Global Zhi Da Sun Jian "Talent Use of Talents--Seeing the Smart Internet TV"

On April 21, the 2017 Asia-Pacific Artificial Intelligence Summit of the TEF Technology Entertainment Season (Shanghai Station) was held during the Shanghai Fair. 2017 Asia-Pacific Artificial Intelligence Summit by AI Science Innovation and Future, AI Deep Learning Session, AI Voice and Visual Recognition Technology, AI Driverless Leading Automotive, AI and Education, AI and Home Entertainment, AI and Computer Vision, AI and VR, AI Constituted with the Internet of Things and other plates. At the meeting, Sun Jian, the general manager of the Technical Center of Shanghai Watch, gave a wonderful speech titled "Talent Use - The Smart Internet TV Road".


Pictured: Sun Jian, General Manager of Technical Center

At the beginning of the speech, Manager Sun briefly introduced the Global Zhida. Global Zhida was established in June 2015 and is an innovative company for smart homes. Looking at the company is still the company's brand, its philosophy is to make innovation and life closer, dedicated to creating a smart terminal and smart home full ecological platform, to provide users with new experiences of intelligent entertainment.

Comprehensive Iteration: Look at family members

At the AWA conference in 2017, we still announced three products, namely, to see, see and see. Huanxuan is committed to satisfying the ultimate needs of users through the latest technology applications. Mainly take the road of combining hardware and software. In the face of increasingly discerning consumers under the escalation of consumption, Sun Jian believes that single-point breakthroughs can no longer meet all demands. In 2017, the style of watching the game is full matrix, ecological, license, content, service and channel integrated matrix development. Sun Jian said that the advantage of watching is that the ability is more comprehensive, there is no obvious shortcomings, and the stamina is very strong. In particular, the parent company that sees Shang is the licensee of Internet TV, and there are still unique advantages to see.

Rely on CIBN Internet TV to enter the artificial intelligence

Speaking of the term artificial intelligence, it first appeared in the 1950s. In recent years, artificial intelligence has suddenly grown explosively. Artificial intelligence has developed rapidly in various industries. The subtle changes have begun to change our way of life. Take smartphones for everyone as an example. There are basically built-in voice assistants in mobile phones, such as Apple's SIRI and Google's Google Assistant. In the field of smart driving, technology that assists the driver in driving. Fully automated drone technology is also in practice. In the medical and health field, the use of big data to diagnose diseases has long been nothing new. The e-commerce platform uses very mature recommendation technology to allow users to quickly find the products of interest. Artificial intelligence is so hot, what is the reason that has driven the upsurge of the past few years? Sun Jian resolved from several aspects:

The first is big data. The popularity of the Internet has accelerated the popularization of big data. The user's data is on a centralized network. With big data, the characteristics can be refined. Second, parallel computing is also very powerful. Relying on the GPU's powerful stereotyped computing, massive data computing is no longer terrible. The last is the algorithm, which is a very important factor for artificial intelligence breakthrough. Alpha GO is the application of a deep algorithm that constantly enhances itself through constant training and learning.

TV in the field of artificial intelligence

From the perspective of the smart TV industry, the smart TV market is basically the world in just a few years. There are three reasons:

The first is that smart TVs are different from traditional televisions. Smart TVs face users through the Internet and provide services directly, realizing the true OTT form. Since its inception, smart TVs have provided a natural practice place for the development of artificial intelligence and have natural advantages. The first is that in terms of time and space, television is basically a must-have electronic product for everybody. Television in family life accompanies us on a leisure time, while TV occupies an important position in the living room. The family can't use it. Continuous use, there is a smart TV application platform provides a large amount of data, let us know more about the user.

The second is that smart TVs have features such as large-screen interaction and voice, which provide space for artificial intelligence.

Third, the hardware performance of current smart TVs is basically the same, and each has a difference in the hardware manufacturing process. In terms of content, smart TV companies each through a variety of content providers to carry out joint contracts, but also basically the same, no one has too many defects. In the context of the homogenization of hardware and content, people are looking at higher latitudes, that is, more intelligent service forms. Who fights this stage is who understands users better.

The use of artificial intelligence technology to subvert existing usage patterns, redefining smart TV. For the time being, the areas of smart AI that are still of interest include data analysis, user portraits, user recommendations, speech recognition, scene analysis, and image analysis. In these proprietary areas, the maturity of each technology requires the input of a large amount of science and technology, high-tech talent, time costs, and hardware costs. In summary, watching TV has played an exemplary role in the healthy development of smart TVs. At the same time, it also pays more attention to the protection of copyright, which has also played a role in the innovation of the smart TV capability model.

CAN UI: See AI's Carriers

Watch TV still original cross shuttle architecture. Portrait is media and landscape is the entrance to the tool. Its interface is clear and distinct, and it is clear at a glance. It is very convenient for the user to operate through the remote control, and the “cross-shuttle” architecture layout realizes the perfect combination of media and tools of smart TV. At the same time, combined with the back-end big data calculation, each user is pushed to a suitable personalized layout, which greatly facilitates the use of the user and improves the user experience.

2017 will see the upcoming launch of the newly revised version of CAN UI2.0, based on user portrait technology and content-based recommendation technology, can truly achieve thousands of people's content. User portrait technology is essentially a tagged marketing tool. Mapping is done in the computer world by tagging and digitizing real-world users. With user portrait technology, it is more intuitive to understand who the user is and what he likes. Users can then learn more about the user through continuous use. At the same time, with the user's portrait technology you can understand the user's preferences, recommend what he likes to see, push the ads he likes to see, and the games he likes to play. Even define the characteristics of the UI to adapt to the user's habits.

In CAN UI system, collaborative filtering program recommendation technology is also integrated. Content-based collaborative filtering technology is very similar to our real-life recommendations. Based on this content recommendation technology, CAN UI groups users based on interest and pushes the user's interest to the user, reducing the user's purposeless search process. The new CAN UI is further flattened in content presentation. Smart TV operation generally tends to meet the needs of users with minimal steps. In the traditional mode, the latitude is single, and it is basically difficult for the user to find the program. At the same time, the cold spots and hot spots are distinguished too clearly. The new version adopts a popular waterfall-style layout and pushes the middle grain content theme simultaneously for simultaneous display.


In order to make the CAN UI service more visual, we have also designed a virtual image spokesperson CAN for the CAN UI. If users encounter problems in the process, the small CAN will solve the problem by voice. Although smart TVs are simple, they are actually many users, like some middle-aged and old users. At the same time, the smart TV itself is also very rich, and users will inevitably have such problems. For this background, we have also developed a small CAN customer service with multiple functions. When the user encounters a problem, he/she can call out the small CAN with a shortcut key. For example, "Why do I watch movies like this?" Small CAN can convert voice messages into text and map it with our solution library via the Internet. If the user is unsatisfied, the small CAN will automatically switch to manual mode and be handled by a professional manual customer service. Through this model, customer service personnel can be greatly reduced, saving labor costs.

New Development of Artificial Intelligence on TV: Smart Advertising System

At present, we are still developing a smart advertising system. Smart TVs work well, but you will find a lot of advertisements during use. There is an advertisement on the start and there is an advertisement in the middle of the play. Is there a way to make it more natural? Now we are still working on research and development with Peking University. We will analyze the content played by users in real time based on video feature recognition and scene recognition technology, and place ads that match the content played by the current user. This technology, combined with user portrait technology, will deliver advertisements that are of interest to users in a more natural way without disturbing the user's video playback, which is better in terms of experience.

Enhanced Intelligence Based Data Decision

There is also a branch in the field of artificial intelligence called Enhanced Intelligence. Its principle is to generate trend data and decision-dependent data by analyzing and mining data. This data will be provided to the video's decision makers for decision making. There is a similar decision-making service platform on the Cloud Service Platform. The decision-making service platform forms a trend report through the analysis of CAN UI users' user data, terminal data, behavior data, purchase data, and playback data. People provide the basis for decision making, making decisions more reasonable.

In the end, Sun Jian also introduced the Smart Home product line. Smart homes are also an important part of the ecosystem. Look at the cooperation with Tianyi and explore smart homes in the age of cloud services. This set of homes is mainly based on smart network, providing a full set of services for energy saving, control, security, and environmental monitoring.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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