TV "Defending the War" is making every effort to attack intelligence

Smart TV market share continues to expand

“I have heard that some smart TVs can not only watch TV, but also broadcast TV shows, variety shows, and even movie theaters, which can be much more cool than traditional TVs!” Zhang Yigang, a citizen, moved to a new home and is preparing to add a TV to his new home. After searching the data in multiple ways, the machine locked his eyes on the smart TV category.

There are not a few people who share the same ideas as Zhang Jian. The reporter visited a number of home appliance stores in Changsha city and learned that although the large-scale promotion in early May has come to an end, the competition for color TV sets is far from being over.

“Smart TVs have become mainstream products, especially this year, and all brands have upgraded their smart products. Not only can they connect to the Internet, watch movies and television, but also realize human-computer interaction, which is generally welcomed by consumers.” Jiang Ye, a salesman at a road store, told reporters that the sales of smart TVs in the stores have already accounted for about 60%. The general functional TV, from the models and sales are constantly decreasing, and even some brands have focused on smart TV, discontinuation of functional TV.

Similarly, the share of online channel smart TV is also expanding. Relevant data show that the sales of smart TVs on the Internet last year were excellent, and both exceeded their annual sales targets. The reporter also saw in many home appliance business platforms, whether it is a traditional TV maker or an Internet brand, each has its own flagship smart TV product, and sales are among the best are smart TV.

New and old brands have laid out smart TVs one after another

The hot selling of smart TVs online and offline reveals the layout and strategy of upstream manufacturers for the smart TV market. In order to win the top spot, both the traditional color TV manufacturers and the Internet "scrapers" have all made preparations to compete for this piece of cake with products and technologies.

In the color TV industry, the most representative of the "scrambling" from the Internet field is the Cantona Millet TV and LeTV Super TV. In less than two years, LeTV sold over 2.5 million units. With the advantage of heavy verticalization, it successfully achieved the Blue Ocean market in the Home Appliances Red Sea market, and rapidly emerged in the field of smart TV in China. In the past year, most of the Internet TV brands that were originally sold online have gradually begun to run offline.

In the face of the sudden emergence of Internet TV, veteran manufacturers are not to be outdone. At Changhong's Hong Kong CHiQ second-generation television conference, Changhong announced the DCC (equipment connection and control) protocol to implement the “M+ dual-core” smart linking technology. In addition, traditional TV makers including TCL, Hisense, and Skyworth are all aiming for smart launches of new products, and they are about to launch a "battle of dominance" in smart TVs.

Competition drives technology upgrade prices down


With the increasing demand for smart living, smart TVs will quickly occupy the market. The chaos of wild warships is inevitably cruel for color TV companies, but for consumers, fierce competition will drive upgrades in the entire industry and will further promote product price reductions. This is a good thing.

In addition, many citizens believe that the current function of smart TVs is not yet perfect. For many users, the operation is too complicated to be the biggest obstacle. Xu Haofeng, an industry insider who has been selling color TVs for many years, said that with the “Internet+” boom heating up further, smart TV technology is expected to make a big breakthrough. In the future, whether it is traditional TV brands or Internet TV brands, it is necessary to compete with users' needs to create innovation and experience in order to win the market first.

The topic of the war on TV is still continuing. Various brands continue to make contributions.