Microsoft's $44 Million Blood Money Pushes WP Smartphone

In order to promote Windows Phone smart phones at the end of this year, Microsoft has spared no expense. The intelligence shows that the funds invested in marketing and advertising are as much as US$44 million.

According to informed sources in the industry, the allies of Microsoft and Nokia are now determined to make a last-ditch move. In order to fully compete with Android and iOS and even exceed both of them, Microsoft has provided marketing and promotion expenses to Nokia. In addition, Samsung has also participated in the two companies. Microsoft has a total of approximately US$44 million in promotional sponsorship fees.

If nothing else happens, this Christmas holiday this year, in the United States, the United Kingdom and other important markets, mobile phone users can see Nokia WP overwhelming publicity in almost all mainstream media, the main street. Samsung will also introduce its own Omnia W. It is estimated that the publicity expenditure will be more than 10 million US dollars.

According to sources, WP’s promotion will focus on social networking, applications, and gaming and entertainment.

In this regard, industry insiders believe that if the Microsoft WP is really good, spending so much effort to promote will surely impress consumers to re-select; but if the quality is a problem, I am afraid that the money to spend, after all, Android and iOS have lead , And there have been new versions recently.