IdenTIve, an identification, security and RFID solution and service provider, announced that it will upgrade the Tagtrail NFC mobile service platform to make it easier for users to use NFC tags and complete tasks more targeted.
This cloud-based platform allows advertisers, retailers, and various organizations to use NFC and QR codes to provide users with vivid and personalized content and services.
Some of Tagtrail's new features include:
Expand the Dynamic AcTIon Bundle rule engine. It can determine the information received by the user's mobile phone when reading the Tagtrail tag. Dynamic AcTIon Bundle can support unlimited tag reading and writing after the upgrade, and can determine what is sent to the user through a variety of standards. For example, a tag used in a shopping mall can transmit a store ’s website link, daily specials, or merchandise coupons, depending on the user group reading the tag, the time, the type of mobile phone used, whether it is a Tagtrail user, etc.
More convenient booking with NFC tags. Users can select standard labels on the extended menu, or upload original images and book custom labels online in a few simple steps.
Improve the user interface. Make design, release, evaluation and improvement more reasonable.
IdenTIve ’s Tagtrail platform is still applying for a patent. It is a complete solution that includes cloud content delivery and analysis services, NFC or QR code tags, and mobile user applications — allowing users to review the personalized content they read so they can Can share with each other. Old and new users can ask questions and get help in Tagtrail's online community forum. Identive will continue to develop NFC and improve Tagtrail.
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