On April 2, 2018, Ni Ling, the former vice president and director of the former Galaxy Circuit (870735), joined the Hard City recently as the vice president of marketing.
Ni Ling has been in the electronics industry for 13 years. Before working for Xinghe Circuit, Ni Ling worked for 8 years in the listed company Eton Electronics (603328). He is a senior manager of the marketing department and has extensive experience in business development and management. With the addition of Ni Ling, the hard city management team is getting better and better, and in 2018, it is bound to bring a quality purchasing experience to more SMEs in the component field.
Like Ni Ling, the other management members of the Hard City team are all 80s. They have 7 to 15 years of experience in the component industry. They are a group of people who love the Internet and understand components. Founder and CEO Li Liuqi is an MBA of Northwestern University. After graduating in 2004, he joined the component industry. In 2007, he started his first business. He is a Panasonic agent and NXP independent solution company (IDH). The circulation link and the upstream and downstream of the industry have a deep understanding.
2015 is a year of boom in the component industry. As an advanced productivity tool, the Internet has inextricably penetrated into various traditional industries, causing a wave of industrial Internet. As a new generation of entrepreneurs, Li Liuqi saw that the Internet will bring an efficiency improvement to the industry, so the co-founder founded the Hard City in August of that year.
Up to now, the company has been established for two and a half years, and has successfully completed three rounds of financing. In 2017, it was recognized as a national high-tech enterprise and a dual-soft enterprise.
At present, the components and e-commerce platforms on the market are all in full bloom, essentially reducing the number of agents in the circulation chain and building bridges between terminal operators and original factories and first-level agents. However, as one of the "black horses", the Hard City has formed a unique feature, which is consistent with the initial intention of the establishment. Hard City has always regarded efficiency improvement as one of the core competitiveness of the platform.
Take the procurement process of the terminal manufacturer as an example: in the original work process, the most troublesome thing for engineers and buyers is material procurement. The BOM tools on the market require complicated format specifications, and it is difficult to synchronize data in real time, so that some categories still The purchaser is required to make a telephone inquiry. To this end, the hard BOM combined with artificial intelligence technology to create a smart BOM system, to solve the real-time synchronization and accuracy of information, users do not need to care about the BOM list format, through the most intuitive drag and drop can complete the BOM list query price, and will The potential risks in the BOM form are visually listed.
With the dominance of various industries in the 90s, more and more SME engineers and buyers are favored by this system. They no longer want to use traditional telephone, mail and face-to-face methods to develop and manage suppliers, and they don't want inefficient communication to be used in their daily work. The hard city smart BOM function just meets the strong demand of the standardization, visualization and intelligence of the new batch of component industry practitioners. Under the good experience brought by the tools, Hard City gathers SME traffic and naturally guides its use of the platform's self-purchasing services.
In 2018, one of the core tasks of Hard City is to replicate the mature experience of the self-operated model, and to achieve industrial synergy with more professional service providers in the field of electronic components, and to export the services and capabilities of the Hard City to partners. Increase the industry influence of the hard city. I believe that Ni Ling's joining will bring more powerful momentum to the hard city market.
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