The development of lighting industry will be based on real estate as a link to profit less than before

The lighting market structure of cities to rural areas has basically taken shape. The overall increase in lighting lighting consumption levels and the urgent need for specialized, branded, and large-scale commercial stores have emerged. As a result, the entire industry has developed rapidly and the market is fully erupted. This year's lighting market competition is obviously more intense than ever.

Driven by the energy-saving, healthy, intelligent and fashionable lighting concepts, the lighting and lighting industry will certainly develop more rapidly, and the lighting market will continue to improve as a whole, prompting the industry to become more formalized and mature.

Lighting industry is in the rapid development of the real estate industry, while stimulating the development of the entire home industry such as decoration, furniture, home appliances, etc. At the same time, overheated real estate, real estate also prevented the home industry market expansion, market competition. Over 30 years of reform and opening up, rapid economic development has driven the development of the real estate and real estate industries. Since 2000, second-tier cities in China have also rapidly expanded. Real estate, which is driven by industry and commerce, has caused real estate to become a driving force for various industries. The bond of development.

The profits of dealers selling lighting products are as high as 150% or more, and sales of famous brands and lighting cities are more than 200%. However, the operation of brand stores is difficult. Expensive store monthly rent, shop staff, decoration, water and electricity, etc., although much more, but the basic expenses of the entire store, to the net sales here can only enjoy the "big in and out" pleasure.

Analysts concerned, real estate hot has already been an indisputable fact, and the "younger" lighting industry, in the overall improvement of the level of consumption and decoration, will continue to put more demands and higher needs to the lighting industry. After nearly a decade of development, Guzhen Lighting has driven the rapid development of the lighting industry in Guangzhou as a whole, with Zhongshan as the point of radiation in Huizhou, Dongguan, Foshan, Guangzhou, Shenzhen and other cities. Not only that, more than 6,000 lighting factories in the ancient town gradually expanded to The fundamental reason for Jiangmen, Henglan and other places is not only that the high-density lighting companies in the ancient town are over-competitive, but that they are mainly due to expensive plant and shop rental, which makes it difficult to carry out brand building and market expansion, relying on a single zero order, export, Can not adapt to a huge industrial structure group.