[The greater the demand for charging piles leads to a higher loss for the pile companies, the more profitable balance can be achieved when walking on multiple legs] A letter from the charging pile industry's first shareholder, Te Dede Yu Dexiang, recently released “A letter to shareholders of Terrell†It stated that the goal of special calls in 2018 was to reduce losses to around 100 million yuan and strive to achieve break-even.
This revealed the status of the charging pile industry. The large investment in the early construction of the charging piles, the unclear business model, and the difficulties in profitability have caused many enterprises to stay away. The business model of the entire charging pile industry is still in the process of exploration.
The greater the demand for charging piles, the increasing losses of pile enterprises
According to the Ministry of Industry and Information Technology, in 2017, the production and sales of new energy vehicles in China reached 774,000 and 777,000 vehicles, respectively, and the total inventory reached 1.8 million, accounting for more than 50% of the global market, ranking the world for three consecutive years. the first. Ninety percent of new energy vehicles are electric vehicles that need to be recharged, so charging facilities have become an important factor in the new energy automotive industry.
Looking ahead to the data presented in the “Pile Pile Industry Outlook and Investment Analysis Report†published by the Industrial Research Institute, the gap between the car piles is still expanding. As of the end of 2017, a total of approximately 210,000 public charging piles have been built in China, and the total car pile ratio is approximately 8:1, which is far from meeting the normal charging requirements for new energy vehicles.
At present, there are more than 100 operators in the market for charging piles. The State Grid Corporation of China, Tetrad (Special Calls), Putian, and Wanbang (Star Charging) accounted for 86% of the market share as the top four operators.
According to Zhu Jianzhong, general manager of Star Charging Private Charging, charging pile market has the status of cost recovery and long profit cycle.
The main profit of the charging pile operation comes from three parts: service fee, electricity price difference and value-added services. Charging electricity charges and service fees are the basic profit-making methods for most operators.
According to a number of brokerages, according to the average market price, the average cost of slow charge public charging piles is 20,000 yuan, and the cost of quick charging piles is between 100,000 yuan and 200,000 yuan, plus land use fees, infrastructure, and distribution facilities. Operating costs, etc., rely solely on the price difference between electricity sales and charging service fees, and it is difficult to achieve profitability in the short term.
Taking a bus-dedicated charging station with 10 sets of 120 KW DC charging poles as an example, the initial investment cost is about 5 million yuan, and the charging station's annual operating cost is about 670,000 yuan. If the ratio of vehicle piles reaches 6:1, the charging service fee is 0.6 yuan/kWh, the average daily charge is 5 hours (charging rate is 21%), the annual charging capacity is about 2.16 million kwh, and the charging service fee income is about 1.3 million yuan. . After roughly calculating, it will take about 8 years to recover the investment cost.
According to industry insiders, “The charging rate of 21% is relatively normal for bus-only charging stations. The average charging rate for charging stations is far below this level. The average charging rate in the industry is about 15%.†Said that the estimate down, a charging station will be longer in this cycle.
The "Guidelines for the Development of Electric Vehicle Charging Infrastructure (2015-2020)" jointly issued by the National Development and Reform Commission, the Energy Administration, the Ministry of Industry, and the Ministry of Housing and Urban-Rural Development clearly propose that by the year 2020, more than 12,000 centralized charging and recharging stations will be added, and the decentralized charging stations There are more than 4.8 million (500,000 public charging stations and 4.3 million private charging stations) to meet the nation's 5 million electric vehicle charging needs.
The government level has always been subsidized in this area. At present, more than 30 provinces and cities have issued subsidy policies for the construction of charging facilities, with subsidies up to 30% of facilities investment and a maximum subsidy of 5 million yuan. Many local governments have also introduced corresponding mechanisms, such as encouraging individuals to build charging posts on their own parking spaces and granting a subsidy of 600 yuan each to newly-built charging posts. Non-governmental agencies and public agencies have newly purchased eligible new energy vehicles. 60% of the central subsidies have given local supporting subsidies.
Even so, charging piles with the nature of the infrastructure, huge investment, long return cycle is a consensus in the industry, cash flow is the "door."
On March 30th, Terrell announced that it plans to issue convertible bonds of approximately RMB 1.042 billion to support the company's strategic development. According to the disclosure of the company in the issuance plan, most of the funds raised in this convertible bond will be used for the construction of the company's charging network and the research and development of related charging technologies.
Walking on multiple legs, profitability path for pile enterprises
A large number of companies are also starting to look for ways to make money out of the charging business, such as advertising, insurance, finance, car sales, vehicle rental, and automobile industry big data, such as charging piles. According to estimates of more than 4.8 million decentralized charging piles announced by the National Development and Reform Commission in 2020, if each charging pile can obtain 200 yuan/year of advertising revenue, the advertising market for decentralized charging piles will reach 1 billion yuan by 2020.
Pile advertising is the most profitable mode that most operators can easily achieve. By installing LCD screens or advertising light boxes on charging piles to achieve advertising revenue, this requires a certain amount of charging piles and sufficient user resources.
Charging pile insurance service is the first mode tried by the national grid. Through cooperation with the insurance industry, the State Grid guarantees charging safety for customers by giving away charging pile insurance. For the attempt to sell cars, State Grid launched the “State Grid Mall,†which includes sales of electric vehicle business. Special calls have developed the "Telecar" APP to realize the extension of industries such as car sales, car rental, and time-sharing lease. But for now, the charging business is still the key to the profitability of such companies.
Some companies seek profitable breakthroughs in business diversification, and some companies have breakthrough demand in the operating mode of electric piles.
According to statistics, as of the end of 2017, the number of charging piles in China reached 450,000, of which, 210,000 were public charging piles and 240,000 were private charging piles. At present, the idle rate of private charging piles in the market is as high as 75%. With the popularization of sharing ideas, the market potential of “private stake sharing†is huge. Private charging stake sharing is an operating model advocated by Star Charger. According to reports, under the sharing of private stakes, individual owners transformed themselves into private stake partners, shared the parking spaces and vehicle piles with other owners to share revenue, and at the same time increase the utilization of charging piles.
Zhu Jianzhong said, "Assuming an example of a parking space, there is no way to get a car for the current car ownership and existing parking spaces. There is no way to make a car, so it is necessary to share the charge. Sooner or later."
However, parking charges, fuel truck occupancy, time spent on slow filling piles, and sharing period conflicts are still factors that hinder the sharing of charging piles at this stage.
With Perkins Engine Generator,Container Type Diesel,Soundproof Generator,Super Silent Type Diesel
Shanghai Kosta Electric Co., Ltd. , https://www.ksdpower.com