Leveraging electronic payment mobile games will nuggets in the Internet era
Beijing, January 13, 2010-With the advent of the 3G era and the continued rapid growth of user scale, mobile games known as the "gold mine" of the mobile Internet have become relevant research institutes, operators and other industries The focus of the chain and the media. On January 12, the 4th China Mobile Games Summit Forum hosted by Dangle.com, the first portal of mobile games, was held at the Avic Hotel in Beijing. Hundreds of enterprises and experts gathered together to discuss the development prospects of the mobile game industry, Topics such as operating models and value chain cooperation. As an independent third-party payment platform with nearly 90% market share in the mobile game payment field, Yu Chen, vice president of Yibao, was invited to attend and discussed related topics such as mobile game payment with industry executives and experts.
"Mobile games are currently one of the most successful applications of the mobile Internet. The maturity of 3G technology provides a basic guarantee for the continued rapid development of the domestic mobile game industry in the next few years." Yu Chen said at this summit forum, "Currently in China The mobile phone coverage rate is far greater than the Internet, and mobile phone users have better payment habits than Internet users. Therefore, as a third-party payment company, it is necessary to provide a variety of payment solutions to meet the payment needs of mobile game users. "
Data show that in 2009, mobile game users and market size reached 52 million and 1.8 billion yuan, respectively, an increase of 57.6% and 74.8% over 2008. At the same time, mobile online games are gradually becoming the mainstream of the profit model, referring to the charging model of PC online games that "relies on props and services." And third-party payment companies have provided mobile game users with a variety of online payment solutions, including bank cards, Shenzhouxing recharge cards, and game point cards. Among them, Yibao occupies nearly 90% of the market share, and has in-depth cooperation with well-known enterprises such as Dangle.com and Kongkong.com.
As more PC online games move to the mobile Internet, with the help of third-party payment, mobile games will become a veritable "gold mine" in the mobile Internet era.
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