In recent years, the development of domestic mobile phone brands has grown by leaps and bounds. From millet leaps to millet, to Huawei, which is slowly making power, or to Jin Li, which specializes in business, OPPO vivo, which guards young people, has been eroded by the entire mobile phone market. Although Apple's Samsung is still strong, but there is no lack of such roles as IUNI and Coca-Cola.
For the fast-growing Chinese mobile phone brand, ARM also has a specific word to describe - China speed.
Perhaps ARM is a bit strange to you? It does not matter, as long as you know Android processor for mobile phones, including Qualcomm, Samsung, MediaTek, Huawei, basically need its architecture support to run.
Prior to the recent introduction of the next-generation ARM Cortex-A75 and A55 CPUs, ARM held an exhibition in Cambridge, England. When delegates at the exhibition talked about the need to constantly adapt to new requirements, ARM's Channel Director Ian Hutchinson said " China Speed".
He said that when Huawei was preparing to launch Mate9, it needed the support of a better Mali-G71 graphics processor. In this regard, ARM needed to speed up.
Finally, in the chip field that originally required a one-year R&D cycle, Huawei released a new mobile phone equipped with the chip technology in just 8 months, cutting down the originally required R&D time by one-third.
The speed of this iteration is very common in the Chinese market. One plus one technology in Shenzhen, in a few months, replaced the original one plus three with a slightly better one plus 3T, and was also preparing to release the new one plus five recently.
The same is true of OPPOvivo. On the basis of the original work, a minor or minor upgrade may be possible and it will become a new version.
When asked why the development of Chinese mobile phones can be so rapid, ARM said that domestic manufacturers did not do much testing and investigation, they are only actively dividing and planning. In other words, when a chip is designed, reference is made based on the expected power and heat control data, and when the chip can be mass-produced, it will be a matter of days before it is released on the phone.
There is definitely a certain risk here. Want to start, how many cell phones did Snapdragon 810 burn? Take a look at millet's roller coaster fate and Lenovo's multi-line acquisition.
According to Accenture's latest data, the number of domestic consumers of electronic products and their willingness to purchase new mobile phones every year are increasing. However, on the threshold of starting new products, domestic consumers are mostly rooted in utilitarianism, which is to buy the best things with the least money. Therefore, domestic mobile phone models are based on cost-effective upgrade of the parameter table. As a result, even if most mobile phone brands abroad have the strength, it is difficult to keep pace with the domestic development. Even the iPhone, which is recognized in the country, is facing a decline in sales in the case of a one-year upgrade.
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