The four macro trends driving the continued growth of electronic products this year are: continuous improvement in energy efficiency; affordable and personalized healthcare; comfortable, efficient and safe mobile devices; and low-power, security applications for different purposes.
There are some new hot technologies that are in urgent need of breakthrough under each trend demand. Although these technologies are still in different stages of development, they are all devoted to reforming the various applications in our daily lives. In particular, it is worth mentioning that the application of Near Field Communication (NFC) technology in smart phones can turn the phone into a wallet. Nokia has publicly announced that all new smartphones launched in 2011 will include NFC functionality. Another growth area is high-performance radio frequency technology, which is mainly the development of wireless base stations, so that the number of supporting wireless connection terminals and the amount of data transmitted continues to surge. In addition, we expect IC drivers used in dimmable, energy-saving compact fluorescent lamps (CFLs) to replace incandescent bulbs will also be a growth area in 2011.
The biggest challenge we expect is, first, the supply problem, and the second is to realize the growth potential of emerging market segments. We haven’t seen any signs of consolidation and mergers and acquisitions related to industry forecasts. However, what we foresee is the opportunity for companies to acquire “complementary†technologies at the same time as organic growth. This not only helps companies increase revenue, but also helps customers Provide a more complete solution. In addition, having a flexible and competitive supply chain is also crucial to meeting customer needs.
Although value can be achieved by outsourcing a standard process technology platform, in an application-oriented market, engineers require not only speed, but only proprietary processes to provide true differential advantage and maintain long-term leading technology position. . By combining the management of its proprietary processes and its wholly-owned manufacturing capabilities, NXP delivers these benefits to engineers, customers and end users.
In 2010, NXP experienced significant growth in the global market. The reason for this growth was partly due to the recovery and replenishment of the market after the financial crisis, but also benefited from our ability to discover emerging growth areas as the semiconductor industry. Industry analysts expect the semiconductor industry to grow about 30% year-on-year in 2010, but by the third quarter of 2010, we have seen a 57% year-on-year growth in the high-performance mixed-signal market segment.
Looking into the future, high growth rates will not continue. We expect the growth in 2011 will stabilize. While the growth rate of the entire industry in 2011 is expected to hover around 6-8%, we believe that the growth of the high-performance mixed-signal market will be 2.5-3% higher than the overall semiconductor market. At the same time, we believe that through NXP's targeted business strategy and strong new design capabilities, our growth rate in the high-performance mixed-signal market segment will be 1.5 times that of the rest of the industry. Although this is not a surge, it is the growth rate that many industries are admired for.
Today, China is not only the center of the world's manufacturing industry, China's huge domestic demand can not be underestimated. Therefore, NXP not only focuses on "Made in China" but also promotes "China Design." In addition to setting up a world-class manufacturing base or joint venture in China, NXP has also used its extensive talent pool to strengthen its local design strength in recent years and established its own design team in China, such as MCU, lighting and RF design teams. The customer is quite supportive of this move.
The Chinese market is NXP’s largest market and continues to grow, so the Chinese market is particularly important for NXP. We hope to grow with China. Not only do we have the best solutions to meet the needs of the Chinese market: NXP's high-performance mixed-signal technology, developed based on social development trends such as energy efficiency improvement, will assist Chinese domestic equipment manufacturers to grasp growth opportunities and stand out in the international market.
There are some new hot technologies that are in urgent need of breakthrough under each trend demand. Although these technologies are still in different stages of development, they are all devoted to reforming the various applications in our daily lives. In particular, it is worth mentioning that the application of Near Field Communication (NFC) technology in smart phones can turn the phone into a wallet. Nokia has publicly announced that all new smartphones launched in 2011 will include NFC functionality. Another growth area is high-performance radio frequency technology, which is mainly the development of wireless base stations, so that the number of supporting wireless connection terminals and the amount of data transmitted continues to surge. In addition, we expect IC drivers used in dimmable, energy-saving compact fluorescent lamps (CFLs) to replace incandescent bulbs will also be a growth area in 2011.
The biggest challenge we expect is, first, the supply problem, and the second is to realize the growth potential of emerging market segments. We haven’t seen any signs of consolidation and mergers and acquisitions related to industry forecasts. However, what we foresee is the opportunity for companies to acquire “complementary†technologies at the same time as organic growth. This not only helps companies increase revenue, but also helps customers Provide a more complete solution. In addition, having a flexible and competitive supply chain is also crucial to meeting customer needs.
Although value can be achieved by outsourcing a standard process technology platform, in an application-oriented market, engineers require not only speed, but only proprietary processes to provide true differential advantage and maintain long-term leading technology position. . By combining the management of its proprietary processes and its wholly-owned manufacturing capabilities, NXP delivers these benefits to engineers, customers and end users.
In 2010, NXP experienced significant growth in the global market. The reason for this growth was partly due to the recovery and replenishment of the market after the financial crisis, but also benefited from our ability to discover emerging growth areas as the semiconductor industry. Industry analysts expect the semiconductor industry to grow about 30% year-on-year in 2010, but by the third quarter of 2010, we have seen a 57% year-on-year growth in the high-performance mixed-signal market segment.
Looking into the future, high growth rates will not continue. We expect the growth in 2011 will stabilize. While the growth rate of the entire industry in 2011 is expected to hover around 6-8%, we believe that the growth of the high-performance mixed-signal market will be 2.5-3% higher than the overall semiconductor market. At the same time, we believe that through NXP's targeted business strategy and strong new design capabilities, our growth rate in the high-performance mixed-signal market segment will be 1.5 times that of the rest of the industry. Although this is not a surge, it is the growth rate that many industries are admired for.
Today, China is not only the center of the world's manufacturing industry, China's huge domestic demand can not be underestimated. Therefore, NXP not only focuses on "Made in China" but also promotes "China Design." In addition to setting up a world-class manufacturing base or joint venture in China, NXP has also used its extensive talent pool to strengthen its local design strength in recent years and established its own design team in China, such as MCU, lighting and RF design teams. The customer is quite supportive of this move.
The Chinese market is NXP’s largest market and continues to grow, so the Chinese market is particularly important for NXP. We hope to grow with China. Not only do we have the best solutions to meet the needs of the Chinese market: NXP's high-performance mixed-signal technology, developed based on social development trends such as energy efficiency improvement, will assist Chinese domestic equipment manufacturers to grasp growth opportunities and stand out in the international market.
SWT Smart Technology Co., Ltd. , http://www.fuding-sound.com