The Olympic spirit is more advanced, faster, and stronger. The same spirit applies in the field of consumer electronics. One of the manifestations is that people’s demands for electronic devices’ screens are increasing and the resolution is getting higher and higher. Recently, Japanese manufacturer Sharp launched AQUOS 8K TV in the Mainland. This TV has a resolution of 7680 x 4320. Of course, the price is also high-end, and it is 68888 yuan. It is very festively priced. Coincidentally, at the recent IFA conference, Philips also introduced a 31.5-inch 8K display. 
For a time, 8K seems to have become the new standard from display to television. However, before everyone happily greets 8K resolution, it may be necessary to think about when 8K will be truly popular. To examine the prospects of 8K, you can refer to its brother, 4K's development path. Since its inception 7 years ago, 4K has left an impression on more than half of consumers, but the popularity of 4K monitors and television is still on the way. This also means that the popularity of 8K will only be longer.
8K screen menacing
On August 31, Japanese company Sharp held a press conference in the country to expose its latest television product, AQUOS 8K. From the name, it can be seen that this is an 8K TV. This 70-inch LCD TV with HDR specifications costs 68,888 yuan. However, this is not Sharp's first launch of 8K TV. As early as 2 years ago, the company launched the LV-85001 8K TV in Japan. The price of this 85-inch TV is also as high as 16 million yen. 840 thousand yuan. In contrast, Sharp's new 8K TV can be said to be completely consumer-grade.
If you think that 70-inch tens of thousands of TV may be too high, then relatively low-priced desktop monitors, in fact, have already reached the 8K era. At the recent IFA, Philips demonstrated the latest 8K monitor 328P8K. The monitor is equipped with a 31.5-inch IPS panel, priced at 3899 US dollars, or about 26,000 yuan. In fact, Philips is not the first manufacturer to launch 8K monitors. Previously, Dell introduced the UltraSharp UP3218K monitor.
From the perspective of these large consumer companies, 8K seems to have become a trend, then what is so attractive about 8K? The most fundamental, 8K screen resolution of 7,680 x 4,320, the resolution is currently The most common 1080P is 16 times. The doubling of the resolution brings about a very high level of detail on the screen. At the same distance, the higher resolution screen brings with it an increase in the angle of field of view, that is, it can see more images. The improvement of picture quality is the main reason why people choose higher resolution.
4K's hard road to popularity
Increased resolution and larger screens may be a consumer trend, but it does not mean that consumers will immediately accept higher resolution products. When 8K devices initiated by Sharp, Dell, and Philips can be truly popular, they can actually learn a lot from the 4K technology path.
Since 2011, TV makers at home and abroad have paid much attention to the 4K TV field early and started production layout early. Toshiba released the first 4K TV REGZA 55X3 in 2011, after which domestic and foreign manufacturers quickly followed up and started the 4K TV war. However, although manufacturers have begun to lay out, consumers' awareness of 4K TV is not obvious within the next two years. It was not until 2015 that things began to turn a corner. According to the report of NPD DisplaySearch, US consumers’ awareness of 4K exceeds 50% for the first time; at the same time, one-third of Americans have the desire to purchase 4K TV.
What really makes 4K popular is web streaming. Similar to 3D TVs a few years ago, 4K TVs face the same hardware-free content. As the main source of television content, traditional TV stations have not yet massively upgraded the 4K production process and supporting equipment. Streaming media sites such as YouTube and Netflix have successively launched 4K video services. According to the report, 73% of consumers in the United States have television access to the Internet, and 4K content from streaming websites has to some extent resolved the lack of content in 4K television.
According to the report of the American Consumer Technology Association, 16% of U.S. households currently own 4K ultra high-definition televisions, an increase of 9 percentage points compared with the same period of last year. By 2018, the popularity of 4K ultra-high definition televisions in American homes is expected to reach 27%, accounting for nearly 30% of the market share. According to agency forecasts, by 2020, 4K TV will account for 60% of global TV shipments. In other words, after 10 years of 4K, 4K TV exceeded more than half of TV shipments.
How far is 8K from popularity?
At the Rio Olympic Games last year, Japan’s NHK TV station first attempted a live broadcast for 130 hours in the 8K format. This 'Ultra High Definition' test channel is actually a broadcast signal that mixes 4K and 8K content. At present, the 8K signal has begun to test the broadcast of the contents of the popular singer Takemura Kazuko concert, the 2012 London Olympics open mode and the Japanese famous conductor Seiji Ozawa's Beethoven concert. However, the symbolic significance of this move is greater than actual, because currently 8K resolution TV is basically not used by ordinary consumers.
The 8K attempt of the MHK TV station at the Rio Olympic Games was actually a preliminary experiment for the 8K live broadcast of the 2020 Tokyo Olympic Games. The question now is how much the penetration rate of 8K TV can reach after 3 years. If the base of the audience is not enough, the 8K Olympics broadcast may be another attempt.
Given that 4K resolution is only 7 years old, it will only surpass 10% of the TV market in the United States. 8K's popularity may be longer than 4K. With the continuous development of Internet streaming media, support for high-definition formats from video sites such as Netflix and YouTube is the real driving force behind the proliferation of high-resolution devices and content.
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