2011 3D Blu-ray industry will usher in a substantial breakthrough

Just a year after the Blu-ray Disc Association (BDA) released the 3D Blu-ray standard, the domestic consumer market for 3D Blu-ray has been rapidly launched with vendor assistance. At the Blu-ray Disc Association (BDA) annual media exchange meeting held in Shenzhen, Zhao Guizhi, chairman of the BDA China Promotion Group, revealed to the Southern Daily reporter that at present, in the domestic market, Sony, Philips, China Hualu and other manufacturers have launched 3D Blu-ray Disc player. At the CES (Consumer Electronics Show) held next month, a large number of 3D models of Blu-ray disc players will be available. "Whether it is a Blu-ray 3D player or Blu-ray 3D disc, 2011 will be expected to usher in a substantial breakthrough."

In fact, the Blu-ray BD entered the Chinese market almost synchronously with the overseas market, but it has so far been limited to content and product reasons. The Blu-ray Disc player has not synchronized with the European and American markets in China. However, with the rise of the 3D concept, more and more TV manufacturers are focusing on new 3D TV products. With the help of Blu-ray BD high-definition display, industry players are optimistic about the Blu-ray BD market.

Just last month, data released by the digital entertainment group in Hollywood in the US showed that since March 2010, consumers’ awareness of 3D TVs has risen to more than 80%, and their awareness of 3D Blu-ray players has also improved. More than 60%. It is predicted that due to the Christmas and New Year market, about 30% of the more than 5 million high-definition TVs sold from November 2010 to January 2011 will support 3D formats. Zhao Guizhi estimates to reporters that the cost of future 3D Blu-ray disc players is expected to be similar to that of current 2D disc players, and retail prices will be similar. "In the future, the market will find it difficult to find TV players without 3D capabilities, because 3D functions are very easy to do and technically very attractive."

Previously high-end Blu-ray disc players and Blu-ray discs have also had substantial positive news. Two years ago, Pioneer listed the first Blu-ray Disc player in mainland China. At the time, the price was close to 17,000 yuan. Today, the lowest price of domestic Blu-ray players headed by Hualu and Desai has been under 1,000 yuan, similar to theft. The price of a genuine Blu-ray disc such as Dream Space is only around RMB 90. According to Liu Guanwei, general manager of China Hualu Information Industry Co., Ltd., Blu-ray sales have increased by more than 500% since the announcement of Huadian's devaluation of the 999 yuan Blu-ray Disc player. Hualu currently launches 9 Blu-ray disc players and nearly 100 Blu-ray discs are released. , And basically achieve simultaneous release with DVD, the lowest price is only 49 yuan.

It is worth noting that the Blu-ray industry chain has been neat. “The Blu-ray BD industry has been slow to develop in the Chinese market a few years ago, and hardware and software vendors are waiting to see each other. Since the second half of this year, active cooperation has become the main theme.” The reporter confirmed that more than 40 mainland enterprises have already obtained Blu-ray's Format and Logo Licensing (FLLA). However, consumers can not buy, the Blu-ray industry in China can usher in a substantial outbreak of growth, really depends on the market trend.