle that the reason why Beko Electric has come to provide OEM services for counterfeit well-known brands of drum washing machines is mainly because its related management team has cooperated with some low-end manufacturing factories in the Chinese market in the past few years. The boss moves around frequently. Some of the low-end refrigerators, washing machines, and kitchen appliances sold by Beko Electric are all found in small and medium-sized factories in Zhejiang and other places. Then, because of lack of manufacturing capacity of drum washing machines, some small manual workshops turned to Become to OEM.
The above-mentioned information sources revealed that all home appliances produced in the Chinese market must obtain a CCC certificate before they can be sold on the market. The most direct evidence that Beko Electric provides OEM for counterfeit home appliance companies is that it has applied for dozens of CCC certificates in the past few years. The information of multiple certification certificates obtained by the home appliance circle from the China Quality Certification Center shows that since 2015, Beko Electric has begun to provide OEM services for drum washing machines for some counterfeit home appliances, but the order volume is not large each time. Mostly in the thousands to tens of thousands of units;
Since then, companies that produce counterfeit Siemens and Little Swan washing machines, including Shanghai Siemens Electric and Hainan Little Swan Water Cube, have been publicly reported by the brand owners and sued the court for many times, so that Beko Electric had to revoke the related items, which will only expire in 2020. CCC certificate. But what is puzzling is that in 2017, Beko was still providing OEM services for drum washing machines for a cottage home appliance company.
This series of measures shows that some managements of Beko Electric should be aware that there are counterfeit and counterfeit well-known brands in OEM products, but in order to earn a certain amount of OEM fees, they should still provide corresponding services. It is reflecting the hardship and helplessness of Beko Electric as a foreign-funded enterprise in the Chinese market to survive and operate.
Zhang Yanbin, vice chairman of the Presidium of the China Home Appliance Service and Maintenance Association, believes that “From the relevant evidence, as a foreign-funded enterprise, Beko Electric provides OEM services for many counterfeit and counterfeit home appliance brands in the Chinese market. The time span and the involved The number of counterfeit companies in China is astounding. This not only exposes the plight of foreign-funded companies in the Chinese home appliance market, but also sounds the alarm for those companies in the market that are still providing OEMs for counterfeit and counterfeit home appliances. At a high level In the mature China's home appliance industry, any illegal, criminal, or opportunistic thing cannot be continued."
Ejector Header Connector,Ejector Header Smt Connector,Ejector Header Right Angle Connector,Ejector Header Straight Connector
Dongguan Yangyue Metal Technology Co., Ltd , https://www.yyconnector.com