Lenovo's situation is a bit tricky: the advantage is gradually being forgotten by peers

Lenovo’s gimmick, where should it be knocked?

Text_This reporter Li Yating

Just after the completion of the "starting work," Yang Yuanqing slammed his head. In the middle of last year, he just criticized the mobile business. "You are too slow, you can't wake up with a hammer."

Since the media, the late universe has counted Lenovo for two consecutive days in its public number "business people", from personnel vibration to commercial layout, from corporate strategy to royal skills, all of which are full of "winning" and "reserving". Palace fight plot. To be honest, these two articles, especially the first one, have many flaws, such as financial reports, but most of their opinions and attitudes have been recognized by the outside world. In my opinion, this is a good thing for Lenovo. There are always some places where you can't see clearly.

Many years ago, the evaluation of Lenovo began to disagree. At that time, this judgment was not related to personnel changes, and more because Lenovo was strategically cautious and even too conservative. Lenovo has always been a big deal. When the PC began to decline, it bought IBM's notebook business. When buying Motorola's mobile business, although the mobile phone company didn't want to fight for it now, Lenovo still didn't make a good overseas business. Card.

Looking at the domestic market, Yang Yuanqing said that Lenovo will be overturned in China this year.

In 2013, Lenovo's mobile phone market was the second largest smartphone manufacturer after Samsung in the domestic market. In 2014, Lenovo ranked third after Xiaomi and Samsung. By the end of 2015, Lenovo had fallen out of the top five. . There are too many mobile phone manufacturers who want to turn around this year. Lenovo is not without hope, but it is too difficult.

Almost all big companies mention internal entrepreneurship, and today we can talk about how Lenovo does it. Lenovo has also done a "flashing eye" project, Eggplant Express is one of them, this is the current ZUK CEO's routine research and development in 2011, is also Lenovo's first Internet products with more than 100 million users, once considered the best File transfer tool.

In addition, it is difficult to see Lenovo's outstanding entrepreneurial projects inside, which is another reason why it is questioned by the outside world. Many of Lenovo's business started very early, even in the industry, but in the end it did not have its own position, smartphones are like this, smart TV is also, the latter is particularly obvious.

In May 2012, Lenovo announced its entry into the smart TV business. It should be known that the first two LeTV and Xiaomi of smart TVs were released in 2013. In 2014, the Lenovo TV business unit launched the 4K TV S9, which is known as the "Terminator". Both the group's top management and the TV business department are very optimistic, comparing the TV business to the "pot" business, and striving to make it two years later. It became a "bowl" business. Just one year later, LeTV and Xiaomi successfully captured the first two seats of Internet TV. The outsiders who are eyeing the audience are constantly emerging, and Lenovo is getting weaker and weaker.

In 2015, the group decided to merge the smart TV business unit into the personal and SME business unit. Ren Zhongwei, the former general manager of the smart TV business unit, immediately left the company. This adjustment actually announced the staged failure of the Lenovo TV business. Lenovo's first-mover advantage is not reflected. At that time, the mobile phone is still the core business, and the PC is the main business. Although the future of smart TV is bright, Lenovo just positioned it as a seed business, and how much resources can be tilted. The group has the final say.

Until mid-2015, 17TV was independent as a sub-brand of smart TV. Lenovo veteran Xiong Wen was his former CEO. "Under a big tree, there is no other big tree," he once said. This fallacy is three years, and the world outside has changed.

Xiong Wen left Lenovo in the middle of last year. He also reflected on the reasons for the failure of Lenovo TV. Positioning is one of the reasons. "Smart TV is a big-screen PC." In 2012, Yang Yuanqing once said that the TV business had just started.

Also independent is the Internet mobile phone brand ZUK, at least for now, the brand is still free, although the shipment is difficult to compete with Huawei, Xiaomi, Meizu, and even for a long time, it is difficult to become a reliable The winning brand, but the routine and the team can be an independent company, to do ZUK with the idea of ​​real mobile phone, instead of just like Lenovo's internal Internet mobile phone brand, Lemon, just to survive at a low price.

Now Lenovo's situation is a bit tricky, and its advantages are slim. The change it can make is more because the situation is forced, and it is no longer its own initiative. After the friendship business has completed the transformation and started to work hard at the tip of a needle, Lenovo is still thinking about how to do the product well, how can the internal product line not fight, and after these problems are solved, maybe this wave of mobile phone industry The dividend is completely over.

Compared with Huawei, Lenovo lacks courage; compared with Xiaomi, Lenovo lacks some Internet thinking; even compared with LeTV, Lenovo seems too traditional, and the limbs are like being bound, and can't be played. It turns out that related unrelated companies have become Lenovo's competitors. Gradually, no one even puts Lenovo in the eye. This is true. Now, when interviewing the mobile phone industry, few people will put Lenovo on the lips. This forgotten status is not as good as being swayed by peers every day, and the momentum is gone.

Can't deny that Lenovo is a very hard working company.

At the end of last year, I interviewed Xu Dong. He succeeded Liu Jun as the person in charge of Lenovo's mobile business on June 1 last year. Xu Dong's personality is more like "deaf children", often answering a question with a few words. This kind of "laughing" is really pollution-free, and I am no longer willing to continue to force him.


He said that others call themselves "bold and bold". The general idea is that they are decisive and determined. I think what he said should be true. To do this position, it should not be as meek and humble as I seem. However, the outside world does not see the change of Lenovo. Either the top level of Xudong is not strong enough, or the internal resistance is too great. If after Xiaomi, Huawei is the vanguard of the transformation of the mobile phone industry, then to Lenovo here, there is no trial and error, it depends on whether there is courage, do not leave the road to go forward.

In order to solve the current difficulties, it is impossible to rely on the mobile business alone, and the PC is hopeless. Yang Yuanqing may need to give some energy to focus on the development of technology trends in the next few years, instead of following other companies, through the acquisition method. In pursuit of good-looking figures, you must know that any great company is not acquired by acquisition, and its own technology and strategy are the key.

Lenovo is a pity today, but this is not a problem for a company. The giants of the PC era, Dell and Hewlett-Packard, are not as moist as Lenovo, but we can’t watch it continue. In any case, it was the best in the country. One of the technology companies.