Since the launch of the iPhone in 2007, Apple has been called "the industry's subversive." Of course, this is indeed the case. The iPhone has created a new trend for large-screen smart phones; the iPad has made tablet computers "resurrection"; Apple Watch, though not the first to release wearable devices, has successfully linked fashion and technology to make wearable devices truly acceptable; There is a downward trend in Macbook series of reverse PC sales, which has become the only bright spot in the notebook market. However, I always feel that there are shortcomings. If I insist on picking faults with Apple, it is always a smart TV that has been constantly exposed to news.
Every time Apple's new conference, the public are looking forward to the hope that Apple can redefine smart TV. However, according to a Wall Street Journal report, Apple had already shelved its high-definition television plan one year ago, and Apple has been preparing this product for almost 10 years. Think about it again, Apple already has the natural conditions for the formation of closed television loops, regardless of the port, content, APP, smart home systems, etc., are already ready to go. Suddenly giving up means that ten years of swords are empty.
Predict future? Apple or disdain smart TV
For Apple, although there is a tradition of constantly changing everything, it can be seen that whether it is a smart phone, a tablet or a smart watch, the starting point is at the mobile level, focusing on the future, leading the new trend, not In order to save those "incorrigible", immovable and slow-moving products, even the Macbook, which has grown in sales volume, is just a step-by-step update. There has been no revolutionary change.
Therefore, although Apple's smart TV program has been prepared for 10 years and has also allowed the industry to look forward to 10 years, according to Apple's ability to predict the pace of the future, it is clear that the potential of smart TV has been clearly estimated. The fact is also true. With the rise of mobile intelligent terminal devices, the operating rate of smart TVs has decreased. Although it is the largest "one screen" in the life of the general public, the importance of it has been declining again and again. This trend is even more pronounced after young people become the main consumers.
In addition, it should be noted that Apple has opened up multiple fronts to different mobile smart terminals. If you rush to introduce smart TV products, although there is a certain probability to get a lot of money, but it may be because of too much distraction, lack of concentration, resulting in smart TV products become a supporting role, and finally become a short-board Apple TV dragging its own performance The current status of the box is enough. For Apple, it is naturally impossible to fall into an unknown situation under the current excellent situation.
The display becomes elbow apple hard to get
Correspondingly, the mobile smart terminal is more dependent on the adopted system. The most important criterion for distinguishing whether the smart TV is excellent or not is the display screen. Do not look at Apple in the so-called supply chain to shake the wind, so that all suppliers turn around it, but in the large-size display there is no advantage. In addition, Apple's iMac, one of its largest screen hardware products, continued to burst into "grey spot" problems, making fruit powder prohibitive.
While smart TV displays are often more than 50 inches, and are basically monopolized by Samsung, LG, Sony and other manufacturers, Apple itself does not have much technical accumulation. Although Apple and Samsung still have a huge amount of cooperation on the processor, but also have a business relationship with LG and other, but basically just involve the momentum of the field of mobile smart terminals Apple is irresistible, they can not make full criticism of Apple in these areas.
However, in the field of smart TVs, Samsung, LG, etc. are among the top manufacturers in the world. They already have their own monopoly advantages. Of course, they do not want Apple to come in and change everything. If that is the case, Samsung, LG, etc. are really working for Apple and the main weapon in their hands is the large-size display. With a huge production line with many years of accumulated technology, they do not speak, and Apple cannot be smart. The TV market has something to do, I am afraid this is one of the aspects that Apple has to consider.
Do not have a hard-to-get apple smart TV
Whenever the news of Apple's smart TV broke out on the Internet, I just smiled. After all, the development and introduction of a new product is far more complicated, difficult and changeable than YY. Perhaps in the past few years, Apple also introduced the appearance of smart TV, but as the times continue to evolve, Apple has long since broken the mind.
Uncertainly, the gradual decline in the sales of iPads for large-size mobile devices has already given Apple a wake-up call. With iPhone sales increasing, Apple Watch has become a new force. Smart TVs are increasingly dispensable. Therefore, Apple's smart TV must have been "abortion". So, let us drool on the online renderings. No, Apple TV.
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