China iPhone4S User Survey: Three Factors Affecting "Fruit Powder" Selection Network

Since the iPhone4S went public in the country, this hot-selling "Apple" has once again become the focus of public opinion. On January 13, 2012, the WCDMA version of the iPhone4S was successfully launched. The excellent network experience brought by the “fruit powder” by the WCDMA network has caused consumers to have a great desire to purchase, and it has created a sales boom in which users compete to buy. Recently, the news that the C version of the iPhone4S will be on the market came out. How users choose the network has become a hot topic for "fruit powder." Analysis of the industry, said, iPhone4S as an Apple's latest high-end models, a good application experience depends on many factors, including operators of the network, applications, services will be the "fruit powder" selection of the most critical of the three major factors.

Excellent experience network is the key

According to the “2011 China Apple iPhone User Survey Report” released by the Internet Consumer Research Center, in a survey on the frequency of iPhone users using the iPhone, the data showed that users who used the iPhone multiple times a day reached 60.4%. Only 0.5% of users never use the iPhone to access the Internet. This shows that the frequency of Internet access for Apple users is very high, and the good iPhone Internet experience is highly dependent on the operators' networks.

The iPhone4S is a celebrity terminal that combines fashion and business. In terms of fashion or high-end business people, the operator's network speed will have a decisive influence on the user experience.

It is reported that, compared to previous Apple products, iPhone4S biggest bright spot lies in its built-in iCloud cloud storage services based on the latest cloud computing technology. Users can upload iPhone4S music, photos, documents, e-books, contacts, E-mail and other data to iCloud for storage. When data is needed, they can be downloaded from iCloud and do not need to rely on computers to back up and download data. However, the dependence of such a convenient and fast iCloud application on high-speed networks is obvious.

According to reports, at present, the highest theoretical peak network transmission rate among China's three largest operators is China Unicom's WCDMA network, which is 14.4 Mbps. Unicom's 3G network is upgraded to HSPA+ with a network speed of 21 Mbps, which is five times that of other networks and can fully support iPhone4S. The various applications that require high-speed network support provide users with a perfect iPhone4S application experience.

Multimedia entertainment applications are key

Data from the 2011 China Apple iPhone User Survey Survey released by the Internet Consumer Survey Research Center shows that in the category of digital content that Apple iPhone users frequently download, game software accounts for the highest proportion, followed by music and books.

Most of these downloads originate from Apple AppStore and China Unicom's "Wal Portal" website. AppStore's software application store provides application software downloads including “video, music, games, culture, business, and living” for “Fruit Powder”, and designs all aspects of the user's life to meet the needs of users. China Unicom's WCDMA network will provide users with a better application experience.

In addition to the iPhone Appstor's application and Unicom network speed can experience better, the operator's own good application is also an important factor to attract fruit powder into the network. For example, China Unicom provides the iPhone version of the "mobile phone business hall" specifically for iPhone users. "Fruit Powder" can be used to recharge mobile phones, handle package changes, and invoice inquiries through the iPhone version of "Mobile Business Hall."

In addition, China Unicom has also tailored a variety of applications for iPhone users, such as mobile business offices and GPS navigation applications. Users can easily use the iPhone4S to go out and map inquiries. Of course, this also requires the high-speed network of China Unicom's WCDMA to achieve accurate user positioning for navigation applications. These convenient mobile phone rich and convenient mobile applications will greatly affect the user's choice of carrier network.

To attract iPhone user services to force

In today's rapid development of the 3G market, in addition to the network speed, rich applications are the key factors affecting the "fruit powder" network selection, the operator's customer service capabilities have increasingly become an important measure of user network selection. In addition, the operator's intangible service has a far-reaching impact on the user's influence and the long-term development of the company.

It is understood that during the Chinese New Year this year, China Unicom will provide national users with "one card charge", "replacement card", "online business office", "3G exclusive seat", "flow alert", "microblogging service", etc. Sexual service initiatives are based on the principle of “more services and close companionship” to continuously improve customer service capabilities and strive to provide customer service with no dead ends.

For example, China Unicom launches its online business hall business. Users can log in to Unicom's online business office within 7*24 hours and purchase iPhone4S contract machines or other brands of smart terminals, purchase prepaid cards, business transactions, and call charges. Other services.

Industry sources pointed out that without high-speed 3G network support, users will not be able to experience the unique application and innovative design of the iPhone4S. iPhone4S users should comprehensively compare the advantages of all three operators when choosing a network. Only operators with high network speed, rich application software, and close service will be able to experience the perfect iPhone4S experience.

(Part of the image data source: Internet Consumer Research Center)