In 2015, China's lighting industry continued to maintain a high growth trend, and the export situation was gratifying. It achieved good results and achieved the perfect ending of the “Twelfth Five-Year Planâ€. 2016 is the first year of the 13th Five-Year Plan. Energy conservation and emission reduction will remain the top priority. LED lighting products that play an important role in energy conservation and emission reduction will be valued by the government and the market to promote LED lighting. Further development of the industry. In the 2016 year of the opening year, China's LED lighting industry will present the following ten trends.
1 . China's LED lighting will further affect the world
In 2003, China took the lead in investing in the development and application of LED lighting in the world. After paying a considerable price, it achieved its current leading position in the world. Previously, China's lighting industry has become a supplier to many well-known companies or lighting companies in the world with strong manufacturing advantages and price advantages. It lacks brand influence. Although the price is cheap, the quality and performance are not high. It can only be regarded as a big manufacturing country. At present, China's LED lighting products continue to maintain price advantage compared with internationally renowned companies, but the quality and performance have been greatly improved, and has a competitive advantage. In 2015, when world demand slowed down and most of China's industrial exports declined, China's lighting exports continued to maintain a near double-digit growth rate, which fully reflected the industrial advantages of China's LED lighting in the world.
The development of LED lighting will affect the pattern of the world's lighting industry. Recently, the internationally renowned lighting companies such as Philips, Osram's spin-off and the introduction of strategic investors are just the beginning of changes in the pattern. Many old-fashioned lighting companies with a history of 100 years in Europe and America are facing Due to the difficulties caused by the development of LED lighting. This pattern change has provided China's lighting industry with a rare opportunity to move from a manufacturing power to a manufacturing power. In recent years, many domestic companies have expanded their markets with their own brands in the world. In the future, we should also use the power of capital to acquire, merge or participate in internationally established lighting companies, and use their brands, channels and contacts to quickly enter the international market. market. In 2015, the acquisition of SYLVANIA by Feile Audio opened the way for domestic companies to go global. It is believed that in 2016, more Chinese lighting companies will go global with products, brands or capital. The world's lighting industry will be re-integrated due to the development of LED lighting in China.
2 . Financial capital cuts in, listed companies will become the dominant force in the industry
Before 2010, there were only 4 to 5 listed companies in the lighting industry. Due to the small number of homes, the impact on the industry could not be achieved. With the development of LED lighting, the number of listed companies related to lighting has increased rapidly. At present, there are more than 40 lighting companies listed on Shanghai Main Board, Shenzhen Small and Medium-sized Board and GEM, and there are more than 70 new three boards, and a number of companies are listed or in the process of share reform. The implementation of the 2016 registration system will be more conducive to the company's listing. In addition to listing, the company can accelerate the development of the company through financing, and it can also bring social brand influence to the public company. At the same time, as a listed company, it will increase the trust in the user's mind and benefit the company's market expansion. It is believed that with the increase in the number of listed companies, the influence of this group of listed companies in the lighting industry will increase and become the dominant force. Lighting companies should pay attention to the progress in this area, formulate the company's development strategy, independent listing, backdoor listing, or through mergers and acquisitions, should choose according to their own circumstances.
3 . Cross-border integration, Internet + promote industry transformation and upgrading
Cross-border integration and interconnection are currently hot topics, and the promotion of Internet+ is making this topic deeper in the lighting industry. Utilizing the controllability of LEDs and the ubiquity of lighting applications, it adds functions related to urban management and life and work. For example, in the construction of smart cities, make full use of the carrier of street lamp poles, such as traffic monitoring, security monitoring, weather, air quality monitoring, medical assistance, WIFI, broadcasting, information screen, charging pile, big data collection, etc. Providing means to improve the level of urban management, speed up the response, and handle emergencies. In addition, the advantages of LED dimming and color adjustment can be fully utilized, and the mechanism and research can be strengthened to promote the application of LED in agriculture, medical care and health care. The integration of related technologies has made lighting products a platform, greatly improving the additional functions of lighting products, making it a tool for cross-border and interconnection, enhancing the role of the lighting industry and expanding the business space of lighting enterprises.
4 . LED lighting industry acquisition, mergers, integration will intensify
As a new type of energy-saving light source, LED has high-quality energy-saving, green environmental protection, high-tech and other high-end hats, which has attracted the attention and support of governments at all levels, and introduced various preferential or subsidy policies, which triggered the whole society. Investment boom. Enterprises with financial strength and scientific and technological capabilities have entered the lighting industry one after another. The number of enterprises engaged in lighting R&D and production has increased rapidly. According to incomplete statistics, the number of lighting enterprises has reached more than 20,000. In the short-term, due to the combined effect of the incremental market and the stock market, the market can barely maintain the survival of so many production enterprises. However, as the market penetration rate increases, the stock market will gradually be released, combined with the long life of LED lighting products. Demand will fall and companies will enter the integration phase. It has been reflected in 2015. LED lighting products are mature in technology, market acceptance is improved, demand is increasing, and because of the decline in prices, sales have not increased due to increased production. Therefore, some enterprises have doubled their production compared to last year, but sales have increased. Did not increase. Because of the fierce market competition and the thinning of corporate profits, the sales of most companies increased, but the increase in profits did not coincide. The company did not feel the dividend brought by the increase in market sales. High-tech products sell cabbage prices, and some products are already cheaper than traditional products. Competition can be described as tragic. The development of an industry from the beginning to the surplus, to maturity, this is an inevitable process. In this process, there are enterprises that grow and develop, and enterprises are eliminated. This is a normal phenomenon. In order to develop, many enterprises use their own advantages to integrate resources. In the past two years, there have been dozens of mergers and acquisitions in the industry, which will be further intensified in 2016.
5. Subdivision, professionalism will be the way for enterprises to survive and break through
Lighting is a distinctive industry. Its products are used in all walks of life and families. Its requirements are closely related to the working environment, work content, people and living standards. In the past 30 years of reform and opening up, most industries in China have formed enterprises with monopolistic advantages. The sales of the first few companies can account for 70% to 80% of the whole industry. Also starting in the lighting industry in the 1980s, the largest sales companies were only more than 4 billion, and the top 10 companies accounted for less than 10% of the industry. It has been suggested that the sales of the top ten companies account for 70% to 80% of the industry is a mature industry, and vice versa is an immature industry. However, it cannot be generalized that the reason why the lighting industry appears in this state is determined by the characteristics of the product. Personalization, customization, and special requirements determine that a considerable number of lighting products cannot adopt a large-scale production method, and it needs to be treated differently. Therefore, subdivision and professional provide a living space for enterprises. How to design products on demand, to be professional; how to provide design solutions according to the environment, to achieve subdivision; how to install products according to requirements, and do a good job. Enterprises do not seek to be big, but seek special, fine, deep, and good, and pursue high added value. Many European and American lighting companies with a history of 200 to 300 million euros in sales, but few opponents in their field. At present, the number of enterprises is too large. From the production and sales to the current situation of overcapacity in the whole industry, it is most important to live. According to the characteristics of the company, it is the way to break through and survive in the sub-sector.
6 . Intelligent lighting will become a new outlet for the industry
Intelligent lighting is a hot spot in the industry in the past two years. The controllability of LEDs provides space for the development of intelligent lighting. Intelligent lighting is not a new technology in the field of lighting. Through the infrared control, radar control, voice control, program control and other technologies to achieve light and dark adjustment of lighting, switch lights or power adjustment has long been existing, mainly to achieve energy-saving purposes. However, LED can realize the change of light and dark, color temperature and color through intelligent control, which can not only achieve the purpose of energy saving, but also play a role in regulating physiology and soothing mood in life or work, thereby improving work efficiency or facilitating work. If the light change mode is provided according to the age of the person, it will ensure the needs of life and rest. Provide a scenario based on the application environment to meet the needs of the work, or to provide lighting according to the work content, to improve work efficiency. However, when designing and providing intelligent lighting products, it is necessary to avoid human complexity, timely and dynamic, and to be simple, practical, and easy to operate. On-demand design and landing are the most important. Intelligent lighting plays an important role in improving the quality of life, improving work efficiency and improving management. The development of intelligent lighting is huge, and with the improvement of living standards, the application of intelligent lighting will become more and more common, and it will become a new outlet for the development of the lighting industry.
7 . LED+ extension service, creating an innovative business model
Compared with traditional lighting, LED lighting is much more complicated in terms of maintenance. In most cases, maintenance is mainly to replace the light source, and ordinary people can basically operate. However, LED lighting involves modules, power supplies, intelligent control systems or various systems related to urban management functions. Once a fault occurs, it is necessary to judge the fault point and maintain it. Therefore, maintenance personnel are required to be professional and promote the future PPP mode. More needs us to strengthen the service function. Therefore, in the future, the lighting production enterprise itself, or the manufacturer and the cooperating engineering company, should establish a perfect service system and form a new business model. The establishment of this business model, on the one hand, can form a fixed source of profit for the enterprise, on the other hand, it can become a priority supplier of the service target and ensure the sustainable development of the enterprise.
8 . LED lighting products are cost-effective, standard specifications need to be grounded
The price of LED lighting products has declined at a relatively fast rate in recent years. The price of some products is even lower than that of similar traditional lighting products, such as LED T5 tubes and flat panel lamps. This is an important reason for the rapid application of LED lighting products. . However, the application of LED lighting products is mostly used for retrofitting, and LED lighting products are basically not used as a new building design stage. This has caused the emergence of this situation. The main reason is that LED lighting products do not have uniform specifications. As a designer, according to the lighting requirements of the environment, there must be alternative products. Our national standards have also introduced the photoelectric parameters of similar downlights, flat lamps or lamps, but many basic coverage, no specifications, and different LED parameters produced by different chip factories, resulting in LEDs produced by domestic enterprises. The parameters of lighting products are not uniform, and designers cannot select models, which has created obstacles for the use of LED lighting products in new buildings. Therefore, relevant institutions should jointly develop enterprises to develop relevant regulations as soon as possible to promote the application, form standards in the application, and promote the healthy development of the LED lighting industry.
9. LED lighting has become a national energy-saving emission reduction, correct guidance is a priority
LED lighting has received the attention of relevant government departments with its energy-saving advantages. Various preferential and subsidy policies have been introduced, which has promoted the rapid development of the LED lighting industry. Enterprises have also increased capital investment and research and development efforts to make LED lighting products mature. The price has dropped rapidly and there are no obstacles in market application. However, in the promotion process, the promotion of LED lighting products was not smooth due to some traditional thinking. Taking streetlights as an example, the current progress in the inland cities is not significant. The main reason is that the chip modules in the street lamps produced by various enterprises cannot be interchanged, which may result in the failure of the relevant departments of street lamps. However, as LED lighting products, we must have new thinking. . First of all, LED as a new light source, such as under the premise of ensuring quality, its life has reached tens of thousands of hours, far higher than other components used in street lamps, such as power supply, plastic parts, waterproof rubber ring, waterproof rubber Wait. Secondly, whether the module is connected by screw or plug, it is very difficult to replace it at an altitude of 12 meters. Therefore, the requirements for interchangeability of modules should also be explored. In addition, LED lighting products used in indoor environments, because the specifications are not uniform, the designer can not select the design project, so the adoption of new project LED lighting is also not smooth. In addition, the disorderly promotion of LED lighting in the past few years and the current uneven quality of products have also affected the application of many consumers to LED lighting products. All of these require us to carry out a lot of publicity work and correctly guide consumers. Only in this way can LED lighting products be applied more smoothly.
10 . "Thirteenth Five-Year" will become the thrust of accelerated development of LED lighting
At the Paris Climate Conference, which ended not long ago, China has made a commitment to the world in response to climate change. 2016 is the first year of the “Thirteenth Five-Year Planâ€. Energy conservation and emission reduction will be the top priority for five years. LED lighting will be valued by governments and markets at all levels due to its remarkable energy saving effect. The implementation of the "13th Five-Year Plan" will surely become a powerful promoter of LED lighting development. Relevant practitioners in the lighting industry should seize this opportunity to overcome the difficult period of development with the development of LED lighting in the context of slowing domestic and international economic development. Survival at this stage is more important than development. Only survive can you develop capital.
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