Micro whale re-definition smart projection will create the first light carved AR platform

On October 20th, 2016, the micro whale held a conference on "Microwhal Cube Magical Play" in Beijing. Following the introduction of the microwhale TV and the micro whale VR machine, Microwhale Technology Co., Ltd The mysterious projector K1 (micro-whale Rubik's cube) was veiled and sold exclusively in JD.com's exclusive pre-sales, marking the first time in the smart projection field.

With the release of smart projection products, Microwhale displayed the scientific and technological achievements of the new market. It first introduced the original light sculpture show of intelligent hardware companies into the new conference, and created a portable intelligent projection product with a 1-second autofocus. More fantastic gameplay and unlimited fun. The Micro Whale Rubik's Cube is a complementary product of the micro whale television in the mobile big screen market. It is also an extension of the WUI system's unique WUI system to more products. In the future, Microwhale will also create the first light-carving AR platform in China, bringing light projection technology into the smart home field, providing individuals and families with more convenient life experiences and rich entertainment system solutions.

Micro whale enhances the market structure of category to be the initiator of the smart projection industry

Into the Internet of Things, with the favorable influence of technical and financial factors, the original niche smart projection market has emerged in recent years. With the acceleration of the basic mobile network in China in recent years, the high popularity of intelligent terminals, and the ability of industry research to provide the corresponding technical support for the development of smart projection, the scientific and technological development and technological level of the smart projection industry are maturing. The significant increase in the level of public spending has also led to the emergence of high-quality home entertainment needs. Smart TVs, smart projections, and smartphones have occupied the core position in smart home systems. The shocking experience brought by the large-screen display makes smart projection devices become the best choice for gamers and computer enthusiasts. Compared with the difficulties of high-definition TVs' mobility and higher prices, smart projections that are portable and smart and have a good audio and video experience are naturally favored by young consumers.

For this cutting-edge market with huge development potential, bringing a differentiated experience to users is of utmost importance. As the “blue ocean” market, the smart projection industry is also in urgent need of a leader and standard setter for breakthrough situations. With the increase in the number of brands in the industry, each brand product has played a game in terms of hardware performance and content resources. Microwhale has always been committed to differentiate the user experience, backed by Chinese culture, and introduced Alibaba, Tencent, and Yangguang as founding shareholders. It is the only content resource that integrates Tencent, Mango TV, etc., holds a TV license, and has The built content platform has jointly built a number of phenomenon-level hot content, such as China's new songs, albums, kung fu pandas, etc., jointly with the brother companies of CMC Ecology. The micro whale has the core advantages of content and a sensitive and precise one-second autofocus function. The micro whale Rubik's cube projector K1 released this time enables consumers to enjoy different scenarios and multiple content different play methods, allowing the “micro whale cube”. Brings a new experience of smart homes that have a lot of play.

Little Whale Lightworks AR Unleashes Unbounded Possibilities in the Industry's New Transformation

The light sculpture projection displayed by the micro whales at this time of the Rubik's Cube conference, also known as the three-dimensional light sculpture, is a spatial augmented reality technology. It can use irregular objects as the projection display surface, projecting through specific angles, and using cover. The cover sets up a partial projection, which causes the surface of the object to produce visual spectacle such as reversal, perspective change, material substitution, particle effects, and the like. The area of ​​the projected object can be arbitrarily selected, and in addition, interactive technology can be combined to form a motion capture for the viewer so that the participant can interact with the projection special effects in real time. The light sculpture projection can be used for single and multi-person interaction at the same time, can project on the surface of any object, expand the infinite imagination space, not limited by the indoor and outdoor or mobile display, and play an extraordinary expression and great influence on the display effect. And give the object more diversified vitality and stronger expression, resulting in a new visual experience, is currently widely used in foreign business, art and other fields. The “Microwhale Rubik's Cube has a big game” conference was the first to introduce the original dazzling light sculpture show of the designers of the MicroWhale Media Lab. The design was inspired by the ALL ONE concept of the Little Whale Cube. As a technology brand for young people's needs, MicroWhale Technology pays attention to the changes in young people's lifestyle. With the future of housing, young people are also aiming at the young people's market. Micro-sized functional housing such as capsule apartments has emerged. Young people are smart homes. The demand for products also changes. Microwhale's Future Media Lab has absorbed more interaction designers and interdisciplinary R&D personnel in order to more accurately serve young consumers and create more interesting experiences.


As the first brand to introduce the concept of light sculpture projection into the home entertainment system, the micro whale grasps the key development direction of “scene visualization” in the smart home field and the Microwhal Future Media Lab will continue to work with MIT Media Labs (MIT). Media Lab), exploring the smart home field together, in-depth exploration of the application of light sculpture projection technology, micro whale will integrate micro whale intelligent projection products, interactive technologies and rich content co-constructed light carving AR platform to provide space AR augmented reality as a whole The solution provides brand-new entertainment methods, more convenient information services, increases the atmosphere of liveliness, creates more enjoyment with the augmented reality audiovisual effects, and satisfies the new generation's pursuit of diversified horizons.

The MicroWhale AR platform will be devoted to redefining a new way of entertainment, increasing the interest of life through more intelligent projector products and projection technology, and producing even more wonderful audiovisual experiences to realize more diversified entertainment methods: ordinary families The scene can be turned into a user-customized scene through the smart whale projection. With the application of micro-whale light projection technology, every ordinary static object around is immediately full of vitality.


In the future development, MicroWhale Technology will adopt a more breakthrough business model, create a richer content and interactive platform for consumers, reshape reality with light, shadow and sound effects, and provide more convenient and richer smart home systems. The entertainment solution allows the “micro whale cube” to present a “big play” wonderful life.


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