On the eve of the globally-famous European Cup final, Hisense, the sponsor of China's top TV sales, delivered his promise in Paris: the world’s first 4K ultra-short-focus laser cinema TV. "Hisense TV, China's No. 1" made a stunning appearance at the European Cup stadium and created a classic case of Chinese corporate sports marketing and brand internationalization.
Taking advantage of technological R&D to lead the rise of Chinese brands
2016 is the 13th year for Hisense to occupy the first place in China's market share. According to Zhong Yekang's data, the top three market share of the market in this year shows an upward trend, and Hisense is the beneficiary of the market. The share of 17.05% increased by 15.9% year-on-year, while the top five market shares ranked in the top eight showed different degrees of decline, with the highest drop of 3%.
Hisense is able to achieve this result because of its technological research and development advantages. In 2015, display technology upgrade became the key to global TV brand leading the industry development. Samsung's SUHD, LG's OLED, Hisense's ULED and laser cinema TV represented the highest level in the global TV market at that time. Hisense ULED super quality TV adopts its own newly developed ULED3.0 technology, Hi-View Pro quality processing chip and full HDR technology, refreshing the new level of picture quality of LCD TVs, winning the Consumer Electronics Association of the United States, the European Digital Association. And UHD alliance three top international 4K standard certification, and sales in 67 countries around the world.
The leading innovative advantages in technological development have made them the promoters of the industry and have made these three companies the top three brands in the global market. Hisense is the first Chinese brand to rank among the top three global TV brands.
In the first place of China’s strong share, Hisense strongly attacked overseas markets in 2015. In the same year, it succeeded in purchasing Sharp’s TV plant in Mexico and its television business. In Czech, it successfully put into production in Europe and launched a grand launch in Times Square in New York, USA. ULED TV and the launch of a new generation of laser cinema TVs at the CES in the United States, and strong offensive in the US and European markets have promoted a rapid increase in market share. According to IHS data, Hisson beat Sony in the third quarter of last year and won the third position in the world.
In the first quarter of this year, in the unfavorable environment in which the global economic downturn led to the downturn of the TV market, Hisense's shipment volume in the first quarter increased by 14% year-on-year. It is the fastest growing among the top five global TV brands. In the high-end market, Hisense With a market share of 10.4%, 4K TV ranks among the top three in the world and continues to lead Chinese brands in the world. It is in such an advantageous situation that Hisense has officially released the world’s first DLP ultra-short-focus 4K laser cinema TV and the industry’s first 88-inch laser cinema TV to strengthen its competitiveness in the high-end market.
In smart TV, Hisense applies VIDAA intelligent control system, has 15,000+ movies, 150,000+ episodes, 73000+ episodes, plus variety, anime, documentary, and other resources. Accumulated video lasts over 1 million+ hours. Demand for high-end Internet TV audiences. In the first half of this year, the number of Hisense smart TV users reached 19.4 million, almost equaling the 20 million mark, including 17.01 million domestic users and 2.93 million overseas users.
Leveraging the European Cup to enhance overseas offensive
On the eve of the 2016 European Cup finals, Hisense Group released the world’s first 4k wide-angle laser TV in Paris, attracting the attention of users all over the world and striving to realize that every ordinary family can have the concept of “the ultimate goal of technology is to build cost advantageâ€. A home theater. With the help of the global influence of the European Cup and combined with the technological R&D advantages possessed by Hisense, the company's global brand influence has been rapidly enhanced.
This 4k wide-angle laser TV embodies Hisense's technological R&D capabilities, using Hisense's unique 217 patented technologies, outstanding optical engine, high-resolution display, and high-precision manufacturing processes to achieve saturation and saturation of the display. It reaches or even exceeds the level of ordinary LCD TVs. The price is only more than 10,000 US dollars, is about one-tenth of the current 100-inch 4K resolution LCD TV, Japan's Sony launched a 4KLCOS (telephoto) laser projector priced at 50,000 US dollars, proved its strong Competitiveness.
The two most valuable overseas markets include Europe and the United States. Hisense has also performed impressively in the US market. According to sources, Hisense ranked top 10 in the US market in 2015 and was the only one among Chinese TV brands. Hisense confidently stated that the goal of the future is to enter the top three of the US market.
This time, with the help of the huge European brand exposure, Hisense’s sales in the European market have been increasing. The sales volume in the French market has soared by a factor of three. At the same time, it has driven the development of Middle East Africa and Southeast Asia markets. The hot sales in overseas markets in turn further enhanced the influence of Hisense brand in the Chinese market, boosting the domestic market all the way.
The global layout of Hisense has already begun to take shape. The successful marketing of the European Cup has enhanced its international influence. In the future, it will strengthen the position of the world's top three through the global brand operations and core technology upgrades, and propose that the future goal is to achieve after 3 years. Sales in foreign markets are greater than in the domestic market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
2016 is the 13th year for Hisense to occupy the first place in China's market share. According to Zhong Yekang's data, the top three market share of the market in this year shows an upward trend, and Hisense is the beneficiary of the market. The share of 17.05% increased by 15.9% year-on-year, while the top five market shares ranked in the top eight showed different degrees of decline, with the highest drop of 3%.
Hisense is able to achieve this result because of its technological research and development advantages. In 2015, display technology upgrade became the key to global TV brand leading the industry development. Samsung's SUHD, LG's OLED, Hisense's ULED and laser cinema TV represented the highest level in the global TV market at that time. Hisense ULED super quality TV adopts its own newly developed ULED3.0 technology, Hi-View Pro quality processing chip and full HDR technology, refreshing the new level of picture quality of LCD TVs, winning the Consumer Electronics Association of the United States, the European Digital Association. And UHD alliance three top international 4K standard certification, and sales in 67 countries around the world.
In the first place of China’s strong share, Hisense strongly attacked overseas markets in 2015. In the same year, it succeeded in purchasing Sharp’s TV plant in Mexico and its television business. In Czech, it successfully put into production in Europe and launched a grand launch in Times Square in New York, USA. ULED TV and the launch of a new generation of laser cinema TVs at the CES in the United States, and strong offensive in the US and European markets have promoted a rapid increase in market share. According to IHS data, Hisson beat Sony in the third quarter of last year and won the third position in the world.
In the first quarter of this year, in the unfavorable environment in which the global economic downturn led to the downturn of the TV market, Hisense's shipment volume in the first quarter increased by 14% year-on-year. It is the fastest growing among the top five global TV brands. In the high-end market, Hisense With a market share of 10.4%, 4K TV ranks among the top three in the world and continues to lead Chinese brands in the world. It is in such an advantageous situation that Hisense has officially released the world’s first DLP ultra-short-focus 4K laser cinema TV and the industry’s first 88-inch laser cinema TV to strengthen its competitiveness in the high-end market.
Leveraging the European Cup to enhance overseas offensive
On the eve of the 2016 European Cup finals, Hisense Group released the world’s first 4k wide-angle laser TV in Paris, attracting the attention of users all over the world and striving to realize that every ordinary family can have the concept of “the ultimate goal of technology is to build cost advantageâ€. A home theater. With the help of the global influence of the European Cup and combined with the technological R&D advantages possessed by Hisense, the company's global brand influence has been rapidly enhanced.
The two most valuable overseas markets include Europe and the United States. Hisense has also performed impressively in the US market. According to sources, Hisense ranked top 10 in the US market in 2015 and was the only one among Chinese TV brands. Hisense confidently stated that the goal of the future is to enter the top three of the US market.
This time, with the help of the huge European brand exposure, Hisense’s sales in the European market have been increasing. The sales volume in the French market has soared by a factor of three. At the same time, it has driven the development of Middle East Africa and Southeast Asia markets. The hot sales in overseas markets in turn further enhanced the influence of Hisense brand in the Chinese market, boosting the domestic market all the way.
The global layout of Hisense has already begun to take shape. The successful marketing of the European Cup has enhanced its international influence. In the future, it will strengthen the position of the world's top three through the global brand operations and core technology upgrades, and propose that the future goal is to achieve after 3 years. Sales in foreign markets are greater than in the domestic market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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