Traditional home appliance stores “touch the net” has been a big hit in the industry**

Home appliance chain "touch net", the traditional storefront marketing to the Internet, has passed the "consciousness" threshold. However, the pressure of B2C peers became another threshold in front of the "right handed" and "left-handed" hands.

When the reporter randomly searched for MP4 on Dazhong Electronics Online Mall, he found that the brand and model were not only difficult to match with Jingdong Mall, Dangdang and other online stores, but also the price was much higher. Taking a 4G OPPO S33 MP4 as an example, the price of Dazhong Electronics Online Mall is 797 yuan, while the price of the same model of products at Jingdong Mall and Amazon is 556 yuan. Dazhong Electric Online Mall's MP4 price and Jingdong Mall difference between 241 yuan, 43% higher than its. Not only that, a Siemens KK22F57TI refrigerator, Dazhong Electric Online Mall's price is 4684 yuan, while Jingdong Mall's price of the same paragraph of goods is 4013 yuan.

As stated in the advertisements of Dazhong Electronics, shopping at Dazhong Electronics carries many memories of old Beijingers. However, if Dazhong Electric follows the trend to launch an online mall, if it still remains in the current “fatigued state”, under the impact of the online shopping trend, shopping at the Dazhong Electric Online Mall will become a memory of history.

In fact, the problems encountered by Dazhong Electric's touch nets are not cases. Traditional home appliance stores have touched the net in the wave of B2C development to launch the Battle of City. However, the traditional chain stores are accustomed to the consumer online shopping habits and the selection of categories and other aspects. It is even more important to note that after B2C companies such as Jingdong Mall get a large investment in VCs, if traditional stores are copying the business model of B2C companies, the advantages of their original purchase, store network, and after-sales service will be at the “low end”. Was flooded.

When the reporter interviewed Sun Guoyi, the general manager of Suning Tesco, yesterday, he learned that due to physical reasons, he will temporarily suspend Suning's e-commerce for half a year. Ling Guosheng has full confidence in Suning's annual sales target of RMB 8 billion. However, in the eyes of the outside world, Suning's e-shopping coaching assistant is related to the fact that he has played in department stores and is difficult to see in the entity's inherent advantages in competition with emerging B2C companies.

Not only that, the country also faces the same challenges. A person close to Gome tells reporters that after Gome Holdings Cooper.com has provided assistance to Kuba in terms of funds and procurement resources, he hopes that it can help Gome win the e-commerce war on the front lines. However, after Gome used traditional procurement and capital advantages to help Kuba boost its sales, it faced the potential risk that its sales could not be maintained after reducing resources.

Lu Zhenwang, who is engaged in the research of e-commerce model and supply chain, pointed out that not only Jingdong, Dangdang, and Amazon are taking the platform route of large department stores, but even the traditional newcomers to e-commerce such as Suning and Gome (Koba) are To work hard at department stores, this is a sign of danger. The width of the category must be carefully chosen. One person in the home appliance industry, who declined to be named, believes that traditional home appliances are now on the online mall's route is a short attack on Jingdong Mall.