Whoever comes to the media
If you do not find a grandfather for the whole media, I believe that "news site" is the real founder. From a simple text website, mobile web pages, video news, entertainment videos and live broadcast services, online TV videos, mobile phone media, various new media and self-media have gradually been expanded - Internet news websites have been on the road to "full media" Walked for at least 20 years. In contrast, the full media awareness of the broadcasting system is only about five years.
However, the broadcasting and TV department is becoming the main force of the whole media: On the one hand, the Department of Broadcasting and Television has the system audience advantage. The comprehensive penetration rate of radio and television content in the broad grid + mobile phone + Internet is still an ordinary network media can not compete. On the other hand, the Department of Broadcasting and Television has the advantages of content and news sources. The huge editorial and production system allows a provincial television station to surpass the nation’s largest video or news website. Representatives in this area also include the full mediaization of Xinhua News Agency and People's Daily, two traditional text news systems.
Or, the competition in the whole media is a bit "spread": This characteristic determines the traditional giant's first-mover advantage in the all-media era. With this preemption also includes communication service providers.
In recent years, the popularity of the OTT box-centric telecommunications IPTV network has grown by leaps and bounds. The purpose of the OTT box was not just to deliver "TV station signals." The heart of OTT lies in its ability to freely extend programs and functions. Although most of the OTT boxes in the telecom industry are currently undeveloped, the development of business diversity is sluggish, but “stop pits†are the most important “competitive advantagesâ€.
In summary, it can be seen that as long as media-related, radio-visual-related, audio-visual-related players with sufficient strength have become “all-media†players.
From the consumer side, experience differences rather than functional differences determine the future
At the radio and television show, a color TV maker stated that “smart TVs are not smart phones? Many people have been saying that smart TVs are oversized tablets. This view is justifiedâ€.
Indeed, whether it is a mobile phone, PC, TV, OTT box, the future input is "all media." Their difference is reflected in the difference in experience: the screen size determines the feeling of the picture, the size of the volume determines the mobility, and the height of the hardware configuration determines the extensibility of the function and the fluency of the program. Strictly speaking, these products are just "the difference between a big bun and a small bun. Which to eat depends on how hungry you are!"
This product homogenization can be seen from the technical architecture of the product: screen, core, OS, and ecology. This is almost always the emphasis on mobile phones and television. The OTT box assists with TV products without the concept of a screen. Computer products, because of the characteristics of CPU architecture and functional design, more emphasis on openness - but in theory, there is no essential difference between computers and smart TVs, the earliest smart TV products are also called Pc + TV one machine.
"All media corresponding to the common platform", the industry believes that this is the basic appearance of the future broadcasting industry. Under this big framework, there may be some emphasis on each. For example, TV stations will not basically engage in text news on a large scale, and Xinhuanet will not be able to overcome CCTV's video capabilities. However, Xinhuanet has also engaged in video content, and CCTV has a lot of text microblog content. This is the cross-border full media.
In this regard, people in the industry believe that the best way to embody the "all-media" integration of consumer hardware is "net red broadcast" - the first one must be a website, and then the main audience is no longer on the computer side, but on the mobile phone side and TV. end. At the same time, a variety of consumer hardware also has a "screen" magic. With this feature, mobile phones, TVs, computers, OTT boxes can be "completely integrated."
Future-oriented, smart full media or ultimate choice
The essence of the whole media is "diversification of a form of news display." That is, one media, after obtaining a news, provides different technical production versions of content to different channels, devices, and consumers. There are texts, but also video; live broadcast, but also a bit sowing; full version of the content, but also have a quick compilation; a comprehensive report with a large head, there are WeChat, Weibo's rapid interaction ... ...
However, through these “patternsâ€, a common feature of the whole media can be found: that is, the explosion of the media is further fermented. So in the future of media overproduction, channels and terminal equipment, and how consumers choose? The answer is "smart full media."
Intelligent technology at the production end can improve efficiency, reduce costs, and realize more differences in technology experience. For example, in the Jiuzhaigou earthquake, the first comprehensive report was a press release completed by an intelligent program, which took only 25 seconds. This far exceeds the limits of human editors' work.
In terminal applications, smart technologies include voice interaction functions, tracking of consumer behavior habits, cross-device transfer and management, and mutual intelligence cooperation among different hardware. This allows consumers to get the most convenient “full media information†on different time, space, and devices. At present, one technology that is being vigorously promoted is the voice interaction technology of smart audio and smart TV.
In short, all media is a fair platform that allows different players in the media circle to give full play to their advantages and imagination. Before that, the history of websites, newspapers, and radio and television did not come to an end. After that, the world will be irrespective of each other, regardless of technological differences, and more will be just the "equity era" of comparing content quality.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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