Fuzhou Huifeng Electromechanical (Lighting) Co., Ltd. is located in the exhibition hall of Guzhen Light Fair
General Manager of Huifeng Electromechanical Li Honghui and Aladdin Business Consultant Qi Jianguo
Ma Yun, Chairman of the Board of Directors of Alibaba Group, called on a letter to employees that Alibaba is ready for the winter. The reason is that he believes that the global economy will enter a very difficult period, and that this winter is expected to be very long. Inevitably, the lighting industry is also shrouded in the shadow of winter. In this long winter, how did the lighting company spend the winter? To this end, Aladdin Lighting Network reporter interviewed Ms. Li Honghui, the general manager of Fuzhou Huifeng Electromechanical (Lighting) Co., Ltd., to see how their company is in the winter. of.
The first measure against winter is to maintain old customers
We have several major customers. These customers are relatively strong and have not been greatly affected by this financial crisis. Instead, the financial crisis has destroyed many of our major customers' competitors and increased our customers' market share. Therefore, we have maintained these few reliable old customers, and our orders have not only decreased, but also the trend of growth.
The second measure against winter: strengthen management and reduce costs
First, we reduce management costs by enhancing content management. Secondly, it also reduces procurement costs by expanding procurement channels and shopping around.
The third measure against winter is to develop new products
We are also actively developing new products, like LEDs. LED has been done for three years, mainly to do high power. LED is a new type of light source, and it also represents the future development direction, so we will definitely have some action in this regard. We have invested a lot of manpower, material and financial resources, focusing on strengthening research and development and improving LED technology. So our LED products responded well in the market. Although it has not yet formed a large market, it is believed that after further research to solve the cost problem and make the price drop, LED will have a very good market response.
The fourth measure against winter, active participation, online display
Exhibitors are also a good channel for us to showcase our products and find customers. We are participating in the Guangya Exhibition every year. Every year, we have several large customers who will be exhibiting at the exhibition. We can achieve good cooperation intentions at the exhibition. In addition, through the online channels such as Alibaba, Aladdin Lighting Online Exhibition Hall, we can also let buyers know more about our company and understand our products.
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