After the entire high-definition industry chain has been improved and user terminals have become popular, in 2018, under the leadership of the CCTV system, the entire industry chain has started to upgrade again, and we are ushering in the 4K ultra-high definition screen.
On August 21, Changhong's new 4K laser TV products C5U and C7UG appeared in Nanjing and released two new 4K products at one time. This is the first case in the laser TV industry. With 18 years of technological accumulation and innovation in the laser display field, Changhong started Take you into the era of 4K laser TV. At the new product launch conference, Deng Xiaobing, general manager of Changhong Multimedia Industry Company’s China Marketing Center, and Wang Dong, president of Suning Retail Group Black Electric Company, respectively, on behalf of Changhong and Suning, jointly reached a "laser strategy main push" cooperation, through retail channels, to accelerate 4K laser TV into ordinary User family.
At the same time, Changhong Inter jointly launched a customized version of the LCD TV 55X9S on sale at the same time.
The demand for laser TV is soaring, Changhong takes you into the 4K era
"The good day for laser TV has arrived," said Fan Zhijun, vice president of Suning Retail Group. Industry monitoring data shows that since the beginning of this year, the upgrade of color TV consumption has been reflected in the increase in the share of high-end products. In the first half of 2018, the scale of laser TV increased by 241.5% year-on-year, the highest growth rate in history, and the half-year sales performance exceeded the total amount of last year. At the same time, the scale of 4K TV also achieved a year-on-year increase of 25.4%.
It is precisely under this general consumption trend that Changhong closely follows market demand and pushes new 4K laser TV products. Deng Xinqun, chief technology officer of Changhong Laser Display Technology Company, said that Changhong has 18 years of technology precipitation in laser display, continuous independent innovation, and has certain advantages in optical engine, speckle reduction, and light effect technology. It has laid out the research and development of three-color laser display products representing the highest display level in the industry, and released the world's first laser display optical screen spontaneous sound system.
According to Pu Jianchao, deputy general manager of the China Marketing Center of Changhong Multimedia Industry Company, the new C5U of Changhong CHiQ laser TV 4K is the first in the industry to have a projection ratio of 0.21:1, which can project a larger size at a shorter distance from the screen. . Another new product, C7UG, has a brightness of 400 nits, which is even higher than that of ordinary LED TVs, which greatly reduces the impact of ambient light on the screen display. It is reported that the market price of the new 4K 80C5U of Changhong CHiQ laser TV is 19,997 yuan; the 90C5U is 29,997 yuan.
According to the product information provided at the press conference, Changhong Laser TVs C5U and C7U have passed the 4K definition evaluation by the authoritative organization China Electronics Standardization Institute. They performed well in terms of main image quality indicators. The brightness, contrast, and color gamut coverage reached the " "Laser TV Technical Specification" A+ grade standard.
In the view of Zeng Mingyuan, who has been in the home audio-visual industry for 15 years, in terms of image quality performance, regardless of the clarity or the richness of colors, laser TVs are close to restoring the true colors of things, and the sound effects are even comparable to theater-level. From a comprehensive perspective of audio and picture quality, laser display technology has been comparable to or even surpassing the current LED and OLED.
With the double blessing of Inter Milan Football Club and the Belgian National Football Team, the Changhong-Inter customized version of the 55X9S debuts
At the press conference, Teng Guangsheng, general manager of Changhong Multimedia Industry Company, brought the Belgian national team jersey, and Liu Jun, vice president of Suning Sports, brought Inter Milan's home jersey for the new season. The exchange ceremony, which means that Changhong Inter’s customized TV 55X9S was officially released.
Since 2018, Changhong has frequently cross-border sports and fashion, showing its marketing vitality. Following the launch of the Swarovski TV Q5R and the signing of the brand with the Belgian national team, Changhong Sports has achieved another success in marketing, focusing on Inter Milan's customized version of the TV 55X9S. According to reports, this new product has a 7.8mm ultra-thin and stylish body, both current mainstream configuration, first-class picture quality, and is equipped with Changhong's unique AI3.0 artificial intelligence, which makes it easy to enjoy a wonderful football feast.
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