Hong Yannan (Chairman of Guangdong Guangmingyuan Lighting Appliance Co., Ltd.)
In 1991, Mr. Hong Yannan graduated from Fudan University. In 1999, Guangmingyuan Lighting Appliance Factory began to produce halogen lamps, with an annual output value of about 3 million yuan. At the end of 2002, it established a permanent partnership with the world's top 100 companies, Phillips. In 2005, it introduced the world's advanced PST ( Process survey tool) management mode, management effect is among the best in the industry.
Review PST (Process Survey Tool) management mode practitioner Ou Xinjian (General Manager of Zhongshan Guzhen Liangyi Hardware & Electric Appliance Factory)
In 1993, Zhongshan Guzhen Liangyi Hardware & Electric Appliance Factory was established. The factory has 80,000 square meters of factory buildings. At present, it has more than 1,500 employees and annual export earnings of US$36 million. It is a large-scale lighting enterprise specializing in the production of various types of lighting products. The products of Liangyi are mainly various types of floor lamps, table lamps, chandeliers, wall lamps and ceiling lamps. The products are exported to more than 50 countries and regions such as America, Africa, Europe, Middle East and Southeast Asia.
Review Dengdu Lighting Industry Pioneer
Tu Shui An (Chairman of Kunming MOHO US Light Multi-Chain Store.)
MOHO is the first BDS model advocate in the domestic lighting industry. In the first week after its grand opening on November 12 last year, it ushered in a sales start with a sales performance of 1.46 million yuan. The successful operation of MOHO's many lights has also set off a marketing revolution in the lighting industry. Local businesses are vying to cooperate with MOHO. At present, MOHO Midea is implementing an expansion plan.
Review lighting marketing model explorer
Wang Shunbo (Light Mart (Chongqing) Brand Lighting Chain, Chairman of Chongqing Taipei Lighting Trading Co., Ltd.)
Since 2005, he has served as the chairman of Hong Kong International Brand Lighting Chain Co., Ltd. and Lampat (Chongqing) brand lighting chain. He has established a brand-name lighting super-terminal platform, which is the first in the country to create a “first-time price, deep service†and has achieved great success since its opening. , causing widespread concern in the industry.
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Nie Qingdong (Secretary of Shandong Lighting Association, Chairman of Shandong Liangmeijia Lighting Co., Ltd.)
The one-stop service concept of OSS (One-Stop Service System) is a lighting marketing aircraft carrier that landed in Jinan in March. Shandong Liangmeijia Lighting Co., Ltd. was jointly invested and established by Hong Kong, Guangdong and Luzhou lighting sales and investment companies. Liangmeijia (Jinandian) has a business area of ​​10,000 square meters. The starting point is high, the scale is large, the concept is new, and the service is fine.
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Li Guanyu (General Manager of Kunming Huaguang Lighting, Yunnan)
He founded a lighting supermarket of 5,000 square meters, which is very stable and is now one of the main leaders of the NVC lighting project.
Comments on the typical representative of successful lighting stores
Chen Laifu (Chairman of Beijing Huangjia Zuolong Lighting Co., Ltd.)
Change the traditional sales model of the husband and wife storefront, and become a large-scale storefront display model focusing on quality branding, after-sales service, standardized management, and situational life, and become a template for learning and copying by other dealers nationwide. Planning to set up a national large-scale dealers Chamber of Commerce, the funds will be gathered together, so that manufacturers can mass-produce the national unified delivery, to achieve business to reduce costs and shorten the delivery time of manufacturers.
Comments on the typical representative of successful lighting stores
Yu Baoer (General Manager of Hangzhou NVC Lighting Engineering Co., Ltd.)
In 2003, Hangzhou NVC Lighting Engineering Co., Ltd. was founded. We will start to build the largest lighting supermarket store in East China, and we will purchase and purchase ourselves to reduce the cost performance. We will copy it to the whole country within five years, and copy it to the world within ten years, striving to become the “Wal-Mart†in the lighting industry.
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Zheng Nianhong (Chairman of Zhejiang Dongri Co., Ltd.)
He used to be the director of the Finance Department of Wenzhou Taojian Corporation and the deputy general manager of Zhejiang Oriental Group. The initiator of the Wenzhou lighting market.
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Hu Chunming (Executive Deputy General Manager of Beijing Shilihe Lighting City)
At the beginning of 2003, it took the lead in brand promotion and integrated marketing in the professional lighting market, which promoted the fundamental improvement of the management level and brand value of Shilihe Lighting City, and achieved the status of the leading lamp market in the capital, and also greatly improved the market efficiency. The planning of the “gradual authorization system†and the “Capital Professional Marketplace Alliance†have had a positive impact in the Beijing home building materials industry.
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