Lighting companies must “collect autumn harvest”

In the first half of 2011, the overall macroeconomic situation was uncertain. The bleakness of the recent market conditions has also caused many industry professionals to express their concern that “Autumn is coming and winter is far behind”. Recently, gray news such as the "Flood of the collapse of Wenzhou enterprises" and "the collapse of the collapse of enterprises in Dongguan" continue to be reported; in another case, according to the report of the "China Ceramics" magazine, at present, nearly 50% of production lines in the Jiajiang ceramics production area have been discontinued. There are also nearly half of the production lines in the Gao'an production area shut down, and in Zibo, about 100 production lines were forced to stop production in the first half of the year. Although the lighting and lighting industry has not yet appeared in news events involving large-scale production stoppages by enterprises, from the information provided by the station staff across the country, this year, most of the lighting stores across the country are extremely low-key, and they are full of depressing atmosphere. According to market feedback, the shipment of lighting products this year has fallen by more than 30% year-on-year. It can be seen that the entire lighting and lighting industry has already entered the "autumn."

At the beginning of July, when the author interviewed Nanhai in Foshan, Mr. Li Zhenghui, a senior economist and general manager of Outlet Optoelectronics, once predicted that “it is not the most difficult time. The most difficult period should be in the fourth quarter of this year and early next year. In the past few days, when the author interviewed the town, the feudal construction of Qin Yue Logistics Co., Ltd. also made the same prediction that the lighting and lighting industry is not far from the "winter".

“When you were born in the four-hour period, you were killed in the fourth.” Different seasons should have different ways of health. The Huangdi Neijing pointed out: "Spring is born, summer is long, autumn is harvested, and winter is hidden. It is also common for people." In other words, yang develops in spring, yang grows in summer, yang converges in autumn, and winter yang Gas trapping, which is the general rule of the yang changes in the natural world during the four seasons, is also accompanied by changes in the body's yang. Autumn is a season of yang converging. The yin and yang balance of human body needs to restore the energy consumed in spring and summer by storing energy, and prepare for the coming severe winter. This is a self-repair process that the human body must undergo. If the autumn can not properly supplement energy and maintain the body, the spring and summer of the coming year will be due to lack of resources, lack of merit and can not play its due energy, affect people's health status and work efficiency. In fact, the company's operating principles and people's health have the same purpose. As the market becomes colder and colder, if companies fail to scientifically regulate and operate, they will be like the disease-ridden human body and it will be difficult to survive the "winter" of the market.

Accumulate valleys to fight hunger and open ditches to divert water. In terms of feudalism, as the country’s monetary tightening has become more and more significant, the effect of the purchase restriction on the property market has become more and more obvious, and the home building materials industry closely related to real estate bears the brunt. From the end of this year to the beginning of next year, there will be a number of lighting manufacturing companies and businesses. Due to lack of orders or cash flow, the freight department was forced to close the doors. Therefore, the company must take precautions against the settlement of payment in order to avoid emptying the basket; at the same time, companies should minimize investment in fixed assets. It is appropriate to delay the expansion of new projects. In fact, if companies want to survive this long cold winter, it is still not enough to “tighten and defend”. Enterprises need to seize the time to “attack” attacks, such as increasing sales efforts and realizing inventory as much as possible; at the same time, companies can also Expand new sales channels to get more orders, such as opening an online shop.

There is nothing to prepare for. "Winter" can not be avoided, lighting lighting companies can only take precautions, and actively respond to the safe winter.