LeTV's news of dragging the entire LeTV industry chain has been raging, but soon, things will turn around. On January 13, officially announced that it had won a huge amount of financing of 16.8 billion yuan, of which 15 billion came from Jia Yueting's Shanxi fellow, Sun China's Sun Hongbin.
As early as the end of last year, LeTV has already obtained more than 10 billion financings from the government, but the outside world has not been optimistic. Most people think that this is Jia Yueting's self-consolation drama. And before that, Jia Yueting has been constantly looking for investors, and only got a 600 million yuan financing.
Until the rich and powerful Sun Hongbin pulled out the 15 billion. LeTV, which was thought to have been "dying out", was saved this time, but looking at Sun Hongbin, the funds will not be used to invest in the auto business. From the outside world, LeTV's biggest investment black hole is now the car, and even once became the last straw in the mouth of netizens.
However, the money has already been smashed out. Now, who controls the money is also not allowed by Sun Hongbin. LeTV’s entire business chain funds are interlocking. Is it really worthwhile for Sun Hongbin to be so desperate when LeTV becomes a hot potato?
When it comes to Sunac, some people may be familiar with it. The top ten real estate companies have an annual sales income of more than 150 billion. However, in China's real estate market, it is difficult to make substantial incremental growth in the future. Investment in LeTV may be another way to change.
Now in the very moment of LeTV, in order to find investment, Jia Yueting is also a headache. Nowadays, a rich man who is willing to invest money is naturally going to fix it and turn Sun Hongbin into a major shareholder of LeTV in the form of low stock price exchange. It is LeTV’s second music “bossâ€, which is also the second largest shareholder in the history of LeTV. In the future, LeTV’s internal actions will be very important. The smarter thing is that he will not be involved in LeTV's risky business for the time being. He did not consider including LeTV when he talked with Jia Yueting. The potential intention is very clear: LeTV's huge investment is LeTV's current largest fund. Gap, I don't want to lick this drowning.
Of course, this does not mean that you will not be a LeTV in the future, but it is still in the wait-and-see stage. Including Sun Hongbin himself said that he is still very optimistic about the future development of smart electric vehicles.
Speaking of this, I remembered the car base of LeTV in Moganshan years ago. The total project of 7,300 mu of land will be planned as an Internet car eco-town. In addition to the automotive industry park, the rest of the land will be Sunac. LeEco has also bought a piece of land in the United States to expand its R&D and operations in North America, with a total area of ​​nearly 200,000 square meters. I have considered selling it. The future space to play should eventually be left to Sunac.
The entire LeTV ecosystem has three internal systems: LeTV video; mobile phone, sports, O2O as the core LeEco system, and LeTV. Together with Sun Hongbin’s own real estate. Although it is not clear about the specific distribution of LeTV's business for the time being, for Sun Hongbin, in fact, Sun Hongbin has already made an "abacus" before he "save" LeTV, and 15 billion made a most worthwhile sale, to some extent. It can be said that it is "fire and robbery", but after all, the market is like a battlefield.
As for Jia Yueting, this is the only chance for LeTV to continue to live. Only when the entire capital chain is strengthened will it be possible to continue investing in cars. In general, the cooperation between Jia and Sun will be a win-win result.
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