This time, the search giant made great strides in AI through Google Assistant, and through Google Lens in image search and detection, Instant Apps redefines web search, and Google even finds a job in the search business that he is good at. The function.
In other words, Google's ecology will greatly surpass Apple's software and hardware integration empire, after all, Apple has fallen behind in Siri, VR, smart home and car.
Google's approach is clear. They are trying to grab the platform on which other companies depend to survive by deeply attracting data information. Apple's control is stronger than it is, so its pace will be slower.
Of course, Apple will hold WWDC on the 5th of next month, and they may use the developer conference to color. Let's take a look at why Apple will feel shocked? Why should they fight back on the WWDC?
Google has beaten Apple in the following areas:
Virtual Assistant: Google's voice search tool has long surpassed Siri, which is more accurate and more responsive. In the next generation of Assistant, the virtual assistant can also help you identify the item through Google Lens, and it is not a problem to use the Assistant to order the takeaway. The most horrible thing is that Google has opened up these features to iPhone users.
Smart Home: Apple's smart home products are not yet ready for the framework, but Google's series of improvements at the I/O conference has made Google Home a perfect surpass for industry leader Echo. In addition to being able to distinguish users, it also enables hands-free phone functions. I don't know if the Apple Siri speaker in this WWDC transmission will be unveiled.
Image: Google Photos has a lot of cool upgrades this time, but the most important thing is the addition of the Google Lens feature, which makes the camera smarter and deeply integrated with Photos and Assistant.
VR and AR: Although the legendary Apple will add AR features to the new iPhone, Google has already taken the lead in updating its own VR devices and launching two AR phones.
Chrome: Show your own generosity with Google on the browser. It can be used not only on Android but also on the iPhone. Google even announced that Chrome has boarded the VR platform.
Smart Cars: Google doesn't emphasize Android Auto for many years. They have to go directly into the heart of the car, control everything through Assistant, and Google has found two partners, Volvo and Audi.
Search and database: This time, Google has also strengthened its own search tools and huge database, and the search for job search through Google search is afraid that LinkedIn is afraid.
In the face of such an arrogant Google, Apple can certainly fight back:
For example, Apple's information application is not as powerful as Facebook, but it has advantages over Google, which has always been confused, and they have a large enough user base. In addition, Apple's software updates are iterative, and there is no fragmentation problem with Android.
In search, Apple may never catch up with Google, but on VR, AR and smart home, they are still likely to catch up.
However, there is not much time left for Apple. If you continue to hesitate, I am afraid I will miss the opportunity.
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