When the pace of development of the television industry is almost as fast as the mobile phone, you can understand how far the competition in this industry has come. The joining of Internet TV brands has, to a certain extent, promoted the rapid development of the industry. At the same time, it has also increased the price/performance ratio of smart TVs. It is undeniable that playing cost-effective is a very good way for the brand that enters the industry. Look at the coarse grains of the mobile phone industry. LeTV took the lead in playing the "hardware free" slogan, attracting waves of attention, and finally spurred the counterattack of the "free content" model of traditional TV broadcasting.
"Hardware for free" and "content for free" may sound strange. Actually, this is just like "sending money to mobile phones" and "buying mobile phones to send calls". It is a truth, two different promotion strategies. Which one? Better, give it time to verify it. As an ordinary consumer, I feel the best is the most affordable.
Hardware Free: The "Call Charges to Send Mobile Phone" Mode in the TV Industry
Speaking of the hardware free mode, the first thing you can think of is definitely LeTV. Right, it is LeTV. As a typical Internet brand, LeTV looks more like selling services. Mobile phones, TVs, and other hardware are all auxiliary tools. The nice thing to say is that "hardware is free," and it doesn't sound good to be "bundled sales." As for what mentality you end up with, it depends on whether member services can satisfy you.
LeTV’s “Hardware Free†model perfectly replicates the example of “Pay Charges to Send Mobile Phonesâ€. Take LeTV Super Movie Members (490 Yuan/Year) as an example, and buy a TV at the same time that they buy one year of Super Video Members. You can enjoy a hardware discount of 300 yuan, until the cumulative N years, the hardware discount price completely offset the price of the TV itself, so as to achieve "hardware free."
LeTV Super TV X55 pro original price 5499 yuan, according to music as "hardware free" model to do 0 yuan purchase, you need to buy 14 years as a super sports club or 19 years as a super video member. The price paid by the user at one time is more than 8,000 yuan, far more than the price of the TV itself. Although there are more than ten years of membership fees, it is still a problem that this TV can not be used for so long. And once the user is not satisfied with LeTV's membership services, it seems that there is no escape route. I will not buy in this mode of zero-purchase, but may purchase a few years of membership to get a certain discount.
Coincidentally, just recently, the “Beat a Member Sending TV†event, which was launched by the same TV TV camp as Storm TV, has not clearly demonstrated the “hardware free†model. However, it is clear that this LeTV approach is exactly the same.
The same hardware is free, the same buy members send TV, it seems that music as a more like-minded partners!
Summary: It should be admitted that the "hardware free" model is indeed tempting. If you happen to be a user of value for content services, you can surely lose money by buying a member to get a certain hardware discount or even a free hardware! But if you just bought it for TV, you might really want to think about it. Because the final payment is definitely higher than if you simply bought TV. Once you feel unhappy with such membership services, the imbalance in your heart is inevitable.
For companies themselves, LeTV and Storm are all Internet TVs. They focus more on resource services. Hardware is just a carrier of content. Profitability through hardware will certainly not match traditional TV manufacturers. Therefore, it is only through an alternative approach to promote service acquisition. Bigger, longer-term benefits. This is also where Internet companies such as LeTV and Stormstorm are vigorously expanding their resources to attract more users.
Content is free: copy of "buy mobile phone bill"
Since LeTV introduced the "hardware free" model, it has been refuted by various friends. As said before, the temptation of "hardware free" mode is really not small. If you look at the various successes of "414" and "619" of LeTV, you will inevitably make your friends jealous. However, not all of them are so careful friends will find that the friendly traders who attacked LeEco's "hardware free" model are just like Skyworth, Hisense and other traditional television manufacturers. In fact, it is not difficult to understand. The profits of traditional TV manufacturers are mainly concentrated on the hardware. This is very different from that of Internet companies. Therefore, traditional TV manufacturers want to play "hardware free" almost to their own death.
In the face of LeTV’s “hardware free†model, Skyworth countered with practical actions. The “content free†model plainly means “buy TV content.†By purchasing any of the four series of S9-I, S9300, G9200, and G8210, you can get a penguin theater member worth 398 yuan for two years. To be honest, two-year membership is really not too tempting, and for thousands of TVs at any time, the price of 400 yuan is only available for Jingdong's last coupon.
Hisense, which is also a traditional TV maker, recently released its high-end Internet TV brand VIDAA and has made a similar commitment: Users will enjoy the first year of iQIYI VIP content free of charge and have a continuous two-and-a-half renewal privilege, and a value of 1098 yuan. Good education year card membership service. In addition to verbally countering LeTV's "hardware free" model, it also stands indirectly with Skyworth in the same camp.
Which of the "hardware free" and "free content" do you prefer?
Summary: "Content is free" is basically clear, copy of "buy mobile phone bills." The nature of traditional TV makers is doomed to not take the "hardware free" model, the source of income can only rely on their own hardware products and technological advantages, but in terms of content can not compete with Internet vendors. Some home appliance manufacturers such as Skyworth and Hisense are also aware of this point. They have begun to expand their resources through cooperation or investment. Together with their existing hardware and technology advantages, they can more stabilize their position.
Summary: In fact, the "hardware free" and "content free" modes are not good or bad, but are suitable and unsuitable. The internet manufacturers' survival foundation is their own content resources, and the "hardware mode" is suitable for them to play; traditional TV manufacturers are Taking the hardware foundation and technical advantages as the basis for survival, it is more suitable to offer consumers discounts through the “content free†model. However, one thing is certain is that the one that can go further in the future will inevitably be a manufacturer with two-way development of hardware and content. Both of these are essential for smart TVs.
Standing in the perspective of ordinary consumers, they do not care about which type of free mode can go even further and do not even need to understand what "hardware free" and "content free" are. As long as it is clear, how to buy TV is more cost-effective. This is the most important thing. Then the question is, free Internet TV with resource advantages, "hardware free", and traditional TV "content free" with hardware and technology advantages. Which one would you choose?
"Hardware for free" and "content for free" may sound strange. Actually, this is just like "sending money to mobile phones" and "buying mobile phones to send calls". It is a truth, two different promotion strategies. Which one? Better, give it time to verify it. As an ordinary consumer, I feel the best is the most affordable.
Hardware Free: The "Call Charges to Send Mobile Phone" Mode in the TV Industry
Speaking of the hardware free mode, the first thing you can think of is definitely LeTV. Right, it is LeTV. As a typical Internet brand, LeTV looks more like selling services. Mobile phones, TVs, and other hardware are all auxiliary tools. The nice thing to say is that "hardware is free," and it doesn't sound good to be "bundled sales." As for what mentality you end up with, it depends on whether member services can satisfy you.
LeTV "hardware free" mode description
LeTV’s “Hardware Free†model perfectly replicates the example of “Pay Charges to Send Mobile Phonesâ€. Take LeTV Super Movie Members (490 Yuan/Year) as an example, and buy a TV at the same time that they buy one year of Super Video Members. You can enjoy a hardware discount of 300 yuan, until the cumulative N years, the hardware discount price completely offset the price of the TV itself, so as to achieve "hardware free."
LeTV Super TV X55 pro 0 yuan purchase conditions
LeTV Super TV X55 pro original price 5499 yuan, according to music as "hardware free" model to do 0 yuan purchase, you need to buy 14 years as a super sports club or 19 years as a super video member. The price paid by the user at one time is more than 8,000 yuan, far more than the price of the TV itself. Although there are more than ten years of membership fees, it is still a problem that this TV can not be used for so long. And once the user is not satisfied with LeTV's membership services, it seems that there is no escape route. I will not buy in this mode of zero-purchase, but may purchase a few years of membership to get a certain discount.
Storm TV joins "Hardware Free" camp
Coincidentally, just recently, the “Beat a Member Sending TV†event, which was launched by the same TV TV camp as Storm TV, has not clearly demonstrated the “hardware free†model. However, it is clear that this LeTV approach is exactly the same.
Storm TV Purchase Activity
The same hardware is free, the same buy members send TV, it seems that music as a more like-minded partners!
Summary: It should be admitted that the "hardware free" model is indeed tempting. If you happen to be a user of value for content services, you can surely lose money by buying a member to get a certain hardware discount or even a free hardware! But if you just bought it for TV, you might really want to think about it. Because the final payment is definitely higher than if you simply bought TV. Once you feel unhappy with such membership services, the imbalance in your heart is inevitable.
For companies themselves, LeTV and Storm are all Internet TVs. They focus more on resource services. Hardware is just a carrier of content. Profitability through hardware will certainly not match traditional TV manufacturers. Therefore, it is only through an alternative approach to promote service acquisition. Bigger, longer-term benefits. This is also where Internet companies such as LeTV and Stormstorm are vigorously expanding their resources to attract more users.
Content is free: copy of "buy mobile phone bill"
Since LeTV introduced the "hardware free" model, it has been refuted by various friends. As said before, the temptation of "hardware free" mode is really not small. If you look at the various successes of "414" and "619" of LeTV, you will inevitably make your friends jealous. However, not all of them are so careful friends will find that the friendly traders who attacked LeEco's "hardware free" model are just like Skyworth, Hisense and other traditional television manufacturers. In fact, it is not difficult to understand. The profits of traditional TV manufacturers are mainly concentrated on the hardware. This is very different from that of Internet companies. Therefore, traditional TV manufacturers want to play "hardware free" almost to their own death.
Skyworth "content free"
In the face of LeTV’s “hardware free†model, Skyworth countered with practical actions. The “content free†model plainly means “buy TV content.†By purchasing any of the four series of S9-I, S9300, G9200, and G8210, you can get a penguin theater member worth 398 yuan for two years. To be honest, two-year membership is really not too tempting, and for thousands of TVs at any time, the price of 400 yuan is only available for Jingdong's last coupon.
Hisense, which is also a traditional TV maker, recently released its high-end Internet TV brand VIDAA and has made a similar commitment: Users will enjoy the first year of iQIYI VIP content free of charge and have a continuous two-and-a-half renewal privilege, and a value of 1098 yuan. Good education year card membership service. In addition to verbally countering LeTV's "hardware free" model, it also stands indirectly with Skyworth in the same camp.
Which of the "hardware free" and "free content" do you prefer?
Summary: "Content is free" is basically clear, copy of "buy mobile phone bills." The nature of traditional TV makers is doomed to not take the "hardware free" model, the source of income can only rely on their own hardware products and technological advantages, but in terms of content can not compete with Internet vendors. Some home appliance manufacturers such as Skyworth and Hisense are also aware of this point. They have begun to expand their resources through cooperation or investment. Together with their existing hardware and technology advantages, they can more stabilize their position.
Summary: In fact, the "hardware free" and "content free" modes are not good or bad, but are suitable and unsuitable. The internet manufacturers' survival foundation is their own content resources, and the "hardware mode" is suitable for them to play; traditional TV manufacturers are Taking the hardware foundation and technical advantages as the basis for survival, it is more suitable to offer consumers discounts through the “content free†model. However, one thing is certain is that the one that can go further in the future will inevitably be a manufacturer with two-way development of hardware and content. Both of these are essential for smart TVs.
Standing in the perspective of ordinary consumers, they do not care about which type of free mode can go even further and do not even need to understand what "hardware free" and "content free" are. As long as it is clear, how to buy TV is more cost-effective. This is the most important thing. Then the question is, free Internet TV with resource advantages, "hardware free", and traditional TV "content free" with hardware and technology advantages. Which one would you choose?
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