Looking at the overall situation of the color TV industry in 2017, the color TV industry that experienced price increases in the upstream panel exceeded 15 months. After experiencing a declining trend, the gross profit margin of the color TV market was implicated. When the market capacity stagnates, what should the TV industry do? do? With price wars turning to value warfare, the share of high-end products such as Daping, 4K, HDR, and OLED is accelerating. In particular, OLED, as the dominant player in high-end market display technology, has continued to pluck the strings of the sluggish LCD market. The unique natural light emitting OLED is becoming synonymous with high-end color TV. In the past two years, Philips TV's brand has ushered in a tangible improvement. The most conspicuous achievement is no more than the first consecutive domestic and foreign sales from European brands. At the product level, Philips TV vigorously promoted the high-end OLED series and seized the favorable opportunity for the OLED market to break out. Its market share and brand were significantly ahead of its peers, and at the same time, the promotion of the “new retail†strategy captured both online and offline integration opportunities. Innovation, Philips OLED has new products On December 7th, "Let it be real, at your fingertips," Philips New Media Tasting will be held in the layout, and the Philips OLED new POD9002/T3 series will be released. The Philips POD9002/T3 series incorporates OLED technology, Philips' unique Ambilight technology and the latest P5 image enhancement engine technology in one, from fluency, color, sharpness, contrast, and signal source optimization technology. , With technical means to bring new image quality improvement. Following the launch of the 9 Series Ambilight OLED TV in 2016, it will add another big player to the brand's high-end product camp. According to statistics, the new Philips TV POD9002/T3 is derived from pure European technology and has so far won 20 awards in Europe. The Philips POD9002/T3 series is derived from purely European craftsmanship, creating a stunning 4.7mm TV thickness. It is Philips' thinnest TV in the sale of OLED products, and its slim body presents a stunning aesthetic. In terms of picture quality, the Philips POD9002/T3 series uses OLED wide color gamut technology to significantly enhance the performance of the color gamut, making the color full and transparent. Especially from its self-illumination technology, tens of millions of sub-pixel points on the screen can achieve independent control of each other, making the screen the ultimate black and pure. Philips OLED TV also boasts Philips' exclusive patented technology, Ambilight, which extends the screen effect beyond the screen, providing users with superior telepresence, immersive experience and an unprecedented viewing experience. In particular, the Philips POD9002/T3 series is equipped with Philips' exclusive PQ image quality enhancement engine, which is based on the fluency, color, sharpness, contrast, and signal source optimization technologies. New image quality improvement. At the press conference, the Philips POD9002/T3 series was jointly issued by the China Electronics Chamber of Commerce and China Electronics Technology Standardization Research. The report stated that "The Philips TV equipped with P5 quality enhancement engine technology has obvious performance on the picture quality. Improve.†Undoubtedly, the “quality of the picture†brought by the P5 quality enhancement engine has been unanimously affirmed. In the high-end market, "Three Good Television + New Retail" strategy is a two-pronged approach At present, the entire OLED TV market is ushering in the color TV brand Grand Slam, including domestic and foreign color TV brands including Philips continue to consolidate the OLED TV camp. Coupled with Apple's adoption of small-screen OLEDs, the mobile phone market has also set off an OLED trend to accelerate consumer market awareness and promote the OLED industry to flourish in all fields. In this race of the deer, the Philips OLED TV development strategy, which is the first to be deployed, is based on the “Three Good Televisions†and leverages the “New Retail†model. This is an important strategy for the Philips brand to participate in the fierce market competition. In recent years, Philips TV has proposed the concept of “Good TV is a good TV†(ie, good hardware, good content, and good brand), which has been widely recognized by consumers. At the same time, Philips is focusing on OLED TVs to create Ambilight, Surface, ultra-thin, QD quantum dots, Shu-blue full range of products. Based on the consolidation of "Sanhao TV" and in-depth high-end technology, Philips TV has a leading breakthrough in more technologically conceptual products. On April 20th this year, the first 8K TV was exhibited at the Philips New Products Experience Conference. 8K TV was previously defined as the future technology by most of the manufacturers. This time Philips once again walked the forefront of the industry. At the same time, Philips TV was the first to open a "new retail" in the smart TV industry. Since last year, the world's first Philips TV VM2.0 design style has landed in Shanghai and opened the "European design + Ambilight" popularization across the country. screen. Not only that, it is expected that by the end of 2017, Philips will open more than 200 "Internet +" direct sales stores across the country to promote the integration of online and offline, in the general trend of continuous consumption upgrade, through the "product + experience" Strategic adjustment, the first to complete the new retail upgrade layout. In addition, Philips has been closely cooperating with TV giants, fast-moving consumer TVs, lifestyle services, and automotive companies. Warner Films, Sony Pictures, Public Reviews, and Tuniu Tourism have participated in many projects. Diversified marketing methods are fun and cross-border. Not long ago, they jointly launched the brand Blue V, and Philips TV launched a # # topic in Weibo, covering 18.445 million fans. In 2 days, the amount of topic readings was 1.03 million, demonstrating impressive brand appeal. The enormous traffic exposure of the Internet, coupled with offline activities to promote sales and diversion, and back-fetching online, this model can be said to allow Philips to win-win and mutual benefit with various industries and open up a new situation in market cooperation! In 2017, OLED TVs are booming. OLED TVs have gradually led the high-end market globally. It can be seen that the OLED camp is expanding at an unprecedented rate and is constantly refreshing and covering the color TV market. Most of the traditional brands are shrinking, and Philips TV bend overtaking, constantly introducing new products, breaking through the new color TV, creating the first new retail brand; at the same time, in the store environment, new technology applications, to achieve online and offline synchronization, innovative model benchmarking . Philips TV strategically lays out the high-end TV market to create a better user and product experience for users. 2018 must be the year that Philips TV broke out!